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followers
116K
impressions
14.0M
likes
682K
comments
4.86K
posts
124
engagement
4.92%
emv
$456K
Average per post
113K

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Steal my exact creative process. It's the same one I use whether I'm art directing a big brand campaign or just shooting my own content, and it all lives on one board from brief to execution. I partnered with @Adobe Live on Firefly Boards to build the template for you. Grab the board at the link here or in my bio: adobe.ly/creators #AdobePartner #FireflyBoards #CommunityxAdobe
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3mo ago
jason_swet
Steal my exact creative process. It's the same one I use whether I'm art directing a big brand campaign or just shooting my own content, and it all lives on one board from brief to execution. I partnered with @Adobe Live on Firefly Boards to build the template for you. Grab the board at the link here or in my bio: adobe.ly/creators #AdobePartner #FireflyBoards #CommunityxAdobe
What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @Adobe Creative Cloud #adobemax #adobepartner
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jason_swet
What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @Adobe Creative Cloud #adobemax #adobepartner
How does @Gap consistently release gold?? Is it lightning in a bottle over and over again? Let’s talk about this masterclass on taste from @baby miko 💗 & Bethany Vargas, Zoi Tatopoulos, Invisible Dynamics and team.
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jason_swet
How does @Gap consistently release gold?? Is it lightning in a bottle over and over again? Let’s talk about this masterclass on taste from @baby miko 💗 & Bethany Vargas, Zoi Tatopoulos, Invisible Dynamics and team.
Tried to stump Photoshop's Improved Select Subject and Remove Background tool, easiest to hardest. That last one was supposed to be the one that broke it. What's the one selection you could never get clean? Download Photoshop today. #AdobePhotoshopPartner @Photoshop
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jason_swet
Tried to stump Photoshop's Improved Select Subject and Remove Background tool, easiest to hardest. That last one was supposed to be the one that broke it. What's the one selection you could never get clean? Download Photoshop today. #AdobePhotoshopPartner @Photoshop
One of the hardest parts of art direction is helping a client see your vision. So the best art directors I know, don’t leave any room for miscommunication. They use @Photoshop and mock up exactly what they have in their heads. That's how you get the greenlight to make your craziest ideas. #AdobePhotoshopPartner
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jason_swet
One of the hardest parts of art direction is helping a client see your vision. So the best art directors I know, don’t leave any room for miscommunication. They use @Photoshop and mock up exactly what they have in their heads. That's how you get the greenlight to make your craziest ideas. #AdobePhotoshopPartner
Nike vs Adidas: World Cup launch films Who did it better? #soccer #football #globalfootball #soccertiktok #tiktokcampaign
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jason_swet
Nike vs Adidas: World Cup launch films Who did it better? #soccer #football #globalfootball #soccertiktok #tiktokcampaign
How do you become visually fluent? Let’s talk about it. This is episode 3 of The Theory of Taste, where we push the metaphor of taste as far as possible and explore the big question: is taste really your greatest advantage?
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jason_swet
How do you become visually fluent? Let’s talk about it. This is episode 3 of The Theory of Taste, where we push the metaphor of taste as far as possible and explore the big question: is taste really your greatest advantage?
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing chart made it all more tangible for me. Does this help simplify it for you?
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jason_swet
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing chart made it all more tangible for me. Does this help simplify it for you?
I’m developing a taxonomy of visuals that connects images through the techniques and ideas behind them. I think we all want to understand the thinking behind the references we collect, and how we can apply those ideas to our own work. How can we give an image more meaning? How can we translate an idea into a visual? None of this is entirely new. The principles and techniques themselves have been taught for decades. There are creatives, designers, and art directors who are masters at it. But so much of that knowledge is instinctual. Visually mapping the mechanisms behind an image’s style and aesthetic, and connecting those techniques to what it communicates, is the part I’m developing. That’s the part that I haven’t seen anyone do in this specific way. And it feels especially valuable now, when we’re inundated with imagery. Understanding why visuals work helps us make deliberate choices, explain our thinking, and direct the work as the tools and possibilities keep changing. This is small piece of the next big chapter of Modern Art Direction, and I’ll be sharing more as it develops. The tool is still in beta with my current bootcamp students. Honestly I’m not sure if it’ll ever be entirely public outside of my programs. That might depend on demand. But I’ll be sharing more and more of the taxonomy and frameworks behind it here and in the newsletter. Visit visuals.modernartdirection.com to join the waitlist for updates and glimpses into what I’m building.
