NewGet @barbie's full report
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followers
3.56M
impressions
190M
likes
7.25M
comments
133K
posts
227
engagement
3.92%
emv
$5.78M
Average per post
836K

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Top Content

Barbie represents a personal dream of mine. She’s something I’ll never outgrow as she evolves with me. When I was little, I braided her hair and changed her outfits. As an adult, I treasure my collection I never take out of the box. Holding my Barbie in my hands is a true full circle moment. Now you have a little piece of me and every time you hold her, I hope you’re reminded that I’m rooting for you to chase your own dreams too. My Barbie, dressed in custom Alaïa for Golden Burning Sun, is available now. xo Miley🖤
16.6M
770K
15.3K
3mo ago
barbie
Barbie represents a personal dream of mine. She’s something I’ll never outgrow as she evolves with me. When I was little, I braided her hair and changed her outfits. As an adult, I treasure my collection I never take out of the box. Holding my Barbie in my hands is a true full circle moment. Now you have a little piece of me and every time you hold her, I hope you’re reminded that I’m rooting for you to chase your own dreams too. My Barbie, dressed in custom Alaïa for Golden Burning Sun, is available now. xo Miley🖤
Something beautiful. Someone iconic. Meet the @mileycyrus Barbie doll, now at major retailers.
11.8M
473K
8.87K
3mo ago
barbie
Something beautiful. Someone iconic. Meet the @mileycyrus Barbie doll, now at major retailers.
Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!
7.75M
8.31K
229
9mo ago
barbie
Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!
Spellbound 🤍 From Fleetwood Mac frontwoman to massive solo star, Stevie Nicks is an icon of free-spirited talent and style. The second Barbie doll tribute to the queen of rock is an homage to her Bella Donna era, the album that launched her multiplatinum solo career. Now at major retailers. ​
6.79M
272K
1.60K
11mo ago
barbie
Spellbound 🤍 From Fleetwood Mac frontwoman to massive solo star, Stevie Nicks is an icon of free-spirited talent and style. The second Barbie doll tribute to the queen of rock is an homage to her Bella Donna era, the album that launched her multiplatinum solo career. Now at major retailers. ​
Barbie at Coachella is HERE! Come say hi! 🫶
5.10M
26.5K
359
5mo ago
barbie
Barbie at Coachella is HERE! Come say hi! 🫶
💖✨ Loved celebrating the @Barbie by @edikted collection👑 🥰 #IconsOnly #SlivingBarbie 🎀👱🏼‍♀️✨
4.67M
hidden
4.40K
4mo ago
barbie
💖✨ Loved celebrating the @Barbie by @edikted collection👑 🥰 #IconsOnly #SlivingBarbie 🎀👱🏼‍♀️✨
This Barbie Knows Ball 🎀🏀 The Angel Reese Barbie Doll Is Out Now! @reebok Angel Reese 1 Barbie out 8/3! 💗
4.47M
179K
3.31K
2mo ago
barbie
This Barbie Knows Ball 🎀🏀 The Angel Reese Barbie Doll Is Out Now! @reebok Angel Reese 1 Barbie out 8/3! 💗
I’m a Barbie girl in an Olandria world💖🎀 #paidbarbiepartner
4.28M
211K
3.47K
5mo ago
barbie
I’m a Barbie girl in an Olandria world💖🎀 #paidbarbiepartner
Think (Barbie) Pink 💗
4.24M
169K
13.5K
1mo ago
barbie
Think (Barbie) Pink 💗
Your dreams CAN come true 💖 Pass it on! Happy International Women’s Day from the first-ever Barbie Dream Team, made up of women from across the globe who’ve shown us that girls have the power to change the world.
3.36M
66.9K
600
7mo ago
barbie
Your dreams CAN come true 💖 Pass it on! Happy International Women’s Day from the first-ever Barbie Dream Team, made up of women from across the globe who’ve shown us that girls have the power to change the world.
