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followers
3.55M
impressions
125M
likes
4.8M
comments
64.2K
posts
243
engagement
3.66%
emv
$3.78M
Avg. per post
782K

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Top Content

LeBron James is the first-ever Barbie Kenbassador, recognizing his positive impact on culture, style, and community. 👑​ ​LeBron emerged from humble inner-city beginnings to become a basketball legend and activist, vowing to give back to the community that raised him. He fulfilled his promise in 2004 by founding the LeBron James Family Foundation, empowering the kids of Akron, Ohio with the resources to succeed in the game of life. From housing, healthcare, job training, and more. LeBron and his foundation have rolled up their sleeves to create real generational change, exemplifying what it means to be a true MVP. Available April 14 in select Target stores, and online with other retailers and at @MattelCreations. #Barbie​
13.8M
552K
5.12K
11mo ago
barbie
LeBron James is the first-ever Barbie Kenbassador, recognizing his positive impact on culture, style, and community. 👑​ ​LeBron emerged from humble inner-city beginnings to become a basketball legend and activist, vowing to give back to the community that raised him. He fulfilled his promise in 2004 by founding the LeBron James Family Foundation, empowering the kids of Akron, Ohio with the resources to succeed in the game of life. From housing, healthcare, job training, and more. LeBron and his foundation have rolled up their sleeves to create real generational change, exemplifying what it means to be a true MVP. Available April 14 in select Target stores, and online with other retailers and at @MattelCreations. #Barbie​
Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!
7.74M
8.31K
229
3mo ago
barbie
Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!
Spellbound 🤍 From Fleetwood Mac frontwoman to massive solo star, Stevie Nicks is an icon of free-spirited talent and style. The second Barbie doll tribute to the queen of rock is an homage to her Bella Donna era, the album that launched her multiplatinum solo career. Now at major retailers. ​
6.75M
270K
1.59K
4mo ago
barbie
Spellbound 🤍 From Fleetwood Mac frontwoman to massive solo star, Stevie Nicks is an icon of free-spirited talent and style. The second Barbie doll tribute to the queen of rock is an homage to her Bella Donna era, the album that launched her multiplatinum solo career. Now at major retailers. ​
Barbie mourns the loss of two treasured artists whose work has forever shaped the world of dolls. Mario and Gianni, you will be missed. 🩷​
3.45M
138K
1.15K
7mo ago
barbie
Barbie mourns the loss of two treasured artists whose work has forever shaped the world of dolls. Mario and Gianni, you will be missed. 🩷​
What an honor it was to team up with the iconic @barbie to design my own doll and townhouse!  Growing up, Barbie always felt to me like this big world of endless possibility and I hope this collaboration carries that spirit forward. 🛼 ✨ Pre-order is available now at the link in profile!
3.45M
138K
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5mo ago
barbie
What an honor it was to team up with the iconic @barbie to design my own doll and townhouse!  Growing up, Barbie always felt to me like this big world of endless possibility and I hope this collaboration carries that spirit forward. 🛼 ✨ Pre-order is available now at the link in profile!