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jason_swet
I’m developing a taxonomy of visuals that connects images through the techniques and ideas behind them. I think we all want to understand the thinking behind the references we collect, and how we can apply those ideas to our own work. How can we give an image more meaning? How can we translate an idea into a visual? None of this is entirely new. The principles and techniques themselves have been taught for decades. There are creatives, designers, and art directors who are masters at it. But so much of that knowledge is instinctual. Visually mapping the mechanisms behind an image’s style and aesthetic, and connecting those techniques to what it communicates, is the part I’m developing. That’s the part that I haven’t seen anyone do in this specific way. And it feels especially valuable now, when we’re inundated with imagery. Understanding why visuals work helps us make deliberate choices, explain our thinking, and direct the work as the tools and possibilities keep changing. This is small piece of the next big chapter of Modern Art Direction, and I’ll be sharing more as it develops. The tool is still in beta with my current bootcamp students. Honestly I’m not sure if it’ll ever be entirely public outside of my programs. That might depend on demand. But I’ll be sharing more and more of the taxonomy and frameworks behind it here and in the newsletter. Visit visuals.modernartdirection.com to join the waitlist for updates and glimpses into what I’m building.
Follow along as we ask: is TASTE truly the advantage everyone claims it to be?
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jason_swet
Follow along as we ask: is TASTE truly the advantage everyone claims it to be?
Is taste the advantage everyone claims it to be? This is episode 1 of my new series on Taste where I’ll stretch the metaphor, discuss the nuances, and outline actions we can take together to develop insatiable taste.
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jason_swet
Is taste the advantage everyone claims it to be? This is episode 1 of my new series on Taste where I’ll stretch the metaphor, discuss the nuances, and outline actions we can take together to develop insatiable taste.
Combining different subjects into one image can make an idea even more powerful. That’s the power of this technique we can call semantic compounding. In this Land Rover ad, passport stamps form the shape of the Defender, bringing the idea of travel and adventure into the car itself. Remove the stamps and you can see how much of that idea disappears. Image: Land Rover / RKCR/Y&R
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jason_swet
Combining different subjects into one image can make an idea even more powerful. That’s the power of this technique we can call semantic compounding. In this Land Rover ad, passport stamps form the shape of the Defender, bringing the idea of travel and adventure into the car itself. Remove the stamps and you can see how much of that idea disappears. Image: Land Rover / RKCR/Y&R
Is “taste” really an advantage if you can’t articulate it?
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jason_swet
Is “taste” really an advantage if you can’t articulate it?
Why I’m teaching art direction?
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jason_swet
Why I’m teaching art direction?
Let’s find a visual solution that actually rewards the viewer’s attention… What visual techniques should we explore next? Been seeing this format a lot in the design space. Thought I’d play with the format in the art direction world… what do you think?
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jason_swet
Let’s find a visual solution that actually rewards the viewer’s attention… What visual techniques should we explore next? Been seeing this format a lot in the design space. Thought I’d play with the format in the art direction world… what do you think?
Art Direct Your Space like the movies! For me, this mindset pushes me to go for it a bit more. To be a little braver and bolder. Looks better on camera, but also feels more fun in-person. Just send it! But also, you don’t have to spend a ton! There are so many ways to DIY on a budget and get the same cinematic impact. Many trips to @The Home Depot are in the future! (So yes, let’s collab!) 👀
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jason_swet
