Why Spreadsheets Weren’t Enough

The only option was to track everything manually. Jeremy spent countless hours:

• Copying links from Instagram, TikTok, and YouTube

• Updating impressions, engagement rates, and follower growth

• Refreshing numbers that were already outdated by the next day

This method was slow, error-prone, and impossible to scale.

Tools That Fell Short

Jeremy tried using existing platforms, but none solved the problem:

• Enterprise tools were complex and not built for organic reporting

• Lightweight apps ignored organic performance altogether

• None offered a simple way to automatically collect and present data

The gap was clear.

Building the First Prototype

Frustrated but determined, Jeremy teamed up with his brother, Kyle. Together, they built a prototype that automatically pulled post data into a live spreadsheet.

It wasn’t fancy - but it worked. For the first time, Jeremy had real-time metrics without manual tracking.

That prototype became the foundation for Socialpruf.

Calling Out the Bigger Failure

Jeremy quickly realized this was bigger than his own workflow. It was an industry-wide blind spot:

“There has been a massive failure within the marketing world, causing brands to misjudge creators, mismanage budgets, and undervalue the worth of organic content. Too often, success in social media gets reduced to vanity metrics, out of date screenshots, or neglected all together.

Organic has always been powerful, but until now, it’s been swept under the rug because accurate data wasn’t there. We built Socialpruf to reveal where true impact comes from, and to help brands, creators, and agencies finally measure and communicate what matters.”