NewGet @barbie's full report
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followers
3.57M
impressions
180M
likes
6.62M
comments
132K
posts
227
engagement
3.66%
emv
$5.42M
Average per post
793K

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Barbie represents a personal dream of mine. She’s something I’ll never outgrow as she evolves with me. When I was little, I braided her hair and changed her outfits. As an adult, I treasure my collection I never take out of the box. Holding my Barbie in my hands is a true full circle moment. Now you have a little piece of me and every time you hold her, I hope you’re reminded that I’m rooting for you to chase your own dreams too. My Barbie, dressed in custom Alaïa for Golden Burning Sun, is available now. xo Miley🖤
16.7M
771K
15.3K
4mo ago
barbie
Barbie represents a personal dream of mine. She’s something I’ll never outgrow as she evolves with me. When I was little, I braided her hair and changed her outfits. As an adult, I treasure my collection I never take out of the box. Holding my Barbie in my hands is a true full circle moment. Now you have a little piece of me and every time you hold her, I hope you’re reminded that I’m rooting for you to chase your own dreams too. My Barbie, dressed in custom Alaïa for Golden Burning Sun, is available now. xo Miley🖤
Something beautiful. Someone iconic. Meet the @mileycyrus Barbie doll, now at major retailers.
11.8M
473K
8.87K
4mo ago
barbie
Something beautiful. Someone iconic. Meet the @mileycyrus Barbie doll, now at major retailers.
Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!
7.75M
8.31K
229
11mo ago
barbie
Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!
Barbie at Coachella is HERE! Come say hi! 🫶
5.10M
26.5K
357
7mo ago
barbie
Barbie at Coachella is HERE! Come say hi! 🫶
💖✨ Loved celebrating the @Barbie by @edikted collection👑 🥰 #IconsOnly #SlivingBarbie 🎀👱🏼‍♀️✨
4.67M
hidden
4.39K
6mo ago
barbie
💖✨ Loved celebrating the @Barbie by @edikted collection👑 🥰 #IconsOnly #SlivingBarbie 🎀👱🏼‍♀️✨
This Barbie Knows Ball 🎀🏀 The Angel Reese Barbie Doll Is Out Now! @reebok Angel Reese 1 Barbie out 8/3! 💗
4.50M
180K
3.32K
3mo ago
barbie
This Barbie Knows Ball 🎀🏀 The Angel Reese Barbie Doll Is Out Now! @reebok Angel Reese 1 Barbie out 8/3! 💗
I’m a Barbie girl in an Olandria world💖🎀 #paidbarbiepartner
4.29M
207K
3.47K
7mo ago
barbie
I’m a Barbie girl in an Olandria world💖🎀 #paidbarbiepartner
Think (Barbie) Pink 💗
4.23M
169K
13.5K
2mo ago
barbie
Think (Barbie) Pink 💗
Don’t wait, she’s limited and she’s legendary. Shop the Céline Dion doll now at @mattelcreations in the US and in stores globally.
3.40M
136K
2.64K
4w ago
barbie
Don’t wait, she’s limited and she’s legendary. Shop the Céline Dion doll now at @mattelcreations in the US and in stores globally.
Your dreams CAN come true 💖 Pass it on! Happy International Women’s Day from the first-ever Barbie Dream Team, made up of women from across the globe who’ve shown us that girls have the power to change the world.
3.38M
67.0K
600
8mo ago
barbie
Your dreams CAN come true 💖 Pass it on! Happy International Women’s Day from the first-ever Barbie Dream Team, made up of women from across the globe who’ve shown us that girls have the power to change the world.
Rockstar style. Genre-bending music. Lenny Kravitz is the newest Barbie Kenbassador, bringing his powerful stage presence to the collection of legendary figures. Now online at major retailers.
3.31M
132K
3.88K
1mo ago
barbie
Rockstar style. Genre-bending music. Lenny Kravitz is the newest Barbie Kenbassador, bringing his powerful stage presence to the collection of legendary figures. Now online at major retailers.
And there it is…
3.29M
206K
4.26K
1mo ago
barbie
And there it is…