Rockstar style. Genre-bending music. Lenny Kravitz is the newest Barbie Kenbassador, bringing his powerful stage presence to the collection of legendary figures. Now online at major retailers.
3.26M
130K
3.79K
2w ago
barbie
Rockstar style. Genre-bending music. Lenny Kravitz is the newest Barbie Kenbassador, bringing his powerful stage presence to the collection of legendary figures. Now online at major retailers.
And there it is…
3.19M
201K
4.18K
1w ago
barbie
And there it is…
I’m so excited to finally share the cover of Barbie: Dreamscape, illustrated by the incredible @charliebowater ! Playing with Barbie dolls as a kid was one of the first times I expressed myself creatively, so writing this book for @mattel has truly been a dream come true. It’s a story about self-discovery, finding your strength, and forging your own destiny. I couldn’t be more obsessed with this cover, showcasing Barbie in her pink armor (!!!) and full of nods to the worlds she navigates on her magical journey! The first-ever Barbie novel is coming this summer! Preorder now to get the 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐢𝐧𝐭𝐢𝐧𝐠 𝐞𝐝𝐠𝐞𝐬 (in Barbie’s signature pink!)!! See my profile or stories 🔗💖 I hope you love it as much as I do!✨
2.93M
117K
1.14K
7mo ago
barbie
I’m so excited to finally share the cover of Barbie: Dreamscape, illustrated by the incredible @charliebowater ! Playing with Barbie dolls as a kid was one of the first times I expressed myself creatively, so writing this book for @mattel has truly been a dream come true. It’s a story about self-discovery, finding your strength, and forging your own destiny. I couldn’t be more obsessed with this cover, showcasing Barbie in her pink armor (!!!) and full of nods to the worlds she navigates on her magical journey! The first-ever Barbie novel is coming this summer! Preorder now to get the 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐢𝐧𝐭𝐢𝐧𝐠 𝐞𝐝𝐠𝐞𝐬 (in Barbie’s signature pink!)!! See my profile or stories 🔗💖 I hope you love it as much as I do!✨
Pick your Barbie and join the party!
2.88M
23.9K
3.16K
5mo ago
barbie
Pick your Barbie and join the party!
Your next Coachella must-see? The Barbie Experience 💖🌴 Stop by for photo ops, live DJs, bag charm decorating, and a life-size Barbie box. See you there!
2.84M
16.6K
867
5mo ago
barbie
Your next Coachella must-see? The Barbie Experience 💖🌴 Stop by for photo ops, live DJs, bag charm decorating, and a life-size Barbie box. See you there!
100 years of the Blonde Bombshell 💎 Celebrate the centennial of an American legend with the Marilyn Monroe 100th anniversary Barbie doll, now available at @mattelcreations and major retailers.
2.82M
113K
1.00K
1mo ago
barbie
100 years of the Blonde Bombshell 💎 Celebrate the centennial of an American legend with the Marilyn Monroe 100th anniversary Barbie doll, now available at @mattelcreations and major retailers.
Step into Barbie's world — where every snapshot holds an adventure. 🛣️ Star-studded raceways 🏔️ Sky-high snowy slopes 🏜️ Wide-open frontiers Complete puzzles to uncover dazzling Barbie moments and earn exclusive rewards, including: 🏖️ Beach Barbie Scene 🅱️ Exclusive B Medal 👏 Fun, Fab Emojis Discover it all in Barbie Global Adventure — Playable now for a limited time in UNO! Mobile! 👉 Leave a comment sharing your favorite Barbie snapshot moment to get started with an in-game reward! #UNO #Barbie #UNOMobile #BarbieGlobalAdventurePuzzles2026
2.12M
1.09K
1.37K
7mo ago
barbie
Step into Barbie's world — where every snapshot holds an adventure. 🛣️ Star-studded raceways 🏔️ Sky-high snowy slopes 🏜️ Wide-open frontiers Complete puzzles to uncover dazzling Barbie moments and earn exclusive rewards, including: 🏖️ Beach Barbie Scene 🅱️ Exclusive B Medal 👏 Fun, Fab Emojis Discover it all in Barbie Global Adventure — Playable now for a limited time in UNO! Mobile! 👉 Leave a comment sharing your favorite Barbie snapshot moment to get started with an in-game reward! #UNO #Barbie #UNOMobile #BarbieGlobalAdventurePuzzles2026
