instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
3.54M
impressions
118M
likes
4.63M
comments
61.7K
posts
204
engagement
3.84%
emv
$3.60M
Avg. per post
757K

Key Metrics

Distributions

Top Content

LeBron James is the first-ever Barbie Kenbassador, recognizing his positive impact on culture, style, and community. 👑​ ​LeBron emerged from humble inner-city beginnings to become a basketball legend and activist, vowing to give back to the community that raised him. He fulfilled his promise in 2004 by founding the LeBron James Family Foundation, empowering the kids of Akron, Ohio with the resources to succeed in the game of life. From housing, healthcare, job training, and more. LeBron and his foundation have rolled up their sleeves to create real generational change, exemplifying what it means to be a true MVP. Available April 14 in select Target stores, and online with other retailers and at @MattelCreations. #Barbie​
13.8M
552K
5.12K
10mo ago
barbie
LeBron James is the first-ever Barbie Kenbassador, recognizing his positive impact on culture, style, and community. 👑​ ​LeBron emerged from humble inner-city beginnings to become a basketball legend and activist, vowing to give back to the community that raised him. He fulfilled his promise in 2004 by founding the LeBron James Family Foundation, empowering the kids of Akron, Ohio with the resources to succeed in the game of life. From housing, healthcare, job training, and more. LeBron and his foundation have rolled up their sleeves to create real generational change, exemplifying what it means to be a true MVP. Available April 14 in select Target stores, and online with other retailers and at @MattelCreations. #Barbie​
Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!
7.74M
8.26K
229
2mo ago
barbie
Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!
Spellbound 🤍 From Fleetwood Mac frontwoman to massive solo star, Stevie Nicks is an icon of free-spirited talent and style. The second Barbie doll tribute to the queen of rock is an homage to her Bella Donna era, the album that launched her multiplatinum solo career. Now at major retailers. ​
6.74M
270K
1.59K
4mo ago
barbie
Spellbound 🤍 From Fleetwood Mac frontwoman to massive solo star, Stevie Nicks is an icon of free-spirited talent and style. The second Barbie doll tribute to the queen of rock is an homage to her Bella Donna era, the album that launched her multiplatinum solo career. Now at major retailers. ​
Barbie mourns the loss of two treasured artists whose work has forever shaped the world of dolls. Mario and Gianni, you will be missed. 🩷​
3.45M
138K
1.15K
6mo ago
barbie
Barbie mourns the loss of two treasured artists whose work has forever shaped the world of dolls. Mario and Gianni, you will be missed. 🩷​
What an honor it was to team up with the iconic @barbie to design my own doll and townhouse!  Growing up, Barbie always felt to me like this big world of endless possibility and I hope this collaboration carries that spirit forward. 🛼 ✨ Pre-order is available now at the link in profile!
3.45M
138K
1.3K
4mo ago
barbie
What an honor it was to team up with the iconic @barbie to design my own doll and townhouse!  Growing up, Barbie always felt to me like this big world of endless possibility and I hope this collaboration carries that spirit forward. 🛼 ✨ Pre-order is available now at the link in profile!
From carrying family traditions to imagining bright futures ahead, all kids should see themselves in the stories they play out. 🌸 Barbie celebrates #AAPIHeritageMonth with more role models, more representation in our toys, and more community building, by partnering with @ApexForYouth to unlock a world of possibility for Asian American youth. #Barbie
2.17M
6K
160
9mo ago
barbie
From carrying family traditions to imagining bright futures ahead, all kids should see themselves in the stories they play out. 🌸 Barbie celebrates #AAPIHeritageMonth with more role models, more representation in our toys, and more community building, by partnering with @ApexForYouth to unlock a world of possibility for Asian American youth. #Barbie
Team Barbie is back 🏉 Kick off the International Day of the Girl celebration by meeting the new class of Barbie Role Models! These all-star rugby players from across the globe know what they’re capable of, and are on a mission to inspire more young girls to dream big.​ ​ On the pitch: 🇺🇸 Ilona Maher (USA)​ 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Ellie Kildunne (England)​ 🇳🇿 Portia Woodman-Wickliffe (NZ)​ 🇫🇷 Nassira Konde (France)​ Girls are the future of sports, and Team Barbie is here to cheer them on as we celebrate International Day of the Girl and beyond!​
2.04M
81.4K
846
4mo ago
barbie
