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impressions
10.9M
likes
492K
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3.67K
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95
engagement
4.56%
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Anyone in the art direction space is going to want to save this. 👀 So excited to be at Adobe MAX right now! Who’s here with me? @Adobe Creative Cloud #adobemax #adobepartner
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jason_swet
Anyone in the art direction space is going to want to save this. 👀 So excited to be at Adobe MAX right now! Who’s here with me? @Adobe Creative Cloud #adobemax #adobepartner
What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @Adobe Creative Cloud #adobemax #adobepartner
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jason_swet
What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @Adobe Creative Cloud #adobemax #adobepartner
How does @Gap consistently release gold?? Is it lightning in a bottle over and over again? Let’s talk about this masterclass on taste from @baby miko 💗 & Bethany Vargas, Zoi Tatopoulos, Invisible Dynamics and team.
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jason_swet
How does @Gap consistently release gold?? Is it lightning in a bottle over and over again? Let’s talk about this masterclass on taste from @baby miko 💗 & Bethany Vargas, Zoi Tatopoulos, Invisible Dynamics and team.
I have the answer for you… but it’s 450 pages long and the answer itself is honestly less important than the pursuit. I’ve always found inspiration from watching others, like my cousin Nathan Williams who wrote this book, The Eye. And I’m inspired by this next generation of creative minds who dont seem to have as many limiting beliefs. Anyone could become a creative director. As an Italian-Sri Lankan Surf Instructor on the South Island of New Zealand once told me, “If someone else is doing it, you can too.” #creativedirector #artdirection #design
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jason_swet
I have the answer for you… but it’s 450 pages long and the answer itself is honestly less important than the pursuit. I’ve always found inspiration from watching others, like my cousin Nathan Williams who wrote this book, The Eye. And I’m inspired by this next generation of creative minds who dont seem to have as many limiting beliefs. Anyone could become a creative director. As an Italian-Sri Lankan Surf Instructor on the South Island of New Zealand once told me, “If someone else is doing it, you can too.” #creativedirector #artdirection #design
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing chart made it all more tangible for me. Does this help simplify it for you?
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jason_swet
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing chart made it all more tangible for me. Does this help simplify it for you?
This is a speedy run through a lesson I’ve been giving to creatives about hooks in storytelling. Would love your thoughts, questions, or feedback on this 🙏
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jason_swet
This is a speedy run through a lesson I’ve been giving to creatives about hooks in storytelling. Would love your thoughts, questions, or feedback on this 🙏
I might regret this, but here’s a few of the differences between an art director and creative director in the brand marketing and advertising world (emphasis on a FEW) Hope this helps any young creative persons who had no idea these jobs existed …like little j from rural Canada who never dreamed of turning his imagination into an actual career like this
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jason_swet
I might regret this, but here’s a few of the differences between an art director and creative director in the brand marketing and advertising world (emphasis on a FEW) Hope this helps any young creative persons who had no idea these jobs existed …like little j from rural Canada who never dreamed of turning his imagination into an actual career like this
Is taste the advantage everyone claims it to be? This is episode 1 of my new series on Taste where I’ll stretch the metaphor, discuss the nuances, and outline actions we can take together to develop insatiable taste.
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jason_swet
Is taste the advantage everyone claims it to be? This is episode 1 of my new series on Taste where I’ll stretch the metaphor, discuss the nuances, and outline actions we can take together to develop insatiable taste.
Hope this helps anyone interested in these careers and trying to understand the nuances. What questions do you have about art direction and creative direction? #creativedirector #artdirector #adagency #designer
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jason_swet
Hope this helps anyone interested in these careers and trying to understand the nuances. What questions do you have about art direction and creative direction? #creativedirector #artdirector #adagency #designer
Why I’m teaching art direction?
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jason_swet
Why I’m teaching art direction?