I’m so excited to finally share the cover of Barbie: Dreamscape, illustrated by the incredible @charliebowater ! Playing with Barbie dolls as a kid was one of the first times I expressed myself creatively, so writing this book for @mattel has truly been a dream come true. It’s a story about self-discovery, finding your strength, and forging your own destiny. I couldn’t be more obsessed with this cover, showcasing Barbie in her pink armor (!!!) and full of nods to the worlds she navigates on her magical journey! The first-ever Barbie novel is coming this summer! Preorder now to get the 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐢𝐧𝐭𝐢𝐧𝐠 𝐞𝐝𝐠𝐞𝐬 (in Barbie’s signature pink!)!! See my profile or stories 🔗💖 I hope you love it as much as I do!✨
2.86M
115K
1.12K
2w ago
barbie
I’m so excited to finally share the cover of Barbie: Dreamscape, illustrated by the incredible @charliebowater ! Playing with Barbie dolls as a kid was one of the first times I expressed myself creatively, so writing this book for @mattel has truly been a dream come true. It’s a story about self-discovery, finding your strength, and forging your own destiny. I couldn’t be more obsessed with this cover, showcasing Barbie in her pink armor (!!!) and full of nods to the worlds she navigates on her magical journey! The first-ever Barbie novel is coming this summer! Preorder now to get the 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐢𝐧𝐭𝐢𝐧𝐠 𝐞𝐝𝐠𝐞𝐬 (in Barbie’s signature pink!)!! See my profile or stories 🔗💖 I hope you love it as much as I do!✨
From carrying family traditions to imagining bright futures ahead, all kids should see themselves in the stories they play out. 🌸 Barbie celebrates #AAPIHeritageMonth with more role models, more representation in our toys, and more community building, by partnering with @ApexForYouth to unlock a world of possibility for Asian American youth. #Barbie
2.17M
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10mo ago
barbie
From carrying family traditions to imagining bright futures ahead, all kids should see themselves in the stories they play out. 🌸 Barbie celebrates #AAPIHeritageMonth with more role models, more representation in our toys, and more community building, by partnering with @ApexForYouth to unlock a world of possibility for Asian American youth. #Barbie
Step into Barbie's world — where every snapshot holds an adventure. 🛣️ Star-studded raceways 🏔️ Sky-high snowy slopes 🏜️ Wide-open frontiers Complete puzzles to uncover dazzling Barbie moments and earn exclusive rewards, including: 🏖️ Beach Barbie Scene 🅱️ Exclusive B Medal 👏 Fun, Fab Emojis Discover it all in Barbie Global Adventure — Playable now for a limited time in UNO! Mobile! 👉 Leave a comment sharing your favorite Barbie snapshot moment to get started with an in-game reward! #UNO #Barbie #UNOMobile #BarbieGlobalAdventurePuzzles2026
2.11M
940
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1mo ago
barbie
Step into Barbie's world — where every snapshot holds an adventure. 🛣️ Star-studded raceways 🏔️ Sky-high snowy slopes 🏜️ Wide-open frontiers Complete puzzles to uncover dazzling Barbie moments and earn exclusive rewards, including: 🏖️ Beach Barbie Scene 🅱️ Exclusive B Medal 👏 Fun, Fab Emojis Discover it all in Barbie Global Adventure — Playable now for a limited time in UNO! Mobile! 👉 Leave a comment sharing your favorite Barbie snapshot moment to get started with an in-game reward! #UNO #Barbie #UNOMobile #BarbieGlobalAdventurePuzzles2026
*UPDATE* This Made To Order sale has been cancelled for the time being. All completed orders will be cancelled and refunded. Stay tuned for more updates. | Golden and glowing 🌟 Chosen by Club 59 members and inspired by the Roman goddess of luck and money, the Fantastical Realms: Fortuna doll shimmers in cascading fabrics and radiant coins.
2.08M
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1mo ago
barbie
*UPDATE* This Made To Order sale has been cancelled for the time being. All completed orders will be cancelled and refunded. Stay tuned for more updates. | Golden and glowing 🌟 Chosen by Club 59 members and inspired by the Roman goddess of luck and money, the Fantastical Realms: Fortuna doll shimmers in cascading fabrics and radiant coins.
Team Barbie is back 🏉 Kick off the International Day of the Girl celebration by meeting the new class of Barbie Role Models! These all-star rugby players from across the globe know what they’re capable of, and are on a mission to inspire more young girls to dream big.​ ​ On the pitch: 🇺🇸 Ilona Maher (USA)​ 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Ellie Kildunne (England)​ 🇳🇿 Portia Woodman-Wickliffe (NZ)​ 🇫🇷 Nassira Konde (France)​ Girls are the future of sports, and Team Barbie is here to cheer them on as we celebrate International Day of the Girl and beyond!​
2.04M
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5mo ago
barbie
Team Barbie is back 🏉 Kick off the International Day of the Girl celebration by meeting the new class of Barbie Role Models! These all-star rugby players from across the globe know what they’re capable of, and are on a mission to inspire more young girls to dream big.​ ​ On the pitch: 🇺🇸 Ilona Maher (USA)​ 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Ellie Kildunne (England)​ 🇳🇿 Portia Woodman-Wickliffe (NZ)​ 🇫🇷 Nassira Konde (France)​ Girls are the future of sports, and Team Barbie is here to cheer them on as we celebrate International Day of the Girl and beyond!​
You Can Be Anything 💪 just keep showing up. @ilonamaher joins Team Barbie to show girls how to play (or train) for confidence, in honor of this year’s International Day of the Girl.