Team Barbie is back 🏉 Kick off the International Day of the Girl celebration by meeting the new class of Barbie Role Models! These all-star rugby players from across the globe know what they’re capable of, and are on a mission to inspire more young girls to dream big.​ ​ On the pitch: 🇺🇸 Ilona Maher (USA)​ 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Ellie Kildunne (England)​ 🇳🇿 Portia Woodman-Wickliffe (NZ)​ 🇫🇷 Nassira Konde (France)​ Girls are the future of sports, and Team Barbie is here to cheer them on as we celebrate International Day of the Girl and beyond!​
You Can Be Anything 💪 just keep showing up. @ilonamaher joins Team Barbie to show girls how to play (or train) for confidence, in honor of this year’s International Day of the Girl.
2.03M
136K
1.07K
4mo ago
barbie
You Can Be Anything 💪 just keep showing up. @ilonamaher joins Team Barbie to show girls how to play (or train) for confidence, in honor of this year’s International Day of the Girl.
Barbie and @BreakthroughT1DHQ are proud to partner on the first-ever Barbie doll with type 1 diabetes, designed with inclusion and empathy at the core. 💙​ Type 1 diabetes (T1D) occurs when the body stops making its own insulin, which is why this Barbie wears a Continuous Glucose Monitor (CGM) to track her blood sugar, and an insulin pump at her waist! The doll represents the incredible people living with T1D, and shows kids that a life with this condition is just as vibrant, fulfilling, and rich with possibilities. ​ Her blue polka dot style is a nod to the global symbols for diabetes awareness, and a reminder of the life-changing work being done by organizations like Breakthrough T1D, who are helping make everyday life with type 1 diabetes better.​
2M
79.8K
2.63K
7mo ago
barbie
Barbie and @BreakthroughT1DHQ are proud to partner on the first-ever Barbie doll with type 1 diabetes, designed with inclusion and empathy at the core. 💙​ Type 1 diabetes (T1D) occurs when the body stops making its own insulin, which is why this Barbie wears a Continuous Glucose Monitor (CGM) to track her blood sugar, and an insulin pump at her waist! The doll represents the incredible people living with T1D, and shows kids that a life with this condition is just as vibrant, fulfilling, and rich with possibilities. ​ Her blue polka dot style is a nod to the global symbols for diabetes awareness, and a reminder of the life-changing work being done by organizations like Breakthrough T1D, who are helping make everyday life with type 1 diabetes better.​
Are we totally buggin’ or is it already the 30th anniversary of Clueless? 💅 Barbie celebrates three decades of Cher and Dionne, dressed preppy in plaid with a learner’s permit and cell phones in hand. Preorder yours now at major retailers and @mattelcreations.
1.95M
78K
1.16K
7mo ago
barbie
Are we totally buggin’ or is it already the 30th anniversary of Clueless? 💅 Barbie celebrates three decades of Cher and Dionne, dressed preppy in plaid with a learner’s permit and cell phones in hand. Preorder yours now at major retailers and @mattelcreations.
*UPDATE* This Made To Order sale has been cancelled for the time being. All completed orders will be cancelled and refunded. Stay tuned for more updates. | Golden and glowing 🌟 Chosen by Club 59 members and inspired by the Roman goddess of luck and money, the Fantastical Realms: Fortuna doll shimmers in cascading fabrics and radiant coins.
1.86M
74.4K
364
2w ago
barbie
*UPDATE* This Made To Order sale has been cancelled for the time being. All completed orders will be cancelled and refunded. Stay tuned for more updates. | Golden and glowing 🌟 Chosen by Club 59 members and inspired by the Roman goddess of luck and money, the Fantastical Realms: Fortuna doll shimmers in cascading fabrics and radiant coins.
To be understood is the greatest gift 💞 Watch as @Madison_Marilla, @Aarushi.Pratap, and @MikkoMirage – all women and girls on the autism spectrum – share their stories of self-discovery, feeling seen, and their first reactions to the all-new autistic Barbie, proudly created in partnership with ASAN (Autistic Self-Advocacy Network).
1.7M
72.9K
1.27K
1mo ago
barbie
To be understood is the greatest gift 💞 Watch as @Madison_Marilla, @Aarushi.Pratap, and @MikkoMirage – all women and girls on the autism spectrum – share their stories of self-discovery, feeling seen, and their first reactions to the all-new autistic Barbie, proudly created in partnership with ASAN (Autistic Self-Advocacy Network).
Give a hero’s welcome to She-Ra, the Princess of Power! 🗡️ Barbie celebrates 40 years of the beloved @Masters of the Universe heroine with the ultimate crossover collectible, available June 18 9am PT/12pm ET, only at @MattelCreations.
1.68M
67.2K
1.35K
8mo ago
barbie
Give a hero’s welcome to She-Ra, the Princess of Power! 🗡️ Barbie celebrates 40 years of the beloved @Masters of the Universe heroine with the ultimate crossover collectible, available June 18 9am PT/12pm ET, only at @MattelCreations.
