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followers
94.2K
impressions
264K
likes
7.31K
comments
210
posts
79
engagement
1.88%
emv
$7.37K
Average per post
3.34K

Key Metrics

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Top Content

$199K. The Madness is just beginning. 🤯

Follow @athletiverse for more content like this. 🤝📈
41.2K
1.65K
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1mo ago
athletiverse
$199K. The Madness is just beginning. 🤯 Follow @athletiverse for more content like this. 🤝📈
The Numbers don’t lie. The Bison brand is booming! 

Historic numbers from our March Madness run.

Shoutout to our partners @athletiverse for the analysis and data!

#dreamfactory🦬🔵🔴 
#howarduniversity 
#marchmadness
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1.29K
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4w ago
athletiverse
The Numbers don’t lie. The Bison brand is booming! Historic numbers from our March Madness run. Shoutout to our partners @athletiverse for the analysis and data! #dreamfactory🦬🔵🔴 #howarduniversity #marchmadness
THE YANKEES ERRORS CONTINUE 🤣🔥

#bluejays #beatny #bjayscentral #the6ix #mlb #baseball #jays #gameday #
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9mo ago
athletiverse
THE YANKEES ERRORS CONTINUE 🤣🔥 #bluejays #beatny #bjayscentral #the6ix #mlb #baseball #jays #gameday #
AI-powered picks. Real-world results. 🤖✅

DM us “Rithmm” to get 25% off today! 📊 
#rithmmhighlight #rithmmmlb #mlb #marlins
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2
8mo ago
athletiverse
AI-powered picks. Real-world results. 🤖✅ 
DM us “Rithmm” to get 25% off today! 📊 #rithmmhighlight #rithmmmlb #mlb #marlins
The future of sports predictions is here — it’s Rithmm! 📈✅

DM us “Rithmm” to get 25% off today! 🤩 
#rithmmnfl #rithmmhighlight #nfl #lions #chargers
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8mo ago
athletiverse
The future of sports predictions is here — it’s Rithmm! 📈✅
 DM us “Rithmm” to get 25% off today! 🤩 #rithmmnfl #rithmmhighlight #nfl #lions #chargers
While most people saw Nick Kurtz’s 6-for-6 day as just a baseball story, modern sponsors tracking AI and EMV saw something else.

$136,746 in sponsor value—generated from a single historic performance.

Want insights like this for your brand or agency?

Hit the link in our bio to join the newsletter. 🔗
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8mo ago
athletiverse
While most people saw Nick Kurtz’s 6-for-6 day as just a baseball story, modern sponsors tracking AI and EMV saw something else. $136,746 in sponsor value—generated from a single historic performance. Want insights like this for your brand or agency? Hit the link in our bio to join the newsletter. 🔗
Comment “sports” for the full report ⬇️

The Masters just ran the most disciplined content playbook in sports and most brands completely missed what happened.

9 words. $355,000 in earned media. No logos. No sponsor tags. Just culture.

Here’s how they did it 👇

@themasters posted “A successful defense. Rory McIlroy is the 2026 Masters champion.” — one still image — and it did the equivalent of a $355K paid media buy in under 24 hours. No production budget. No campaign. One photo.

Their entire championship weekend was $1.48M in earned media across 19 posts. That’s 3-5x what a top sports account typically does. And they got there by doing less than everyone else.

Their 5 best posts averaged 6 words per caption.
“Still fits.” → $95K 
“Holywood has its sequel.” → $142K 
“Six majors to his name.” → $185K

Every word you add to a caption is basically saying your writing is better than the visual. Augusta never makes that mistake.

And while all of that was happening on the surface, IBM’s watsonx AI was running the entire fan experience underneath it, 50 years of Masters history made searchable in real time. The tech was invisible on purpose.

The whole thing runs on a paradox:
↳ 6 official sponsors bringing in ~$60M 
↳ Zero sponsor logos in any championship content 
↳ The less it looks like a brand play, the more valuable the brand association becomes

They’re not selling impressions. They’re selling cultural legitimacy. That’s a completely different pricing conversation.

And Nike, who pays McIlroy $10M a year, never turned “Still fits.” into a campaign. 

That window opened and closed while the green jacket was still on his back.

The full breakdown with the EMV data, the 5-step content framework, and 5 brand plays nobody’s executed yet is all in the report.

