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Steal my exact creative process. It's the same one I use whether I'm art directing a big brand campaign or just shooting my own content, and it all lives on one board from brief to execution. I partnered with @Adobe Live on Firefly Boards to build the template for you. Grab the board at the link here or in my bio: adobe.ly/creators #AdobePartner #FireflyBoards #CommunityxAdobe
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1mo ago
jason_swet
Steal my exact creative process. It's the same one I use whether I'm art directing a big brand campaign or just shooting my own content, and it all lives on one board from brief to execution. I partnered with @Adobe Live on Firefly Boards to build the template for you. Grab the board at the link here or in my bio: adobe.ly/creators #AdobePartner #FireflyBoards #CommunityxAdobe
Anyone in the art direction space is going to want to save this. 👀 So excited to be at Adobe MAX right now! Who’s here with me? @Adobe Creative Cloud #adobemax #adobepartner
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jason_swet
Anyone in the art direction space is going to want to save this. 👀 So excited to be at Adobe MAX right now! Who’s here with me? @Adobe Creative Cloud #adobemax #adobepartner
What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @Adobe Creative Cloud #adobemax #adobepartner
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jason_swet
What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @Adobe Creative Cloud #adobemax #adobepartner
How does @Gap consistently release gold?? Is it lightning in a bottle over and over again? Let’s talk about this masterclass on taste from @baby miko 💗 & Bethany Vargas, Zoi Tatopoulos, Invisible Dynamics and team.
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jason_swet
How does @Gap consistently release gold?? Is it lightning in a bottle over and over again? Let’s talk about this masterclass on taste from @baby miko 💗 & Bethany Vargas, Zoi Tatopoulos, Invisible Dynamics and team.
Tried to stump Photoshop's Improved Select Subject and Remove Background tool, easiest to hardest. That last one was supposed to be the one that broke it. What's the one selection you could never get clean? Download Photoshop today. #AdobePhotoshopPartner @Photoshop
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jason_swet
Tried to stump Photoshop's Improved Select Subject and Remove Background tool, easiest to hardest. That last one was supposed to be the one that broke it. What's the one selection you could never get clean? Download Photoshop today. #AdobePhotoshopPartner @Photoshop
One of the hardest parts of art direction is helping a client see your vision. So the best art directors I know, don’t leave any room for miscommunication. They use @Photoshop and mock up exactly what they have in their heads. That's how you get the greenlight to make your craziest ideas. #AdobePhotoshopPartner
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jason_swet
One of the hardest parts of art direction is helping a client see your vision. So the best art directors I know, don’t leave any room for miscommunication. They use @Photoshop and mock up exactly what they have in their heads. That's how you get the greenlight to make your craziest ideas. #AdobePhotoshopPartner
Nike vs Adidas: World Cup launch films Who did it better? #soccer #football #globalfootball #soccertiktok #tiktokcampaign
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jason_swet
Nike vs Adidas: World Cup launch films Who did it better? #soccer #football #globalfootball #soccertiktok #tiktokcampaign
I have the answer for you… but it’s 450 pages long and the answer itself is honestly less important than the pursuit. I’ve always found inspiration from watching others, like my cousin Nathan Williams who wrote this book, The Eye. And I’m inspired by this next generation of creative minds who dont seem to have as many limiting beliefs. Anyone could become a creative director. As an Italian-Sri Lankan Surf Instructor on the South Island of New Zealand once told me, “If someone else is doing it, you can too.” #creativedirector #artdirection #design
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jason_swet
I have the answer for you… but it’s 450 pages long and the answer itself is honestly less important than the pursuit. I’ve always found inspiration from watching others, like my cousin Nathan Williams who wrote this book, The Eye. And I’m inspired by this next generation of creative minds who dont seem to have as many limiting beliefs. Anyone could become a creative director. As an Italian-Sri Lankan Surf Instructor on the South Island of New Zealand once told me, “If someone else is doing it, you can too.” #creativedirector #artdirection #design
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing chart made it all more tangible for me. Does this help simplify it for you?
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jason_swet
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing chart made it all more tangible for me. Does this help simplify it for you?
This is a speedy run through a lesson I’ve been giving to creatives about hooks in storytelling. Would love your thoughts, questions, or feedback on this 🙏
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11mo ago
jason_swet
This is a speedy run through a lesson I’ve been giving to creatives about hooks in storytelling. Would love your thoughts, questions, or feedback on this 🙏
Is taste the advantage everyone claims it to be? This is episode 1 of my new series on Taste where I’ll stretch the metaphor, discuss the nuances, and outline actions we can take together to develop insatiable taste.
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jason_swet
Is taste the advantage everyone claims it to be? This is episode 1 of my new series on Taste where I’ll stretch the metaphor, discuss the nuances, and outline actions we can take together to develop insatiable taste.
Hope this helps anyone interested in these careers and trying to understand the nuances. What questions do you have about art direction and creative direction? #creativedirector #artdirector #adagency #designer
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jason_swet
Hope this helps anyone interested in these careers and trying to understand the nuances. What questions do you have about art direction and creative direction? #creativedirector #artdirector #adagency #designer
Why I’m teaching art direction?
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jason_swet
Why I’m teaching art direction?
I don’t really see LAZY as a negative thing anymore. Embrace it! It reveals your true priorities. 🛒 All these are on my Amazon shop. You know where to find it 👉
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jason_swet
I don’t really see LAZY as a negative thing anymore. Embrace it! It reveals your true priorities. 🛒 All these are on my Amazon shop. You know where to find it 👉