PADAM, BARBIE! ❤️ Kylie Minogue Barbie is now available by popular demand, in her jaw-dropping “Padam Padam” music video look. Dressed in head-to-toe red, the doll celebrates the Global Icon’s glittering career and record-breaking legacy. Now at major retailers and @mattelcreations.
1.67M
66.7K
1.47K
1w ago
barbie
PADAM, BARBIE! ❤️ Kylie Minogue Barbie is now available by popular demand, in her jaw-dropping “Padam Padam” music video look. Dressed in head-to-toe red, the doll celebrates the Global Icon’s glittering career and record-breaking legacy. Now at major retailers and @mattelcreations.
See you on the waves? 🌊
1.66M
67.8K
995
2mo ago
barbie
See you on the waves? 🌊
This is your sign to wash your car 😎
1.63M
65K
306
3mo ago
barbie
This is your sign to wash your car 😎
New to the Real World ✨ Celebrate the second anniversary of #BarbieTheMovie with more feature film friends, including Barbie and Ken in their Barbie Land departure outfits, President Barbie sculpted in character likeness and dressed for disco dancing, and a four-pack of movie-inspired Chelsea dolls. Available now on @mattelcreations, and coming to US retailers tomorrow.
1.58M
63.3K
480
6mo ago
barbie
New to the Real World ✨ Celebrate the second anniversary of #BarbieTheMovie with more feature film friends, including Barbie and Ken in their Barbie Land departure outfits, President Barbie sculpted in character likeness and dressed for disco dancing, and a four-pack of movie-inspired Chelsea dolls. Available now on @mattelcreations, and coming to US retailers tomorrow.
Barbie and ASAN (Autistic Self-Advocacy Network) are proud to partner on the first-ever autistic Barbie, designed with connection and understanding at the core. Developed closely with ASAN, the doll reflects some experiences that people on the autism spectrum may relate to, with features including: 👋 Elbow and wrist articulation, enabling stimming and other hand gestures to process sensory information 👁️ A shifted gaze, reflecting how some members of the community may avoid direct eye contact ✨ A fidget spinner, offering a sensory outlet that can help reduce stress and improve focus 🎧 Noise-cancelling headphones that reduce sensory overload 🖊️ An AAC (Augmentative and Alternative Communication) tablet, as a communication tool 💜 Sensory-sensitive fashions, minimizing fabric-to-skin contact As part of the Barbie Fashionistas collection, this doll invites more children to see themselves represented in Barbie, and helps us all understand the many ways we each can experience the world.
1.52M
61K
1.73K
1mo ago
barbie
Barbie and ASAN (Autistic Self-Advocacy Network) are proud to partner on the first-ever autistic Barbie, designed with connection and understanding at the core. Developed closely with ASAN, the doll reflects some experiences that people on the autism spectrum may relate to, with features including: 👋 Elbow and wrist articulation, enabling stimming and other hand gestures to process sensory information 👁️ A shifted gaze, reflecting how some members of the community may avoid direct eye contact ✨ A fidget spinner, offering a sensory outlet that can help reduce stress and improve focus 🎧 Noise-cancelling headphones that reduce sensory overload 🖊️ An AAC (Augmentative and Alternative Communication) tablet, as a communication tool 💜 Sensory-sensitive fashions, minimizing fabric-to-skin contact As part of the Barbie Fashionistas collection, this doll invites more children to see themselves represented in Barbie, and helps us all understand the many ways we each can experience the world.
Lurk out, Maliboo! 🏝️ Spooky meets sparkly in this fab multiverse.🖤💖
1.49M
163K
621
3mo ago
barbie
Lurk out, Maliboo! 🏝️ Spooky meets sparkly in this fab multiverse.🖤💖
A peek inside Barbie HQ 💅✨
1.49M
135K
1.37K
3mo ago
barbie
A peek inside Barbie HQ 💅✨

Barbie (@barbie) Instagram Stats & Analytics

Barbie (@barbie) has 3.54M Instagram followers with a 3.84% engagement rate over the past 12 months. Across 204 posts, Barbie received 4.63M total likes and 47.1M impressions, averaging 29.7K likes per post. This page tracks Barbie's performance metrics, top content, and engagement trends — updated daily.

Barbie (@barbie) Instagram Analytics FAQ

How many Instagram followers does Barbie have?+
Barbie (@barbie) has 3.54M Instagram followers as of February 2026.
What is Barbie's Instagram engagement rate?+
Barbie's Instagram engagement rate is 3.84% over the last 12 months, based on 204 posts.
How many likes does Barbie get on Instagram?+
Barbie received 4.63M total likes across 204 posts in the last year, averaging 29.7K likes per post.
How many Instagram impressions does Barbie get?+
Barbie's Instagram content generated 47.1M total impressions over the last 12 months.