X analytics

Last Year02/16/25 - 02/16/26

Comparable Performance:

X analytics

Last YearFeb 16, 2025 - Feb 16, 2026

Comparable Performance:

followers

379K

impressions

499M

likes

1.3M

comments

312K

posts

18K

engagement

0.320%

emv

$10.7M

Avg. per post

27.8K

followers

379K

impressions

499M

likes

1.3M

comments

312K

posts

18K

engagement

0.320%

emv

$10.7M

Avg. per post

27.8K

Key Metrics

Impressions

monthly

Distributions

Content

Top Content

Get in on the NBA action with DraftKings Sportsbook! New customers can bet $5 and get $300 in Bonus Bets if your bet wins! Check it out!🏀

5.97M

219

1w ago

DKSportsbook

Get in on the NBA action with DraftKings Sportsbook! New customers can bet $5 and get $300 in Bonus Bets if your bet wins! Check it out!🏀

5.23M

187

1w ago

DKSportsbook

Get in on the NBA action with DraftKings Sportsbook! New customers can bet $5 and get $300 in Bonus Bets if your bet wins! Check it out!🏀

4.32M

192

1w ago

DKSportsbook

Get in on the NBA action with DraftKings Sportsbook! New customers can bet $5 and get $300 in Bonus Bets if your bet wins! Check it out!🏀

One bettor has $45K riding on TWO coin toss bets for Super Bowl LX 🤯

(Side note: they should have Javier Bardem do the Super Bowl coin toss as Anton Chigurh one of these years 😂)

4.1M

455

1w ago

DKSportsbook

One bettor has $45K riding on TWO coin toss bets for Super Bowl LX 🤯 (Side note: they should have Javier Bardem do the Super Bowl coin toss as Anton Chigurh one of these years 😂)

🚨 BIG BET ALERT 🚨

A bettor has placed $5,000 Jared Goff 1st TD Scorer (+9000) on Sunday Night Football 👀

Possible Win: $450,000 💰

3.05M

1.7K

487

745

4mo ago

DKSportsbook

🚨 BIG BET ALERT 🚨 A bettor has placed $5,000 Jared Goff 1st TD Scorer (+9000) on Sunday Night Football 👀 Possible Win: $450,000 💰

Coach Cig and Fernando Mendoza to the Steelers would be electric 👀

(via @amandacvance)

2.61K

619

271

1mo ago

DKSportsbook

Coach Cig and Fernando Mendoza to the Steelers would be electric 👀 (via @amandacvance)

Get in on the NBA action with DraftKings Sportsbook! New customers can bet $5 and get $300 in Bonus Bets if your bet wins! Check it out!🏀

2.89M

1w ago

DKSportsbook

Get in on the NBA action with DraftKings Sportsbook! New customers can bet $5 and get $300 in Bonus Bets if your bet wins! Check it out!🏀

2.83M

1w ago

DKSportsbook

Get in on the NBA action with DraftKings Sportsbook! New customers can bet $5 and get $300 in Bonus Bets if your bet wins! Check it out!🏀

2.76M

1w ago

DKSportsbook

Get in on the NBA action with DraftKings Sportsbook! New customers can bet $5 and get $300 in Bonus Bets if your bet wins! Check it out!🏀

🚨 BIG BET ALERT 🚨

A bettor has placed $120,000 on Dallas Cowboys OVER 12.5 points in the 1st Half 👀

Possible Payout: $220,000💰

2.48M

2mo ago

DKSportsbook

🚨 BIG BET ALERT 🚨 A bettor has placed $120,000 on Dallas Cowboys OVER 12.5 points in the 1st Half 👀 Possible Payout: $220,000💰

Pedro Pagés was last night's #KingOfTheDiamond, and boy oh boy was it a big one 🤯

12 lucky players have officially received $83,334 in Bonus Bets 💰 💰 💰

2.16M

763

146

215

9mo ago

DKSportsbook

Pedro Pagés was last night's #KingOfTheDiamond, and boy oh boy was it a big one 🤯 12 lucky players have officially received $83,334 in Bonus Bets 💰 💰 💰

.@SHAQ shared his picks, now it's time to share yours! We're giving away 200 $200 Bonus Bets to our followers this week😎

To enter:
1. Post your tournament picks with #BetTheUnexpected
2. Follow @DKSportsbook

Thursday - Saturday: 50 each day | Rules: http://dkng.co/MMGiveaway

2.16M

824

1.04K

152

11mo ago

DKSportsbook

.@SHAQ shared his picks, now it's time to share yours! We're giving away 200 $200 Bonus Bets to our followers this week😎 To enter: 1. Post your tournament picks with #BetTheUnexpected 2. Follow @DKSportsbook Thursday - Saturday: 50 each day | Rules: http://dkng.co/MMGiveaway

Last season, over 30 million parlays fell short by just one leg.

