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followers
3.54M
impressions
170M
likes
6.46M
comments
107K
posts
216
engagement
3.89%
emv
$5.16M
Average per post
789K

Key Metrics

Distributions

Top Content

Barbie represents a personal dream of mine. She’s something I’ll never outgrow as she evolves with me. When I was little, I braided her hair and changed her outfits. As an adult, I treasure my collection I never take out of the box. Holding my Barbie in my hands is a true full circle moment. Now you have a little piece of me and every time you hold her, I hope you’re reminded that I’m rooting for you to chase your own dreams too. My Barbie, dressed in custom Alaïa for Golden Burning Sun, is available now. xo Miley🖤
12.7M
684K
14.7K
1mo ago
barbie
Barbie represents a personal dream of mine. She’s something I’ll never outgrow as she evolves with me. When I was little, I braided her hair and changed her outfits. As an adult, I treasure my collection I never take out of the box. Holding my Barbie in my hands is a true full circle moment. Now you have a little piece of me and every time you hold her, I hope you’re reminded that I’m rooting for you to chase your own dreams too. My Barbie, dressed in custom Alaïa for Golden Burning Sun, is available now. xo Miley🖤
Something beautiful. Someone iconic. Meet the @mileycyrus Barbie doll, now at major retailers.
11.0M
442K
8.74K
1mo ago
barbie
Something beautiful. Someone iconic. Meet the @mileycyrus Barbie doll, now at major retailers.
Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!
7.75M
8.33K
229
7mo ago
barbie
Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!
Spellbound 🤍 From Fleetwood Mac frontwoman to massive solo star, Stevie Nicks is an icon of free-spirited talent and style. The second Barbie doll tribute to the queen of rock is an homage to her Bella Donna era, the album that launched her multiplatinum solo career. Now at major retailers. ​
6.77M
271K
1.59K
9mo ago
barbie
Spellbound 🤍 From Fleetwood Mac frontwoman to massive solo star, Stevie Nicks is an icon of free-spirited talent and style. The second Barbie doll tribute to the queen of rock is an homage to her Bella Donna era, the album that launched her multiplatinum solo career. Now at major retailers. ​
Barbie at Coachella is HERE! Come say hi! 🫶
5.10M
26.6K
361
3mo ago
barbie
Barbie at Coachella is HERE! Come say hi! 🫶
💖✨ Loved celebrating the @Barbie by @edikted collection👑 🥰 #IconsOnly #SlivingBarbie 🎀👱🏼‍♀️✨
4.64M
hidden
4.37K
2mo ago
barbie
💖✨ Loved celebrating the @Barbie by @edikted collection👑 🥰 #IconsOnly #SlivingBarbie 🎀👱🏼‍♀️✨
I’m a Barbie girl in an Olandria world💖🎀 #paidbarbiepartner
4.24M
212K
3.47K
3mo ago
barbie
I’m a Barbie girl in an Olandria world💖🎀 #paidbarbiepartner
This Barbie Knows Ball 🎀🏀 The Angel Reese Barbie Doll Is Out Now! @reebok Angel Reese 1 Barbie out 8/3! 💗
4.14M
166K
3.24K
1w ago
barbie
This Barbie Knows Ball 🎀🏀 The Angel Reese Barbie Doll Is Out Now! @reebok Angel Reese 1 Barbie out 8/3! 💗
What an honor it was to team up with the iconic @barbie to design my own doll and townhouse!  Growing up, Barbie always felt to me like this big world of endless possibility and I hope this collaboration carries that spirit forward. 🛼 ✨ Pre-order is available now at the link in profile!
3.45M
138K
1.30K
10mo ago
barbie
What an honor it was to team up with the iconic @barbie to design my own doll and townhouse!  Growing up, Barbie always felt to me like this big world of endless possibility and I hope this collaboration carries that spirit forward. 🛼 ✨ Pre-order is available now at the link in profile!
Your dreams CAN come true 💖 Pass it on! Happy International Women’s Day from the first-ever Barbie Dream Team, made up of women from across the globe who’ve shown us that girls have the power to change the world.
3.30M
66.3K
602
4mo ago
barbie
Your dreams CAN come true 💖 Pass it on! Happy International Women’s Day from the first-ever Barbie Dream Team, made up of women from across the globe who’ve shown us that girls have the power to change the world.
I’m so excited to finally share the cover of Barbie: Dreamscape, illustrated by the incredible @charliebowater ! Playing with Barbie dolls as a kid was one of the first times I expressed myself creatively, so writing this book for @mattel has truly been a dream come true. It’s a story about self-discovery, finding your strength, and forging your own destiny. I couldn’t be more obsessed with this cover, showcasing Barbie in her pink armor (!!!) and full of nods to the worlds she navigates on her magical journey! The first-ever Barbie novel is coming this summer! Preorder now to get the 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐢𝐧𝐭𝐢𝐧𝐠 𝐞𝐝𝐠𝐞𝐬 (in Barbie’s signature pink!)!! See my profile or stories 🔗💖 I hope you love it as much as I do!✨