2.03M
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5mo ago
barbie
You Can Be Anything 💪 just keep showing up. @ilonamaher joins Team Barbie to show girls how to play (or train) for confidence, in honor of this year’s International Day of the Girl.
Barbie and @BreakthroughT1DHQ are proud to partner on the first-ever Barbie doll with type 1 diabetes, designed with inclusion and empathy at the core. 💙​ Type 1 diabetes (T1D) occurs when the body stops making its own insulin, which is why this Barbie wears a Continuous Glucose Monitor (CGM) to track her blood sugar, and an insulin pump at her waist! The doll represents the incredible people living with T1D, and shows kids that a life with this condition is just as vibrant, fulfilling, and rich with possibilities. ​ Her blue polka dot style is a nod to the global symbols for diabetes awareness, and a reminder of the life-changing work being done by organizations like Breakthrough T1D, who are helping make everyday life with type 1 diabetes better.​
2M
79.9K
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8mo ago
barbie
Barbie and @BreakthroughT1DHQ are proud to partner on the first-ever Barbie doll with type 1 diabetes, designed with inclusion and empathy at the core. 💙​ Type 1 diabetes (T1D) occurs when the body stops making its own insulin, which is why this Barbie wears a Continuous Glucose Monitor (CGM) to track her blood sugar, and an insulin pump at her waist! The doll represents the incredible people living with T1D, and shows kids that a life with this condition is just as vibrant, fulfilling, and rich with possibilities. ​ Her blue polka dot style is a nod to the global symbols for diabetes awareness, and a reminder of the life-changing work being done by organizations like Breakthrough T1D, who are helping make everyday life with type 1 diabetes better.​
Are we totally buggin’ or is it already the 30th anniversary of Clueless? 💅 Barbie celebrates three decades of Cher and Dionne, dressed preppy in plaid with a learner’s permit and cell phones in hand. Preorder yours now at major retailers and @mattelcreations.
1.95M
78K
1.16K
8mo ago
barbie
Are we totally buggin’ or is it already the 30th anniversary of Clueless? 💅 Barbie celebrates three decades of Cher and Dionne, dressed preppy in plaid with a learner’s permit and cell phones in hand. Preorder yours now at major retailers and @mattelcreations.
The dream is real 🌟 and we have the team to prove it. Ahead of International Women’s Day, Barbie is proud to announce our first-ever Barbie Dream Team, honoring eight women from across the globe who have led the way for future generations of girls by accomplishing breakthrough firsts in their chosen paths: ​ 🎾 Serena Williams (US)Tennis legend and entrepreneur ​ 🚀 Kellie Gerardi (US) Research astronaut ​ 🏎️ Regina Sirvent Alvarado (Mexico) Professional race car driver​ ⚽ Chloe Kelly (UK) Footballer​ 🎤 Helene Fischer (Germany) Pop artist ​ ⛰️ Zoja Skubis (Poland) Expedition climber ​ 🏄‍♀️ Stephanie Gilmore (Australia) Professional surfer ​ 🏏 Smriti Mandhana (India) Cricketer ​ ​When girls see what’s possible, they dare to dream big – for the world, for the future, and for themselves. #Barbie​
1.95M
78K
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1w ago
barbie
The dream is real 🌟 and we have the team to prove it. Ahead of International Women’s Day, Barbie is proud to announce our first-ever Barbie Dream Team, honoring eight women from across the globe who have led the way for future generations of girls by accomplishing breakthrough firsts in their chosen paths: ​ 🎾 Serena Williams (US)Tennis legend and entrepreneur ​ 🚀 Kellie Gerardi (US) Research astronaut ​ 🏎️ Regina Sirvent Alvarado (Mexico) Professional race car driver​ ⚽ Chloe Kelly (UK) Footballer​ 🎤 Helene Fischer (Germany) Pop artist ​ ⛰️ Zoja Skubis (Poland) Expedition climber ​ 🏄‍♀️ Stephanie Gilmore (Australia) Professional surfer ​ 🏏 Smriti Mandhana (India) Cricketer ​ ​When girls see what’s possible, they dare to dream big – for the world, for the future, and for themselves. #Barbie​
Your dreams CAN come true 💖 Pass it on! Happy International Women’s Day from the first-ever Barbie Dream Team, made up of women from across the globe who’ve shown us that girls have the power to change the world.