I’m so excited to finally share the cover of Barbie: Dreamscape, illustrated by the incredible @charliebowater ! Playing with Barbie dolls as a kid was one of the first times I expressed myself creatively, so writing this book for @mattel has truly been a dream come true. It’s a story about self-discovery, finding your strength, and forging your own destiny. I couldn’t be more obsessed with this cover, showcasing Barbie in her pink armor (!!!) and full of nods to the worlds she navigates on her magical journey! The first-ever Barbie novel is coming this summer! Preorder now to get the 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐢𝐧𝐭𝐢𝐧𝐠 𝐞𝐝𝐠𝐞𝐬 (in Barbie’s signature pink!)!! See my profile or stories 🔗💖 I hope you love it as much as I do!✨
2.93M
117K
1.14K
8mo ago
barbie
I’m so excited to finally share the cover of Barbie: Dreamscape, illustrated by the incredible @charliebowater ! Playing with Barbie dolls as a kid was one of the first times I expressed myself creatively, so writing this book for @mattel has truly been a dream come true. It’s a story about self-discovery, finding your strength, and forging your own destiny. I couldn’t be more obsessed with this cover, showcasing Barbie in her pink armor (!!!) and full of nods to the worlds she navigates on her magical journey! The first-ever Barbie novel is coming this summer! Preorder now to get the 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐢𝐧𝐭𝐢𝐧𝐠 𝐞𝐝𝐠𝐞𝐬 (in Barbie’s signature pink!)!! See my profile or stories 🔗💖 I hope you love it as much as I do!✨
Pick your Barbie and join the party!
2.88M
23.9K
3.15K
6mo ago
barbie
Pick your Barbie and join the party!
Your next Coachella must-see? The Barbie Experience 💖🌴 Stop by for photo ops, live DJs, bag charm decorating, and a life-size Barbie box. See you there!
2.85M
16.6K
864
7mo ago
barbie
Your next Coachella must-see? The Barbie Experience 💖🌴 Stop by for photo ops, live DJs, bag charm decorating, and a life-size Barbie box. See you there!
100 years of the Blonde Bombshell 💎 Celebrate the centennial of an American legend with the Marilyn Monroe 100th anniversary Barbie doll, now available at @mattelcreations and major retailers.
2.83M
113K
1.01K
2mo ago
barbie
100 years of the Blonde Bombshell 💎 Celebrate the centennial of an American legend with the Marilyn Monroe 100th anniversary Barbie doll, now available at @mattelcreations and major retailers.
Step into Barbie's world — where every snapshot holds an adventure. 🛣️ Star-studded raceways 🏔️ Sky-high snowy slopes 🏜️ Wide-open frontiers Complete puzzles to uncover dazzling Barbie moments and earn exclusive rewards, including: 🏖️ Beach Barbie Scene 🅱️ Exclusive B Medal 👏 Fun, Fab Emojis Discover it all in Barbie Global Adventure — Playable now for a limited time in UNO! Mobile! 👉 Leave a comment sharing your favorite Barbie snapshot moment to get started with an in-game reward! #UNO #Barbie #UNOMobile #BarbieGlobalAdventurePuzzles2026
2.12M
1.09K
1.37K
9mo ago
barbie
Step into Barbie's world — where every snapshot holds an adventure. 🛣️ Star-studded raceways 🏔️ Sky-high snowy slopes 🏜️ Wide-open frontiers Complete puzzles to uncover dazzling Barbie moments and earn exclusive rewards, including: 🏖️ Beach Barbie Scene 🅱️ Exclusive B Medal 👏 Fun, Fab Emojis Discover it all in Barbie Global Adventure — Playable now for a limited time in UNO! Mobile! 👉 Leave a comment sharing your favorite Barbie snapshot moment to get started with an in-game reward! #UNO #Barbie #UNOMobile #BarbieGlobalAdventurePuzzles2026
*UPDATE* This Made To Order sale has been cancelled for the time being. All completed orders will be cancelled and refunded. Stay tuned for more updates. | Golden and glowing 🌟 Chosen by Club 59 members and inspired by the Roman goddess of luck and money, the Fantastical Realms: Fortuna doll shimmers in cascading fabrics and radiant coins.
2.07M
82.7K
382
9mo ago
barbie