Art Direct Your Space like the movies! For me, this mindset pushes me to go for it a bit more. To be a little braver and bolder. Looks better on camera, but also feels more fun in-person. Just send it! But also, you don’t have to spend a ton! There are so many ways to DIY on a budget and get the same cinematic impact. Many trips to @The Home Depot are in the future! (So yes, let’s collab!) 👀
3 visual techniques you should have in your toolbox the next time you’re stuck on how to translate a message or idea. There’s no silver bullet. Sometimes the best are combinations. Other times, a singular technique speaks more clearly. Im hunting down the best of modern art direction. have you seen any of these used in more recently published work?
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jason_swet
3 visual techniques you should have in your toolbox the next time you’re stuck on how to translate a message or idea. There’s no silver bullet. Sometimes the best are combinations. Other times, a singular technique speaks more clearly. Im hunting down the best of modern art direction. have you seen any of these used in more recently published work?
Three visual techniques to try in your next project. Which one would you use?
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jason_swet
Three visual techniques to try in your next project. Which one would you use?
How do you become visually fluent? In Episode 3 of my series "The Theory of Taste" we are beginning to turn your taste into an actual skill. Taste will never be the moat or great advantage our tech overlords claim it to be if you can't speak the language. We use this metaphor of "taste" like its the answer to everything, so I want to push that metaphor as far as possible. Do you understand the ingredients of that visual flavor? Can you work with, collaborate with, or direct the chefs? Taste ≠ visual literacy. It's a huge part of the process of gaining that fluency. But is it truly your greatest advantage? Let me know what you think.
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6mo ago
jason_swet
How do you become visually fluent? In Episode 3 of my series "The Theory of Taste" we are beginning to turn your taste into an actual skill. Taste will never be the moat or great advantage our tech overlords claim it to be if you can't speak the language. We use this metaphor of "taste" like its the answer to everything, so I want to push that metaphor as far as possible. Do you understand the ingredients of that visual flavor? Can you work with, collaborate with, or direct the chefs? Taste ≠ visual literacy. It's a huge part of the process of gaining that fluency. But is it truly your greatest advantage? Let me know what you think.
The collective *sigh* heard around America at the end of Coinbase’s Super Bowl karaoke spot was deafening. But that’s not a dig at the creativity of their agency Isle of Any, more so highlighting the colossal mountain of a brand perception problem they are tasked with navigating. The category and logo attached to the creative work brings with it a lot of baggage. To me this “film” is a masterful, well-crafted step in the right direction but I wonder if this will help the brand or category as a whole gain positive mainstream reception. What do you think?
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7mo ago
jason_swet
The collective *sigh* heard around America at the end of Coinbase’s Super Bowl karaoke spot was deafening. But that’s not a dig at the creativity of their agency Isle of Any, more so highlighting the colossal mountain of a brand perception problem they are tasked with navigating. The category and logo attached to the creative work brings with it a lot of baggage. To me this “film” is a masterful, well-crafted step in the right direction but I wonder if this will help the brand or category as a whole gain positive mainstream reception. What do you think?

jason_swet (@jason_swet) TikTok Stats & Analytics

jason_swet (@jason_swet) has 116K TikTok followers with a 4.92% engagement rate over the past 12 months. Across 124 videos, jason_swet received 682K total likes and 14.0M views, averaging 5.50K likes per video. This page tracks jason_swet's performance metrics, top content, and engagement trends — updated daily. To benchmark @jason_swet against other accounts, use Socialpruf's TikTok competitor analysis tool.

jason_swet (@jason_swet) TikTok Analytics FAQ

How many TikTok followers does jason_swet have?+
jason_swet (@jason_swet) has 116K TikTok followers as of November 2026.
What is jason_swet's TikTok engagement rate?+
jason_swet's TikTok engagement rate is 4.92% over the last 12 months, based on 124 videos.
How many likes does jason_swet get on TikTok?+
jason_swet received 682K total likes across 124 videos in the last 12 months, averaging 5.50K likes per video.
How many TikTok views does jason_swet get?+
jason_swet's TikTok content generated 14.0M total views over the last 12 months.
Can I compare jason_swet with other TikTok accounts?+
Yes. Add @jason_swet to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.