I don’t really see LAZY as a negative thing anymore. Embrace it! It reveals your true priorities. 🛒 All these are on my Amazon shop. You know where to find it 👉
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jason_swet
I don’t really see LAZY as a negative thing anymore. Embrace it! It reveals your true priorities. 🛒 All these are on my Amazon shop. You know where to find it 👉
Art Direct Your Space like the movies! For me, this mindset pushes me to go for it a bit more. To be a little braver and bolder. Looks better on camera, but also feels more fun in-person. Just send it! But also, you don’t have to spend a ton! There are so many ways to DIY on a budget and get the same cinematic impact. Many trips to @The Home Depot are in the future! (So yes, let’s collab!) 👀
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jason_swet
Art Direct Your Space like the movies! For me, this mindset pushes me to go for it a bit more. To be a little braver and bolder. Looks better on camera, but also feels more fun in-person. Just send it! But also, you don’t have to spend a ton! There are so many ways to DIY on a budget and get the same cinematic impact. Many trips to @The Home Depot are in the future! (So yes, let’s collab!) 👀
Which of these ratings is completely off?? I focus more on art direction but art direction always includes the concept, storytelling and how the message comes to life. Not easy to stay in my lane!! Also I use “ambient ad” very loosely here. Ambient advertising is about making the ads a part of their environment. Using the context of the media. Even using unexpected objects as media. Would love your thoughts!
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jason_swet
Which of these ratings is completely off?? I focus more on art direction but art direction always includes the concept, storytelling and how the message comes to life. Not easy to stay in my lane!! Also I use “ambient ad” very loosely here. Ambient advertising is about making the ads a part of their environment. Using the context of the media. Even using unexpected objects as media. Would love your thoughts!
A symphony of anxiety portrayed beautifully 🤌 // I have to admit I’m a little out of my depths with this one. I don’t speak German or Spanish. I’m not as familiar with Rosalía, and the Easter eggs planted into the sets are endless. But I was CAPTIVATED! This was only released last week, but you can already scroll the interpretations endlessly on Reddit. For me, the most obvious creative principle here is CONTRAST. Not just contrasting color or size. But contrasting subjects. The team created so much tension with the mix of languages, scenes, situations, textures. It’s a masterclass that goes beyond graphic principles into storytelling. What have I missed??
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jason_swet
A symphony of anxiety portrayed beautifully 🤌 // I have to admit I’m a little out of my depths with this one. I don’t speak German or Spanish. I’m not as familiar with Rosalía, and the Easter eggs planted into the sets are endless. But I was CAPTIVATED! This was only released last week, but you can already scroll the interpretations endlessly on Reddit. For me, the most obvious creative principle here is CONTRAST. Not just contrasting color or size. But contrasting subjects. The team created so much tension with the mix of languages, scenes, situations, textures. It’s a masterclass that goes beyond graphic principles into storytelling. What have I missed??
The collective *sigh* heard around America at the end of Coinbase’s Super Bowl karaoke spot was deafening. But that’s not a dig at the creativity of their agency Isle of Any, more so highlighting the colossal mountain of a brand perception problem they are tasked with navigating. The category and logo attached to the creative work brings with it a lot of baggage. To me this “film” is a masterful, well-crafted step in the right direction but I wonder if this will help the brand or category as a whole gain positive mainstream reception. What do you think?
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jason_swet
The collective *sigh* heard around America at the end of Coinbase’s Super Bowl karaoke spot was deafening. But that’s not a dig at the creativity of their agency Isle of Any, more so highlighting the colossal mountain of a brand perception problem they are tasked with navigating. The category and logo attached to the creative work brings with it a lot of baggage. To me this “film” is a masterful, well-crafted step in the right direction but I wonder if this will help the brand or category as a whole gain positive mainstream reception. What do you think?
One of the simplest but most meaningful challenges you could do on your next trip or photo-walk. I wouldn’t remember any of this if I hadn’t written a few words down… Hope this adds a little meaning and inspiration to your next adventure.
