tiktok analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
58.4K
impressions
17.4M
likes
339K
comments
3.41K
posts
91
engagement
1.97%
emv
$438K
Avg. per post
192K

Key Metrics

Distributions

Top Content

Generative Extend is now in Adobe Premiere Pro, and it’s blowing my mind. When I try new tools like this, I love thinking about use-cases that wouldn’t have been possible before. And this one’s a game-changer. Now even Live Photos can be transformed into usable B-roll footage for my videos. Thanks @adobevideo for letting me test the possibilities! Download the latest version Premiere Pro today and let me know if you give this a try! #AdobePartner
7.29M
9.19K
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10mo ago
jason_swet
Generative Extend is now in Adobe Premiere Pro, and it’s blowing my mind. When I try new tools like this, I love thinking about use-cases that wouldn’t have been possible before. And this one’s a game-changer. Now even Live Photos can be transformed into usable B-roll footage for my videos. Thanks @adobevideo for letting me test the possibilities! Download the latest version Premiere Pro today and let me know if you give this a try! #AdobePartner
Anyone in the art direction space is going to want to save this. 👀 So excited to be at Adobe MAX right now! Who’s here with me? @Adobe Creative Cloud #adobemax #adobepartner
4.52M
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3mo ago
jason_swet
Anyone in the art direction space is going to want to save this. 👀 So excited to be at Adobe MAX right now! Who’s here with me? @Adobe Creative Cloud #adobemax #adobepartner
What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @Adobe Creative Cloud #adobemax #adobepartner
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jason_swet
What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @Adobe Creative Cloud #adobemax #adobepartner
The Anti-Playbook For Engaging with Cult Followings: I know, I know… I know there are plenty of other artists doing stuff like this. But that’s the point of these types of communities. They feel isolated. Exclusive. I know this story, because im fan of Jon Bellion. But I’d love to hear about other artists who are a building relationships like this with their fans. I’m sure you’re thinking, “oh this is nothing compared to _____”. Tell me about it! And if you’re in the business of crafting relationships with an audience: take notes. What are your thoughts?
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11mo ago
jason_swet
The Anti-Playbook For Engaging with Cult Followings: I know, I know… I know there are plenty of other artists doing stuff like this. But that’s the point of these types of communities. They feel isolated. Exclusive. I know this story, because im fan of Jon Bellion. But I’d love to hear about other artists who are a building relationships like this with their fans. I’m sure you’re thinking, “oh this is nothing compared to _____”. Tell me about it! And if you’re in the business of crafting relationships with an audience: take notes. What are your thoughts?
I have the answer for you… but it’s 450 pages long and the answer itself is honestly less important than the pursuit. I’ve always found inspiration from watching others, like my cousin Nathan Williams who wrote this book, The Eye. And I’m inspired by this next generation of creative minds who dont seem to have as many limiting beliefs. Anyone could become a creative director. As an Italian-Sri Lankan Surf Instructor on the South Island of New Zealand once told me, “If someone else is doing it, you can too.” #creativedirector #artdirection #design
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4mo ago
jason_swet
I have the answer for you… but it’s 450 pages long and the answer itself is honestly less important than the pursuit. I’ve always found inspiration from watching others, like my cousin Nathan Williams who wrote this book, The Eye. And I’m inspired by this next generation of creative minds who dont seem to have as many limiting beliefs. Anyone could become a creative director. As an Italian-Sri Lankan Surf Instructor on the South Island of New Zealand once told me, “If someone else is doing it, you can too.” #creativedirector #artdirection #design
This is a speedy run through a lesson I’ve been giving to creatives about hooks in storytelling. Would love your thoughts, questions, or feedback on this 🙏
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4mo ago
jason_swet
This is a speedy run through a lesson I’ve been giving to creatives about hooks in storytelling. Would love your thoughts, questions, or feedback on this 🙏
I might regret this, but here’s a few of the differences between an art director and creative director in the brand marketing and advertising world (emphasis on a FEW) Hope this helps any young creative persons who had no idea these jobs existed …like little j from rural Canada who never dreamed of turning his imagination into an actual career like this
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7mo ago
jason_swet