1.93M
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1w ago
barbie
Your dreams CAN come true 💖 Pass it on! Happy International Women’s Day from the first-ever Barbie Dream Team, made up of women from across the globe who’ve shown us that girls have the power to change the world.
To be understood is the greatest gift 💞 Watch as @Madison_Marilla, @Aarushi.Pratap, and @MikkoMirage – all women and girls on the autism spectrum – share their stories of self-discovery, feeling seen, and their first reactions to the all-new autistic Barbie, proudly created in partnership with ASAN (Autistic Self-Advocacy Network).
1.72M
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1mo ago
barbie
To be understood is the greatest gift 💞 Watch as @Madison_Marilla, @Aarushi.Pratap, and @MikkoMirage – all women and girls on the autism spectrum – share their stories of self-discovery, feeling seen, and their first reactions to the all-new autistic Barbie, proudly created in partnership with ASAN (Autistic Self-Advocacy Network).
PADAM, BARBIE! ❤️ Kylie Minogue Barbie is now available by popular demand, in her jaw-dropping “Padam Padam” music video look. Dressed in head-to-toe red, the doll celebrates the Global Icon’s glittering career and record-breaking legacy. Now at major retailers and @mattelcreations.
1.7M
68.1K
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4w ago
barbie
PADAM, BARBIE! ❤️ Kylie Minogue Barbie is now available by popular demand, in her jaw-dropping “Padam Padam” music video look. Dressed in head-to-toe red, the doll celebrates the Global Icon’s glittering career and record-breaking legacy. Now at major retailers and @mattelcreations.
See you on the waves? 🌊
1.68M
68.8K
1K
2mo ago
barbie
See you on the waves? 🌊
Give a hero’s welcome to She-Ra, the Princess of Power! 🗡️ Barbie celebrates 40 years of the beloved @Masters of the Universe heroine with the ultimate crossover collectible, available June 18 9am PT/12pm ET, only at @MattelCreations.
1.68M
67.2K
1.35K
9mo ago
barbie
Give a hero’s welcome to She-Ra, the Princess of Power! 🗡️ Barbie celebrates 40 years of the beloved @Masters of the Universe heroine with the ultimate crossover collectible, available June 18 9am PT/12pm ET, only at @MattelCreations.
This is your sign to wash your car 😎
1.64M
66K
307
3mo ago
barbie
This is your sign to wash your car 😎

Barbie (@barbie) Instagram Stats & Analytics

Barbie (@barbie) has 3.55M Instagram followers with a 3.66% engagement rate over the past 12 months. Across 243 posts, Barbie received 4.80M total likes and 52.7M impressions, averaging 30K likes per post. This page tracks Barbie's performance metrics, top content, and engagement trends — updated daily.

Barbie (@barbie) Instagram Analytics FAQ

How many Instagram followers does Barbie have?+
Barbie (@barbie) has 3.55M Instagram followers as of March 2026.
What is Barbie's Instagram engagement rate?+
Barbie's Instagram engagement rate is 3.66% over the last 12 months, based on 243 posts.
How many likes does Barbie get on Instagram?+
Barbie received 4.80M total likes across 243 posts in the last 12 months, averaging 30K likes per post.
How many Instagram impressions does Barbie get?+
Barbie's Instagram content generated 52.7M total impressions over the last 12 months.