Introducing Ghost Leg: if your Week 1 NFL Sunday parlay misses by a single leg, we’ll ghost it and pay you out in cash 👻

2.16M

2.68K

138

340

5mo ago

DKSportsbook

Last season, over 30 million parlays fell short by just one leg. Introducing Ghost Leg: if your Week 1 NFL Sunday parlay misses by a single leg, we’ll ghost it and pay you out in cash 👻

1.92M

6.89K

570

807

1w ago

DKSportsbook

If the Super Bowl logo color theory stays correct... Two of these teams will play in Super Bowl LXI 👀

AND IT’S BACK UP TO $107K 🚨

The cash out jumped $50K after the Oilers win last night 🔥

1.87M

1.18K

358

393

8mo ago

DKSportsbook

AND IT’S BACK UP TO $107K 🚨 The cash out jumped $50K after the Oilers win last night 🔥

🚨 BIG BET ALERT 🚨

A bettor has placed $200,000 on TB Buccaneers +7 (-105) on Sunday Night Football 👀

Possible Payout: $390,476.19 💰

1.87M

213

155

2mo ago

DKSportsbook

🚨 BIG BET ALERT 🚨 A bettor has placed $200,000 on TB Buccaneers +7 (-105) on Sunday Night Football 👀 Possible Payout: $390,476.19 💰

1.71M

1.42K

2.56K

354

5mo ago

DKSportsbook

We've got one more baseball giveaway for you guys this month! Enter for a chance to win a $50 Bonus Bet! All you need to do is: 1. Follow @DKSportsbook 2. Reply with your World Series Winner 🔒 50 Winners | $50 Bonus Bet | See below for terms

1.69M

1.02K

1.53K

175

4mo ago

DKSportsbook

Sundays are for touchdowns! Our Sunday Giveaway is back & you know the drill: for every touchdown scored today, we'll give out a $50 bonus bet. To enter: 1. Follow @DKSportsbook 2. Post your TD Scorer Pick GOOD LUCK 💸

1.67M

2.36K

5.79K

499

6mo ago

DKSportsbook

HAPPY WEDNESDAY Y'ALL ⚾️ We're giving away 50 $100 bonus bets to some lucky followers. To enter: 1. Follow @DKSportsbook 2. Reply with your favorite baseball team to bet on Ends 8/7 | 50 Winners | $100 Bonus Bet | http://dkng.co/MLBGiveaway1

Pick a number between 1-1,000,000 Good luck 🙂

1.58M

1.77K

23.9K

166

6mo ago

DKSportsbook

Pick a number between 1-1,000,000 Good luck 🙂

DraftKings Sportsbook (@dksportsbook) X Stats & Analytics

DraftKings Sportsbook (@dksportsbook) has 379K X followers with a 0.32% engagement rate over the past 12 months. Across 18K posts, DraftKings Sportsbook received 1.30M total likes and 499M impressions, averaging 72.2 likes per post. This page tracks DraftKings Sportsbook's performance metrics, top content, and engagement trends — updated daily.

DraftKings Sportsbook (@dksportsbook) X Analytics FAQ

How many X (Twitter) followers does DraftKings Sportsbook have?+

DraftKings Sportsbook (@dksportsbook) has 379K X (Twitter) followers as of February 2026.

What is DraftKings Sportsbook's X (Twitter) engagement rate?+

DraftKings Sportsbook's X (Twitter) engagement rate is 0.32% over the last 12 months, based on 18K posts.

How many likes does DraftKings Sportsbook get on X (Twitter)?+

DraftKings Sportsbook received 1.30M total likes across 18K posts in the last year, averaging 72.2 likes per post.

How many X (Twitter) impressions does DraftKings Sportsbook get?+

DraftKings Sportsbook's X (Twitter) content generated 499M total impressions over the last 12 months.