*UPDATE* This Made To Order sale has been cancelled for the time being. All completed orders will be cancelled and refunded. Stay tuned for more updates. | Golden and glowing 🌟 Chosen by Club 59 members and inspired by the Roman goddess of luck and money, the Fantastical Realms: Fortuna doll shimmers in cascading fabrics and radiant coins.
2.07M
82.8K
382
7mo ago
barbie
*UPDATE* This Made To Order sale has been cancelled for the time being. All completed orders will be cancelled and refunded. Stay tuned for more updates. | Golden and glowing 🌟 Chosen by Club 59 members and inspired by the Roman goddess of luck and money, the Fantastical Realms: Fortuna doll shimmers in cascading fabrics and radiant coins.
You Can Be Anything 💪 just keep showing up. @ilonamaher joins Team Barbie to show girls how to play (or train) for confidence, in honor of this year’s International Day of the Girl.
2.05M
136K
1.06K
11mo ago
barbie
You Can Be Anything 💪 just keep showing up. @ilonamaher joins Team Barbie to show girls how to play (or train) for confidence, in honor of this year’s International Day of the Girl.
Team Barbie is back 🏉 Kick off the International Day of the Girl celebration by meeting the new class of Barbie Role Models! These all-star rugby players from across the globe know what they’re capable of, and are on a mission to inspire more young girls to dream big.​ ​ On the pitch: 🇺🇸 Ilona Maher (USA)​ 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Ellie Kildunne (England)​ 🇳🇿 Portia Woodman-Wickliffe (NZ)​ 🇫🇷 Nassira Konde (France)​ Girls are the future of sports, and Team Barbie is here to cheer them on as we celebrate International Day of the Girl and beyond!​
2.03M
81.4K
844
12mo ago
barbie
Team Barbie is back 🏉 Kick off the International Day of the Girl celebration by meeting the new class of Barbie Role Models! These all-star rugby players from across the globe know what they’re capable of, and are on a mission to inspire more young girls to dream big.​ ​ On the pitch: 🇺🇸 Ilona Maher (USA)​ 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Ellie Kildunne (England)​ 🇳🇿 Portia Woodman-Wickliffe (NZ)​ 🇫🇷 Nassira Konde (France)​ Girls are the future of sports, and Team Barbie is here to cheer them on as we celebrate International Day of the Girl and beyond!​

Barbie (@barbie) Instagram Stats & Analytics

Barbie (@barbie) has 3.56M Instagram followers with a 3.92% engagement rate over the past 12 months. Across 227 posts, Barbie received 7.25M total likes and 190M impressions, averaging 32.0K likes per post. This page tracks Barbie's performance metrics, top content, and engagement trends — updated daily.

Barbie (@barbie) Instagram Analytics FAQ

How many Instagram followers does Barbie have?+
Barbie (@barbie) has 3.56M Instagram followers as of October 2026.
What is Barbie's Instagram engagement rate?+
Barbie's Instagram engagement rate is 3.92% over the last 12 months, based on 227 posts.
How many likes does Barbie get on Instagram?+
Barbie received 7.25M total likes across 227 posts in the last 12 months, averaging 32.0K likes per post.
How many Instagram impressions does Barbie get?+
Barbie's Instagram content generated 190M total impressions over the last 12 months.
Instagram competitor analysisCompare this account with the rest of its marketBenchmark any public Instagram account against as many competitors as define your category, with history back to each account's first post.