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followers
791
impressions
44.0K
likes
732
comments
42
posts
211
engagement
1.75%
emv
$1.12K
Average per post
209

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Top Content

“Ryan’s original vision was just to create the best T-shirt in the world in black and white. That’s it.”

Check out the full 2-hour episode where Ben Diamond + @ryanbartlett sit down with @mattbertulli (CEO, Pela Case) and @mikebeckham (CEO, Simple Modern) to share how they built a ~$300M t-shirt brand from scratch.
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9operators
“Ryan’s original vision was just to create the best T-shirt in the world in black and white. That’s it.” Check out the full 2-hour episode where Ben Diamond + @ryanbartlett sit down with @mattbertulli (CEO, Pela Case) and @mikebeckham (CEO, Simple Modern) to share how they built a ~$300M t-shirt brand from scratch.
Change the offer until Meta tells you to raise your budget
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5mo ago
9operators
Change the offer until Meta tells you to raise your budget
The ability for anyone to make software is like this big unlock in our team.
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5mo ago
9operators
The ability for anyone to make software is like this big unlock in our team.
Should your brand take outside capital? 

According to @curtismatsko (Founder, Portland Leather Goods), @mbertulli (CEO, Pela + Lomi), + Sean Frank (CEO, Ridge) …

Probably not. 

(But if you do, you better understand incentives + covenants)
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Should your brand take outside capital? According to @curtismatsko (Founder, Portland Leather Goods), @mbertulli (CEO, Pela + Lomi), + Sean Frank (CEO, Ridge) … Probably not. (But if you do, you better understand incentives + covenants)
Will AI rival the industrial revolution? Is it already happening? Who’s going to win: DTC vs incumbents?

@craigfoldes (formerly Global Head of AI at Crocs) and Matt Kruer (CIO, BISSELL) sat down with Sean Frank (CEO, Ridge) to discuss how brands can use AI to grow.
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9operators
Will AI rival the industrial revolution? Is it already happening? Who’s going to win: DTC vs incumbents? @craigfoldes (formerly Global Head of AI at Crocs) and Matt Kruer (CIO, BISSELL) sat down with Sean Frank (CEO, Ridge) to discuss how brands can use AI to grow.
What mindset builds a billion-dollar brand? 

Relentless self-belief.

“I’ve completely eliminated self-doubt from my mind. It doesn’t exist anymore. I’m the best in the world at ecom. That’s it.”

That’s Hudson Leogrande, the founder of Comfrt — $0 to nearly $1B in three years, bootstrapped.

It’s not his ego talking, it’s determination. 

- Went broke seven times
- Ran pre-orders when cash ran out
- Didn’t take a salary for three years

Refused to quit. And ended up building one of the fastest-growing brands in ecom history.

Check out the SINGLE BEST HOUR OF CONTENT IF YOU WANT TO STOP BEING BROKE AND ESCAPE THE PERMANENT UNDERCLASS ↓ 

Where Hudson sits down with Sean Frank (CEO, Ridge) and Matthew Bertulli (CEO, Pela + Lomi) to share how he broke the “four minute mile” of ecom.
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9operators
What mindset builds a billion-dollar brand? Relentless self-belief. “I’ve completely eliminated self-doubt from my mind. It doesn’t exist anymore. I’m the best in the world at ecom. That’s it.” That’s Hudson Leogrande, the founder of Comfrt — $0 to nearly $1B in three years, bootstrapped. It’s not his ego talking, it’s determination. - Went broke seven times - Ran pre-orders when cash ran out - Didn’t take a salary for three years Refused to quit. And ended up building one of the fastest-growing brands in ecom history. Check out the SINGLE BEST HOUR OF CONTENT IF YOU WANT TO STOP BEING BROKE AND ESCAPE THE PERMANENT UNDERCLASS ↓ Where Hudson sits down with Sean Frank (CEO, Ridge) and Matthew Bertulli (CEO, Pela + Lomi) to share how he broke the “four minute mile” of ecom.
Most growth problems are product market or category problems
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5mo ago
9operators
Most growth problems are product market or category problems
Why Willingness Trumps Skill Set in Product Development
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10mo ago
9operators
Why Willingness Trumps Skill Set in Product Development
I hate all these one-on-one meetings.
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5mo ago
9operators
I hate all these one-on-one meetings.
You make your money on the customer, not the acquisition.
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5mo ago
9operators
You make your money on the customer, not the acquisition.
The uncomfortable truth about cutting your team
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9mo ago
9operators
The uncomfortable truth about cutting your team
Understanding CAC versus LTV products
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8mo ago
9operators
Understanding CAC versus LTV products
If you're going to reassess the future of your business, it's better to be more drastic than less
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5mo ago
9operators
If you're going to reassess the future of your business, it's better to be more drastic than less
Inflation's actually now good for DTC brands
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6mo ago
9operators
Inflation's actually now good for DTC brands
“What if I woke up tomorrow and Simple Modern was gone and I had to start from zero. That’s not a scary idea to me. That’d be fun.”