2.94M
118K
1.14K
5mo ago
barbie
I’m so excited to finally share the cover of Barbie: Dreamscape, illustrated by the incredible @charliebowater ! Playing with Barbie dolls as a kid was one of the first times I expressed myself creatively, so writing this book for @mattel has truly been a dream come true. It’s a story about self-discovery, finding your strength, and forging your own destiny. I couldn’t be more obsessed with this cover, showcasing Barbie in her pink armor (!!!) and full of nods to the worlds she navigates on her magical journey! The first-ever Barbie novel is coming this summer! Preorder now to get the 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐢𝐧𝐭𝐢𝐧𝐠 𝐞𝐝𝐠𝐞𝐬 (in Barbie’s signature pink!)!! See my profile or stories 🔗💖 I hope you love it as much as I do!✨
Pick your Barbie and join the party!
2.87M
23.9K
3.16K
3mo ago
barbie
Pick your Barbie and join the party!
Your next Coachella must-see? The Barbie Experience 💖🌴 Stop by for photo ops, live DJs, bag charm decorating, and a life-size Barbie box. See you there!
2.84M
16.6K
868
3mo ago
barbie
Your next Coachella must-see? The Barbie Experience 💖🌴 Stop by for photo ops, live DJs, bag charm decorating, and a life-size Barbie box. See you there!
Step into Barbie's world — where every snapshot holds an adventure. 🛣️ Star-studded raceways 🏔️ Sky-high snowy slopes 🏜️ Wide-open frontiers Complete puzzles to uncover dazzling Barbie moments and earn exclusive rewards, including: 🏖️ Beach Barbie Scene 🅱️ Exclusive B Medal 👏 Fun, Fab Emojis Discover it all in Barbie Global Adventure — Playable now for a limited time in UNO! Mobile! 👉 Leave a comment sharing your favorite Barbie snapshot moment to get started with an in-game reward! #UNO #Barbie #UNOMobile #BarbieGlobalAdventurePuzzles2026
2.11M
1.08K
1.36K
5mo ago
barbie
Step into Barbie's world — where every snapshot holds an adventure. 🛣️ Star-studded raceways 🏔️ Sky-high snowy slopes 🏜️ Wide-open frontiers Complete puzzles to uncover dazzling Barbie moments and earn exclusive rewards, including: 🏖️ Beach Barbie Scene 🅱️ Exclusive B Medal 👏 Fun, Fab Emojis Discover it all in Barbie Global Adventure — Playable now for a limited time in UNO! Mobile! 👉 Leave a comment sharing your favorite Barbie snapshot moment to get started with an in-game reward! #UNO #Barbie #UNOMobile #BarbieGlobalAdventurePuzzles2026
*UPDATE* This Made To Order sale has been cancelled for the time being. All completed orders will be cancelled and refunded. Stay tuned for more updates. | Golden and glowing 🌟 Chosen by Club 59 members and inspired by the Roman goddess of luck and money, the Fantastical Realms: Fortuna doll shimmers in cascading fabrics and radiant coins.
2.07M
83.0K
384
5mo ago
barbie
*UPDATE* This Made To Order sale has been cancelled for the time being. All completed orders will be cancelled and refunded. Stay tuned for more updates. | Golden and glowing 🌟 Chosen by Club 59 members and inspired by the Roman goddess of luck and money, the Fantastical Realms: Fortuna doll shimmers in cascading fabrics and radiant coins.
You Can Be Anything 💪 just keep showing up. @ilonamaher joins Team Barbie to show girls how to play (or train) for confidence, in honor of this year’s International Day of the Girl.
2.04M
136K
1.07K
9mo ago
barbie
You Can Be Anything 💪 just keep showing up. @ilonamaher joins Team Barbie to show girls how to play (or train) for confidence, in honor of this year’s International Day of the Girl.
Team Barbie is back 🏉 Kick off the International Day of the Girl celebration by meeting the new class of Barbie Role Models! These all-star rugby players from across the globe know what they’re capable of, and are on a mission to inspire more young girls to dream big.​ ​ On the pitch: 🇺🇸 Ilona Maher (USA)​ 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Ellie Kildunne (England)​ 🇳🇿 Portia Woodman-Wickliffe (NZ)​ 🇫🇷 Nassira Konde (France)​ Girls are the future of sports, and Team Barbie is here to cheer them on as we celebrate International Day of the Girl and beyond!​
2.03M
81.4K
844
9mo ago
barbie