Comment “sports” and we’ll send it over 👇
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6
1w ago
athletiverse
Comment “sports” for the full report ⬇️ The Masters just ran the most disciplined content playbook in sports and most brands completely missed what happened. 9 words. $355,000 in earned media. No logos. No sponsor tags. Just culture. Here’s how they did it 👇 @themasters posted “A successful defense. Rory McIlroy is the 2026 Masters champion.” — one still image — and it did the equivalent of a $355K paid media buy in under 24 hours. No production budget. No campaign. One photo. Their entire championship weekend was $1.48M in earned media across 19 posts. That’s 3-5x what a top sports account typically does. And they got there by doing less than everyone else. Their 5 best posts averaged 6 words per caption. “Still fits.” → $95K “Holywood has its sequel.” → $142K “Six majors to his name.” → $185K Every word you add to a caption is basically saying your writing is better than the visual. Augusta never makes that mistake. And while all of that was happening on the surface, IBM’s watsonx AI was running the entire fan experience underneath it, 50 years of Masters history made searchable in real time. The tech was invisible on purpose. The whole thing runs on a paradox: ↳ 6 official sponsors bringing in ~$60M ↳ Zero sponsor logos in any championship content ↳ The less it looks like a brand play, the more valuable the brand association becomes They’re not selling impressions. They’re selling cultural legitimacy. That’s a completely different pricing conversation. And Nike, who pays McIlroy $10M a year, never turned “Still fits.” into a campaign. That window opened and closed while the green jacket was still on his back. The full breakdown with the EMV data, the 5-step content framework, and 5 brand plays nobody’s executed yet is all in the report. Comment “sports” and we’ll send it over 👇
Couldn’t be said any better.

Thank you for coming on the pod today @the.kyle.israel 

Full episode will be on YouTube shortly @ Athletiverse | Sports

#sports #sportsbusiness
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1mo ago
athletiverse
Couldn’t be said any better. Thank you for coming on the pod today @the.kyle.israel Full episode will be on YouTube shortly @ Athletiverse | Sports #sports #sportsbusiness
@swiffer the official spillage partner of the @nba 🤔

#sportsmarketing #sports #marketing #nba
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0
3w ago
athletiverse
@swiffer the official spillage partner of the @nba 🤔 #sportsmarketing #sports #marketing #nba
Rithmm turns deep stats into real wins! ✅😅

DM us “Rithmm” to get 25% off today! 🤣🥵 #rithmmhighlight #rithmmmlb #mlb #nickkurtz #athletics
4.57K
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9mo ago
athletiverse
Rithmm turns deep stats into real wins! ✅😅 
DM us “Rithmm” to get 25% off today! 🤣🥵 #rithmmhighlight #rithmmmlb #mlb #nickkurtz #athletics
Give em base runners.. AND WE WILL CAPITALIZE 🔥🔥 #bluejays #bjayscentral #the6ix #beatny #mlb #baseball
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9mo ago
athletiverse
Give em base runners.. AND WE WILL CAPITALIZE 🔥🔥 #bluejays #bjayscentral #the6ix #beatny #mlb #baseball
Make every pick a power play — Rithmm’s got your back! 💪

DM us “Rithmm” to get 25% off today! 🤖✅
#rithmmhighlight #rithmmmlb #mlb
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1
8mo ago
athletiverse
Make every pick a power play — Rithmm’s got your back! 💪
 DM us “Rithmm” to get 25% off today! 🤖✅ #rithmmhighlight #rithmmmlb #mlb
ERNIE EXTENDS THE JAYS LEAD 🔥🔥
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9mo ago
athletiverse
ERNIE EXTENDS THE JAYS LEAD 🔥🔥
Smart plays start here — powered by Rithmm 🤔 ✅

DM us “Rithmm” to get 25% off today! #rithmmhighlight #rithmmmlb #mlb #phillies #yankees
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9mo ago
athletiverse
Smart plays start here — powered by Rithmm 🤔 ✅ 
DM us “Rithmm” to get 25% off today! #rithmmhighlight #rithmmmlb #mlb #phillies #yankees
Go from picks to power moves with Rithmm! ⚡️🔋

DM us “Rithmm” to get 25% off today! ✅✅
#rithmmmlb #rithmmhighlight #phillies #yankees
3.61K
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0
8mo ago
athletiverse
Go from picks to power moves with Rithmm! ⚡️🔋 
DM us “Rithmm” to get 25% off today! ✅✅ #rithmmmlb #rithmmhighlight #phillies #yankees
Custom gloves, big smiles, and serious craft 🧤⚾️ 

Yardley Sports showed up and showed out at last year’s Baseball Convention, creating catcher’s mitts live on site for fans and families.

This is what the community is all about. Can’t wait to run it back in 2026.!!

#BaseballConvention #JoyOfTheGame #YardleySports #BaseballCulture #GloveLove
3.49K
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7
8mo ago
athletiverse
Custom gloves, big smiles, and serious craft 🧤⚾️ Yardley Sports showed up and showed out at last year’s Baseball Convention, creating catcher’s mitts live on site for fans and families. This is what the community is all about. Can’t wait to run it back in 2026.!! #BaseballConvention #JoyOfTheGame #YardleySports #BaseballCulture #GloveLove
From rehab to results!

Our very own Taylor Cole caught up with Danielle from @bluechipconditioning —his go-to during shoulder recovery and a powerhouse in athlete development. 🧠💥

Danielle’s worked with MLB, NBA, NFL athletes, but what fires her up most? 

Helping youth athletes build strong foundations *before* injuries happen.