I might regret this, but here’s a few of the differences between an art director and creative director in the brand marketing and advertising world (emphasis on a FEW) Hope this helps any young creative persons who had no idea these jobs existed …like little j from rural Canada who never dreamed of turning his imagination into an actual career like this
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing chart made it all more tangible for me. Does this help simplify it for you?
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2w ago
jason_swet
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing chart made it all more tangible for me. Does this help simplify it for you?
Hope this helps anyone interested in these careers and trying to understand the nuances. What questions do you have about art direction and creative direction? #creativedirector #artdirector #adagency #designer
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jason_swet
Hope this helps anyone interested in these careers and trying to understand the nuances. What questions do you have about art direction and creative direction? #creativedirector #artdirector #adagency #designer
Why I’m teaching art direction?
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jason_swet
Why I’m teaching art direction?
Oh and signup to my newsletter at www.TheToolbox.art and I’ll send you 5 days of emails 📩 chock full of my favorite art director tools and resources. PS. I forgot to include a few items: - thick rimmed glasses - a beanie - and Rick Rubin’s Creative Act 💀 absolute necessities. What else am i missing?
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12mo ago
jason_swet
Oh and signup to my newsletter at www.TheToolbox.art and I’ll send you 5 days of emails 📩 chock full of my favorite art director tools and resources. PS. I forgot to include a few items: - thick rimmed glasses - a beanie - and Rick Rubin’s Creative Act 💀 absolute necessities. What else am i missing?
I don’t really see LAZY as a negative thing anymore. Embrace it! It reveals your true priorities. 🛒 All these are on my Amazon shop. You know where to find it 👉
87.9K
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4mo ago
jason_swet
I don’t really see LAZY as a negative thing anymore. Embrace it! It reveals your true priorities. 🛒 All these are on my Amazon shop. You know where to find it 👉
Art Direct Your Space like the movies! For me, this mindset pushes me to go for it a bit more. To be a little braver and bolder. Looks better on camera, but also feels more fun in-person. Just send it! But also, you don’t have to spend a ton! There are so many ways to DIY on a budget and get the same cinematic impact. Many trips to @The Home Depot are in the future! (So yes, let’s collab!) 👀
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2mo ago
jason_swet
Art Direct Your Space like the movies! For me, this mindset pushes me to go for it a bit more. To be a little braver and bolder. Looks better on camera, but also feels more fun in-person. Just send it! But also, you don’t have to spend a ton! There are so many ways to DIY on a budget and get the same cinematic impact. Many trips to @The Home Depot are in the future! (So yes, let’s collab!) 👀
Which of these ratings is completely off?? I focus more on art direction but art direction always includes the concept, storytelling and how the message comes to life. Not easy to stay in my lane!! Also I use “ambient ad” very loosely here. Ambient advertising is about making the ads a part of their environment. Using the context of the media. Even using unexpected objects as media. Would love your thoughts!
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4mo ago
jason_swet
Which of these ratings is completely off?? I focus more on art direction but art direction always includes the concept, storytelling and how the message comes to life. Not easy to stay in my lane!! Also I use “ambient ad” very loosely here. Ambient advertising is about making the ads a part of their environment. Using the context of the media. Even using unexpected objects as media. Would love your thoughts!
A symphony of anxiety portrayed beautifully 🤌 // I have to admit I’m a little out of my depths with this one. I don’t speak German or Spanish. I’m not as familiar with Rosalía, and the Easter eggs planted into the sets are endless. But I was CAPTIVATED! This was only released last week, but you can already scroll the interpretations endlessly on Reddit. For me, the most obvious creative principle here is CONTRAST. Not just contrasting color or size. But contrasting subjects. The team created so much tension with the mix of languages, scenes, situations, textures. It’s a masterclass that goes beyond graphic principles into storytelling. What have I missed??
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jason_swet