Art Direct Your Space like the movies! For me, this mindset pushes me to go for it a bit more. To be a little braver and bolder. Looks better on camera, but also feels more fun in-person. Just send it! But also, you don’t have to spend a ton! There are so many ways to DIY on a budget and get the same cinematic impact. Many trips to @The Home Depot are in the future! (So yes, let’s collab!) 👀
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jason_swet
Art Direct Your Space like the movies! For me, this mindset pushes me to go for it a bit more. To be a little braver and bolder. Looks better on camera, but also feels more fun in-person. Just send it! But also, you don’t have to spend a ton! There are so many ways to DIY on a budget and get the same cinematic impact. Many trips to @The Home Depot are in the future! (So yes, let’s collab!) 👀
Which of these ratings is completely off?? I focus more on art direction but art direction always includes the concept, storytelling and how the message comes to life. Not easy to stay in my lane!! Also I use “ambient ad” very loosely here. Ambient advertising is about making the ads a part of their environment. Using the context of the media. Even using unexpected objects as media. Would love your thoughts!
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jason_swet
Which of these ratings is completely off?? I focus more on art direction but art direction always includes the concept, storytelling and how the message comes to life. Not easy to stay in my lane!! Also I use “ambient ad” very loosely here. Ambient advertising is about making the ads a part of their environment. Using the context of the media. Even using unexpected objects as media. Would love your thoughts!
A symphony of anxiety portrayed beautifully 🤌 // I have to admit I’m a little out of my depths with this one. I don’t speak German or Spanish. I’m not as familiar with Rosalía, and the Easter eggs planted into the sets are endless. But I was CAPTIVATED! This was only released last week, but you can already scroll the interpretations endlessly on Reddit. For me, the most obvious creative principle here is CONTRAST. Not just contrasting color or size. But contrasting subjects. The team created so much tension with the mix of languages, scenes, situations, textures. It’s a masterclass that goes beyond graphic principles into storytelling. What have I missed??
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jason_swet
A symphony of anxiety portrayed beautifully 🤌 // I have to admit I’m a little out of my depths with this one. I don’t speak German or Spanish. I’m not as familiar with Rosalía, and the Easter eggs planted into the sets are endless. But I was CAPTIVATED! This was only released last week, but you can already scroll the interpretations endlessly on Reddit. For me, the most obvious creative principle here is CONTRAST. Not just contrasting color or size. But contrasting subjects. The team created so much tension with the mix of languages, scenes, situations, textures. It’s a masterclass that goes beyond graphic principles into storytelling. What have I missed??
How do you become visually fluent? In Episode 3 of my series "The Theory of Taste" we are beginning to turn your taste into an actual skill. Taste will never be the moat or great advantage our tech overlords claim it to be if you can't speak the language. We use this metaphor of "taste" like its the answer to everything, so I want to push that metaphor as far as possible. Do you understand the ingredients of that visual flavor? Can you work with, collaborate with, or direct the chefs? Taste ≠ visual literacy. It's a huge part of the process of gaining that fluency. But is it truly your greatest advantage? Let me know what you think.
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jason_swet
How do you become visually fluent? In Episode 3 of my series "The Theory of Taste" we are beginning to turn your taste into an actual skill. Taste will never be the moat or great advantage our tech overlords claim it to be if you can't speak the language. We use this metaphor of "taste" like its the answer to everything, so I want to push that metaphor as far as possible. Do you understand the ingredients of that visual flavor? Can you work with, collaborate with, or direct the chefs? Taste ≠ visual literacy. It's a huge part of the process of gaining that fluency. But is it truly your greatest advantage? Let me know what you think.
The collective *sigh* heard around America at the end of Coinbase’s Super Bowl karaoke spot was deafening. But that’s not a dig at the creativity of their agency Isle of Any, more so highlighting the colossal mountain of a brand perception problem they are tasked with navigating. The category and logo attached to the creative work brings with it a lot of baggage. To me this “film” is a masterful, well-crafted step in the right direction but I wonder if this will help the brand or category as a whole gain positive mainstream reception. What do you think?
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jason_swet
The collective *sigh* heard around America at the end of Coinbase’s Super Bowl karaoke spot was deafening. But that’s not a dig at the creativity of their agency Isle of Any, more so highlighting the colossal mountain of a brand perception problem they are tasked with navigating. The category and logo attached to the creative work brings with it a lot of baggage. To me this “film” is a masterful, well-crafted step in the right direction but I wonder if this will help the brand or category as a whole gain positive mainstream reception. What do you think?
Beautiful beautiful art direction… Really love this campaign from @Polaroid I have a lot more thoughts but I shared those words in my latest issue of Modern Art Direction. Check the link in my profile for that 🔗
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jason_swet
Beautiful beautiful art direction… Really love this campaign from @Polaroid I have a lot more thoughts but I shared those words in my latest issue of Modern Art Direction. Check the link in my profile for that 🔗

jason_swet (@jason_swet) Tiktok Stats & Analytics

jason_swet (@jason_swet) has 82.0K Tiktok followers with a 3.24% engagement rate over the past 12 months. Across 121 videos, jason_swet received 574K total likes and 17.9M views, averaging 4.74K likes per video. This page tracks jason_swet's performance metrics, top content, and engagement trends — updated daily.

jason_swet (@jason_swet) Tiktok Analytics FAQ

How many TikTok followers does jason_swet have?+
jason_swet (@jason_swet) has 82.0K TikTok followers as of September 2026.
What is jason_swet's TikTok engagement rate?+
jason_swet's TikTok engagement rate is 3.24% over the last 12 months, based on 121 videos.
How many likes does jason_swet get on TikTok?+
jason_swet received 574K total likes across 121 videos in the last 12 months, averaging 4.74K likes per video.
How many TikTok views does jason_swet get?+
jason_swet's TikTok content generated 17.9M total views over the last 12 months.