⠀

📍Blue Chip Conditioning | Sunset & Rainbow

📅 Open 7 days a week

⠀

✨ Pilates isn’t just a trend—it’s part of how guys like Bryce Harper stay elite.

#BaseballConvention #YouthBaseball #PilatesForAthletes #InjuryPrevention #BaseballCommunity #BlueChipConditioning #TBC2025 #AthletiversePartner #JoyOfTheGame
3.37K
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8mo ago
athletiverse
From rehab to results! Our very own Taylor Cole caught up with Danielle from @bluechipconditioning —his go-to during shoulder recovery and a powerhouse in athlete development. 🧠💥 Danielle’s worked with MLB, NBA, NFL athletes, but what fires her up most? Helping youth athletes build strong foundations *before* injuries happen. ⠀ 📍Blue Chip Conditioning | Sunset & Rainbow 📅 Open 7 days a week ⠀ ✨ Pilates isn’t just a trend—it’s part of how guys like Bryce Harper stay elite. #BaseballConvention #YouthBaseball #PilatesForAthletes #InjuryPrevention #BaseballCommunity #BlueChipConditioning #TBC2025 #AthletiversePartner #JoyOfTheGame
No guessing. Just winning — with Rithmm’s AI 🤖 

DM us “Rithmm” to get 25% off today! ✅🤓 
#rithmmhighlight #rithmmmlb #mlb #whitesox
3.24K
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0
9mo ago
athletiverse
No guessing. Just winning — with Rithmm’s AI 🤖 
DM us “Rithmm” to get 25% off today! ✅🤓 #rithmmhighlight #rithmmmlb #mlb #whitesox
Building more than gear—we’re building relationships!

We caught up with the team at @jaxathletics who brought serious style (and serious glove game) to the floor this year. 🧤⚾️

From custom fielding and batting gloves to community vibes, they’ve found a home here at the Baseball Convention.

Our Las Vegas baseball family is SUPER strong.

And the Jax crew? Already planning for next year!

#BaseballConvention #JaxAthletics #GloveGameStrong #VegasBaseball #BaseballVibes #BaseballGear #CommunityFirst #TBC2025 #AthletiversePartner
3.21K
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8mo ago
athletiverse
Building more than gear—we’re building relationships! We caught up with the team at @jaxathletics who brought serious style (and serious glove game) to the floor this year. 🧤⚾️ From custom fielding and batting gloves to community vibes, they’ve found a home here at the Baseball Convention. Our Las Vegas baseball family is SUPER strong. And the Jax crew? Already planning for next year! #BaseballConvention #JaxAthletics #GloveGameStrong #VegasBaseball #BaseballVibes #BaseballGear #CommunityFirst #TBC2025 #AthletiversePartner
Haugen Holdings client @dominyckb, Founder and CEO of @athletiverse, was recognized in the 2025 @frontofficesports Rising 25 awards! 🏆 

In light of the win, we’re sharing more 2025 Athletiverse PR successes. 👇 

✅ We secured media placements in national sources, including @forbes, @sportsbusinessjournal, @yahoosports, and @sportsbizmiss’s Business of College Sports 

✅ News outlets covered exciting Athetiverse partnerships from @unrivaledbasketball to @kuz 

✅ And we’re announcing some big news soon... 👀 Stay tuned!
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7mo ago
athletiverse
Haugen Holdings client @dominyckb, Founder and CEO of @athletiverse, was recognized in the 2025 @frontofficesports Rising 25 awards! 🏆 In light of the win, we’re sharing more 2025 Athletiverse PR successes. 👇 ✅ We secured media placements in national sources, including @forbes, @sportsbusinessjournal, @yahoosports, and @sportsbizmiss’s Business of College Sports ✅ News outlets covered exciting Athetiverse partnerships from @unrivaledbasketball to @kuz ✅ And we’re announcing some big news soon... 👀 Stay tuned!

Athletiverse (@athletiverse) Instagram Stats & Analytics

Athletiverse (@athletiverse) has 94.2K Instagram followers with a 1.88% engagement rate over the past 12 months. Across 79.0 posts, Athletiverse received 7.31K total likes and 149K impressions, averaging 92.5 likes per post. This page tracks Athletiverse's performance metrics, top content, and engagement trends — updated daily.

Athletiverse (@athletiverse) Instagram Analytics FAQ

How many Instagram followers does Athletiverse have?+
Athletiverse (@athletiverse) has 94.2K Instagram followers as of April 2026.
What is Athletiverse's Instagram engagement rate?+
Athletiverse's Instagram engagement rate is 1.88% over the last 12 months, based on 79.0 posts.
How many likes does Athletiverse get on Instagram?+
Athletiverse received 7.31K total likes across 79.0 posts in the last 12 months, averaging 92.5 likes per post.
How many Instagram impressions does Athletiverse get?+
Athletiverse's Instagram content generated 149K total impressions over the last 12 months.