A symphony of anxiety portrayed beautifully 🤌 // I have to admit I’m a little out of my depths with this one. I don’t speak German or Spanish. I’m not as familiar with Rosalía, and the Easter eggs planted into the sets are endless. But I was CAPTIVATED! This was only released last week, but you can already scroll the interpretations endlessly on Reddit. For me, the most obvious creative principle here is CONTRAST. Not just contrasting color or size. But contrasting subjects. The team created so much tension with the mix of languages, scenes, situations, textures. It’s a masterclass that goes beyond graphic principles into storytelling. What have I missed??
The best art direction doesn’t just look good. It makes the idea impossible to forget. This is just my “prologue” on The Language of Art Direction: Why art directors should learn to articulate their vision. Hit me with any questions you have about the language of art direction.
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jason_swet
The best art direction doesn’t just look good. It makes the idea impossible to forget. This is just my “prologue” on The Language of Art Direction: Why art directors should learn to articulate their vision. Hit me with any questions you have about the language of art direction.
Media Intelligence in Adobe Premiere Pro is a dream feature for art directing your videos. It allows you to search through your footage using natural language: color, tone, lighting, camera angles, specific objects, etc. Thanks @adobevideo for helping me push my visual concepts using the language of art direction—instead of wasting hours searching through footage. Download the latest version of Premiere Pro today and let me know what you think! #AdobePartner
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jason_swet
Media Intelligence in Adobe Premiere Pro is a dream feature for art directing your videos. It allows you to search through your footage using natural language: color, tone, lighting, camera angles, specific objects, etc. Thanks @adobevideo for helping me push my visual concepts using the language of art direction—instead of wasting hours searching through footage. Download the latest version of Premiere Pro today and let me know what you think! #AdobePartner
Brands could do a lot more interesting things like this from @Oatly x @Nikolas Bentel, if they consider these 2 tips from @Dan Salkey: 1. Treat creators as creatives NOT influencers 2. Treat influencer budgets as creative/production budgets NOT media spend What are your thoughts on this??
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jason_swet
Brands could do a lot more interesting things like this from @Oatly x @Nikolas Bentel, if they consider these 2 tips from @Dan Salkey: 1. Treat creators as creatives NOT influencers 2. Treat influencer budgets as creative/production budgets NOT media spend What are your thoughts on this??
What’s the difference between an art director and designer? Maybe you’re both. Maybe your boss calls you one thing but you’re actually more like the other. Bracing myself for the comments because anytime you try to have a conversation around titles and roles, people can feel their territory being threatened. I come in peace! This is just my experience from working for big agencies and brands. Hope it’s helpful 🤘
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jason_swet
What’s the difference between an art director and designer? Maybe you’re both. Maybe your boss calls you one thing but you’re actually more like the other. Bracing myself for the comments because anytime you try to have a conversation around titles and roles, people can feel their territory being threatened. I come in peace! This is just my experience from working for big agencies and brands. Hope it’s helpful 🤘
One of the simplest but most meaningful challenges you could do on your next trip or photo-walk. I wouldn’t remember any of this if I hadn’t written a few words down… Hope this adds a little meaning and inspiration to your next adventure.
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jason_swet
One of the simplest but most meaningful challenges you could do on your next trip or photo-walk. I wouldn’t remember any of this if I hadn’t written a few words down… Hope this adds a little meaning and inspiration to your next adventure.

jason_swet (@jason_swet) TikTok Stats & Analytics

jason_swet (@jason_swet) has 58.4K TikTok followers with a 1.97% engagement rate over the past 12 months. Across 91 videos, jason_swet received 339K total likes and 17.4M views, averaging 3.73K likes per video. This page tracks jason_swet's performance metrics, top content, and engagement trends — updated daily.

jason_swet (@jason_swet) TikTok Analytics FAQ

How many TikTok followers does jason_swet have?+
jason_swet (@jason_swet) has 58.4K TikTok followers as of February 2026.
What is jason_swet's TikTok engagement rate?+
jason_swet's TikTok engagement rate is 1.97% over the last 12 months, based on 91 videos.
How many likes does jason_swet get on TikTok?+
jason_swet received 339K total likes across 91 videos in the last year, averaging 3.73K likes per video.
How many TikTok views does jason_swet get?+
jason_swet's TikTok content generated 17.4M total views over the last 12 months.