Team Barbie is back 🏉 Kick off the International Day of the Girl celebration by meeting the new class of Barbie Role Models! These all-star rugby players from across the globe know what they’re capable of, and are on a mission to inspire more young girls to dream big.​ ​ On the pitch: 🇺🇸 Ilona Maher (USA)​ 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Ellie Kildunne (England)​ 🇳🇿 Portia Woodman-Wickliffe (NZ)​ 🇫🇷 Nassira Konde (France)​ Girls are the future of sports, and Team Barbie is here to cheer them on as we celebrate International Day of the Girl and beyond!​
The dream is real 🌟 and we have the team to prove it. Ahead of International Women’s Day, Barbie is proud to announce our first-ever Barbie Dream Team, honoring eight women from across the globe who have led the way for future generations of girls by accomplishing breakthrough firsts in their chosen paths: ​ 🎾 Serena Williams (US)Tennis legend and entrepreneur ​ 🚀 Kellie Gerardi (US) Research astronaut ​ 🏎️ Regina Sirvent Alvarado (Mexico) Professional race car driver​ ⚽ Chloe Kelly (UK) Footballer​ 🎤 Helene Fischer (Germany) Pop artist ​ ⛰️ Zoja Skubis (Poland) Expedition climber ​ 🏄‍♀️ Stephanie Gilmore (Australia) Professional surfer ​ 🏏 Smriti Mandhana (India) Cricketer ​ ​When girls see what’s possible, they dare to dream big – for the world, for the future, and for themselves. #Barbie​
2.00M
79.9K
917
4mo ago
barbie
The dream is real 🌟 and we have the team to prove it. Ahead of International Women’s Day, Barbie is proud to announce our first-ever Barbie Dream Team, honoring eight women from across the globe who have led the way for future generations of girls by accomplishing breakthrough firsts in their chosen paths: ​ 🎾 Serena Williams (US)Tennis legend and entrepreneur ​ 🚀 Kellie Gerardi (US) Research astronaut ​ 🏎️ Regina Sirvent Alvarado (Mexico) Professional race car driver​ ⚽ Chloe Kelly (UK) Footballer​ 🎤 Helene Fischer (Germany) Pop artist ​ ⛰️ Zoja Skubis (Poland) Expedition climber ​ 🏄‍♀️ Stephanie Gilmore (Australia) Professional surfer ​ 🏏 Smriti Mandhana (India) Cricketer ​ ​When girls see what’s possible, they dare to dream big – for the world, for the future, and for themselves. #Barbie​
To be understood is the greatest gift 💞 Watch as @Madison_Marilla, @Aarushi.Pratap, and @MikkoMirage – all women and girls on the autism spectrum – share their stories of self-discovery, feeling seen, and their first reactions to the all-new autistic Barbie, proudly created in partnership with ASAN (Autistic Self-Advocacy Network).
1.82M
76.1K
1.29K
6mo ago
barbie
To be understood is the greatest gift 💞 Watch as @Madison_Marilla, @Aarushi.Pratap, and @MikkoMirage – all women and girls on the autism spectrum – share their stories of self-discovery, feeling seen, and their first reactions to the all-new autistic Barbie, proudly created in partnership with ASAN (Autistic Self-Advocacy Network).
PADAM, BARBIE! ❤️ Kylie Minogue Barbie is now available by popular demand, in her jaw-dropping “Padam Padam” music video look. Dressed in head-to-toe red, the doll celebrates the Global Icon’s glittering career and record-breaking legacy. Now at major retailers and @mattelcreations.
1.72M
68.6K
1.51K
5mo ago
barbie
PADAM, BARBIE! ❤️ Kylie Minogue Barbie is now available by popular demand, in her jaw-dropping “Padam Padam” music video look. Dressed in head-to-toe red, the doll celebrates the Global Icon’s glittering career and record-breaking legacy. Now at major retailers and @mattelcreations.

Barbie (@barbie) Instagram Stats & Analytics

Barbie (@barbie) has 3.54M Instagram followers with a 3.89% engagement rate over the past 12 months. Across 216 posts, Barbie received 6.46M total likes and 95.1M impressions, averaging 29.9K likes per post. This page tracks Barbie's performance metrics, top content, and engagement trends — updated daily.

Barbie (@barbie) Instagram Analytics FAQ

How many Instagram followers does Barbie have?+
Barbie (@barbie) has 3.54M Instagram followers as of August 2026.
What is Barbie's Instagram engagement rate?+
Barbie's Instagram engagement rate is 3.89% over the last 12 months, based on 216 posts.
How many likes does Barbie get on Instagram?+
Barbie received 6.46M total likes across 216 posts in the last 12 months, averaging 29.9K likes per post.
How many Instagram impressions does Barbie get?+
Barbie's Instagram content generated 95.1M total impressions over the last 12 months.