That’s Mike Beckham, CEO of Simple Modern. 

He doesn't want to stop building. He wants a puzzle to solve. 

In fact, that’s why he’s using Simple Modern’s success as a launchpad for three new brands in 2026.

Check out E161 of 9Ops where Mike Beckham shares how he got to where he is today … and where he’s going next.
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9operators
“What if I woke up tomorrow and Simple Modern was gone and I had to start from zero. That’s not a scary idea to me. That’d be fun.” That’s Mike Beckham, CEO of Simple Modern. He doesn't want to stop building. He wants a puzzle to solve. In fact, that’s why he’s using Simple Modern’s success as a launchpad for three new brands in 2026. Check out E161 of 9Ops where Mike Beckham shares how he got to where he is today … and where he’s going next.
Mars Men hit +$100M and 400k customers in 18 months bootstrapped. L Catterton wrote them a $27.5M check.

Who’s behind it? @zachmstuck 
NEW OPERATORS TITANS
↓ Sean Frank + @mattbertulli

Dropped out of college
Built a top DTC agency
Helped HexClad to $150M
7 brands of his own
Shut down 5 of them
Nearly lost everything
Bet it all on socks
Then … testosterone
2026, 4 deals in 60 days

“I could go back to zero and I would be just fine because I love the game.”
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2w ago
9operators
Mars Men hit +$100M and 400k customers in 18 months bootstrapped. L Catterton wrote them a $27.5M check. Who’s behind it? @zachmstuck NEW OPERATORS TITANS ↓ Sean Frank + @mattbertulli Dropped out of college Built a top DTC agency Helped HexClad to $150M 7 brands of his own Shut down 5 of them Nearly lost everything Bet it all on socks Then … testosterone 2026, 4 deals in 60 days “I could go back to zero and I would be just fine because I love the game.”
Reasons to avoid getting into fashion.
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11mo ago
9operators
Reasons to avoid getting into fashion.
The US-Canadian political climate is directly impacting our business
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6mo ago
9operators
The US-Canadian political climate is directly impacting our business
Get financially secure as fast as possible.
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11mo ago
9operators
Get financially secure as fast as possible.
Should founder + CEO fight? 

According to Ben Diamond (CEO, @trueclassic) + @ryanbartlett (Co-Founder) … yup.

Check out the full 2-hour episode where Ben + Ryan share how they built a ~$300M t-shirt brand from scratch.
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9operators
Should founder + CEO fight? According to Ben Diamond (CEO, @trueclassic) + @ryanbartlett (Co-Founder) … yup. Check out the full 2-hour episode where Ben + Ryan share how they built a ~$300M t-shirt brand from scratch.

9 Operators Podcast (@9operators) Instagram Stats & Analytics

9 Operators Podcast (@9operators) has 791 Instagram followers with a 1.75% engagement rate over the past 12 months. Across 211 posts, 9 Operators Podcast received 732 total likes and 44.0K impressions, averaging 3.47 likes per post. This page tracks 9 Operators Podcast's performance metrics, top content, and engagement trends — updated daily.

9 Operators Podcast (@9operators) Instagram Analytics FAQ

How many Instagram followers does 9 Operators Podcast have?+
9 Operators Podcast (@9operators) has 791 Instagram followers as of June 2026.
What is 9 Operators Podcast's Instagram engagement rate?+
9 Operators Podcast's Instagram engagement rate is 1.75% over the last 12 months, based on 211 posts.
How many likes does 9 Operators Podcast get on Instagram?+
9 Operators Podcast received 732 total likes across 211 posts in the last 12 months, averaging 3.47 likes per post.
How many Instagram impressions does 9 Operators Podcast get?+
9 Operators Podcast's Instagram content generated 44.0K total impressions over the last 12 months.