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jason_swet
One of the simplest but most meaningful challenges you could do on your next trip or photo-walk. I wouldn’t remember any of this if I hadn’t written a few words down… Hope this adds a little meaning and inspiration to your next adventure.
Brands could do a lot more interesting things like this from @Oatly x @Nikolas Bentel, if they consider these 2 tips from @Dan Salkey: 1. Treat creators as creatives NOT influencers 2. Treat influencer budgets as creative/production budgets NOT media spend What are your thoughts on this??
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jason_swet
Brands could do a lot more interesting things like this from @Oatly x @Nikolas Bentel, if they consider these 2 tips from @Dan Salkey: 1. Treat creators as creatives NOT influencers 2. Treat influencer budgets as creative/production budgets NOT media spend What are your thoughts on this??
What’s the difference between an art director and designer? Maybe you’re both. Maybe your boss calls you one thing but you’re actually more like the other. Bracing myself for the comments because anytime you try to have a conversation around titles and roles, people can feel their territory being threatened. I come in peace! This is just my experience from working for big agencies and brands. Hope it’s helpful 🤘
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jason_swet
What’s the difference between an art director and designer? Maybe you’re both. Maybe your boss calls you one thing but you’re actually more like the other. Bracing myself for the comments because anytime you try to have a conversation around titles and roles, people can feel their territory being threatened. I come in peace! This is just my experience from working for big agencies and brands. Hope it’s helpful 🤘
Add “Hockney Joiner” to your art direction toolbox 🧰 There are endless ways this technique could be changed and adapted for your creative ideas - but my challenge to you is always to trace back the visual lineage. What other work have you seen that shares DNA with panagraphy?
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jason_swet
Add “Hockney Joiner” to your art direction toolbox 🧰 There are endless ways this technique could be changed and adapted for your creative ideas - but my challenge to you is always to trace back the visual lineage. What other work have you seen that shares DNA with panagraphy?
How do you become visually fluent? In Episode 3 of my series "The Theory of Taste" we are beginning to turn your taste into an actual skill. Taste will never be the moat or great advantage our tech overlords claim it to be if you can't speak the language. We use this metaphor of "taste" like its the answer to everything, so I want to push that metaphor as far as possible. Do you understand the ingredients of that visual flavor? Can you work with, collaborate with, or direct the chefs? Taste ≠ visual literacy. It's a huge part of the process of gaining that fluency. But is it truly your greatest advantage? Let me know what you think.
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jason_swet
How do you become visually fluent? In Episode 3 of my series "The Theory of Taste" we are beginning to turn your taste into an actual skill. Taste will never be the moat or great advantage our tech overlords claim it to be if you can't speak the language. We use this metaphor of "taste" like its the answer to everything, so I want to push that metaphor as far as possible. Do you understand the ingredients of that visual flavor? Can you work with, collaborate with, or direct the chefs? Taste ≠ visual literacy. It's a huge part of the process of gaining that fluency. But is it truly your greatest advantage? Let me know what you think.

jason_swet (@jason_swet) Tiktok Stats & Analytics

jason_swet (@jason_swet) has 74.3K Tiktok followers with a 4.56% engagement rate over the past 12 months. Across 95.0 videos, jason_swet received 492K total likes and 10.9M views, averaging 5.18K likes per video. This page tracks jason_swet's performance metrics, top content, and engagement trends — updated daily.

jason_swet (@jason_swet) Tiktok Analytics FAQ

How many TikTok followers does jason_swet have?+
jason_swet (@jason_swet) has 74.3K TikTok followers as of June 2026.
What is jason_swet's TikTok engagement rate?+
jason_swet's TikTok engagement rate is 4.56% over the last 12 months, based on 95.0 videos.
How many likes does jason_swet get on TikTok?+
jason_swet received 492K total likes across 95.0 videos in the last 12 months, averaging 5.18K likes per video.
How many TikTok views does jason_swet get?+
jason_swet's TikTok content generated 10.9M total views over the last 12 months.