*UPDATE* This Made To Order sale has been cancelled for the time being. All completed orders will be cancelled and refunded. Stay tuned for more updates. | Golden and glowing 🌟 Chosen by Club 59 members and inspired by the Roman goddess of luck and money, the Fantastical Realms: Fortuna doll shimmers in cascading fabrics and radiant coins.
The dream is real 🌟 and we have the team to prove it. Ahead of International Women’s Day, Barbie is proud to announce our first-ever Barbie Dream Team, honoring eight women from across the globe who have led the way for future generations of girls by accomplishing breakthrough firsts in their chosen paths: ​ 🎾 Serena Williams (US)Tennis legend and entrepreneur ​ 🚀 Kellie Gerardi (US) Research astronaut ​ 🏎️ Regina Sirvent Alvarado (Mexico) Professional race car driver​ ⚽ Chloe Kelly (UK) Footballer​ 🎤 Helene Fischer (Germany) Pop artist ​ ⛰️ Zoja Skubis (Poland) Expedition climber ​ 🏄‍♀️ Stephanie Gilmore (Australia) Professional surfer ​ 🏏 Smriti Mandhana (India) Cricketer ​ ​When girls see what’s possible, they dare to dream big – for the world, for the future, and for themselves. #Barbie​
1.99M
79.7K
914
8mo ago
barbie
The dream is real 🌟 and we have the team to prove it. Ahead of International Women’s Day, Barbie is proud to announce our first-ever Barbie Dream Team, honoring eight women from across the globe who have led the way for future generations of girls by accomplishing breakthrough firsts in their chosen paths: ​ 🎾 Serena Williams (US)Tennis legend and entrepreneur ​ 🚀 Kellie Gerardi (US) Research astronaut ​ 🏎️ Regina Sirvent Alvarado (Mexico) Professional race car driver​ ⚽ Chloe Kelly (UK) Footballer​ 🎤 Helene Fischer (Germany) Pop artist ​ ⛰️ Zoja Skubis (Poland) Expedition climber ​ 🏄‍♀️ Stephanie Gilmore (Australia) Professional surfer ​ 🏏 Smriti Mandhana (India) Cricketer ​ ​When girls see what’s possible, they dare to dream big – for the world, for the future, and for themselves. #Barbie​
To be understood is the greatest gift 💞 Watch as @Madison_Marilla, @Aarushi.Pratap, and @MikkoMirage – all women and girls on the autism spectrum – share their stories of self-discovery, feeling seen, and their first reactions to the all-new autistic Barbie, proudly created in partnership with ASAN (Autistic Self-Advocacy Network).
1.84M
76.4K
1.28K
10mo ago
barbie
To be understood is the greatest gift 💞 Watch as @Madison_Marilla, @Aarushi.Pratap, and @MikkoMirage – all women and girls on the autism spectrum – share their stories of self-discovery, feeling seen, and their first reactions to the all-new autistic Barbie, proudly created in partnership with ASAN (Autistic Self-Advocacy Network).

Barbie (@barbie) Instagram Stats & Analytics

Barbie (@barbie) has 3.57M Instagram followers with a 3.66% engagement rate over the past 12 months. Across 227 posts, Barbie received 6.62M total likes and 180M impressions, averaging 29.2K likes per post. This page tracks Barbie's performance metrics, top content, and engagement trends — updated daily. To benchmark @barbie against other accounts, use Socialpruf's Instagram competitor analysis tool.

Barbie (@barbie) Instagram Analytics FAQ

How many Instagram followers does Barbie have?+
Barbie (@barbie) has 3.57M Instagram followers as of November 2026.
What is Barbie's Instagram engagement rate?+
Barbie's Instagram engagement rate is 3.66% over the last 12 months, based on 227 posts.
How many likes does Barbie get on Instagram?+
Barbie received 6.62M total likes across 227 posts in the last 12 months, averaging 29.2K likes per post.
How many Instagram impressions does Barbie get?+
Barbie's Instagram content generated 180M total impressions over the last 12 months.
Can I compare Barbie with other Instagram accounts?+
Yes. Add @barbie to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.