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Similar Accounts:
followers
2.97M
impressions
9.55M
likes
375K
comments
14.8K
posts
182
engagement
3.94%
emv
$303K
Average per post
52.5K

Key Metrics

Distributions

Top Content

It’s your Fur Bébé’s world, we’re just living in it.
1.22M
104K
1.63K
1mo ago
theouai
It’s your Fur Bébé’s world, we’re just living in it.
Pardon our French 💋
478K
19.1K
25
5mo ago
theouai
Pardon our French 💋
When you realize you’ve never had an original experience. Tell us which one you are.
429K
17.2K
90
1mo ago
theouai
When you realize you’ve never had an original experience. Tell us which one you are.
Your favorite comfort holiday rom com and a Black Friday sale. Happy Thanksgiving from OUAI.
322K
12.9K
27
4mo ago
theouai
Your favorite comfort holiday rom com and a Black Friday sale. Happy Thanksgiving from OUAI.
Melrose Place vices based on your zodiac sign.
306K
12.2K
155
1mo ago
theouai
Melrose Place vices based on your zodiac sign.
New year, time for a Detox (to-go).
209K
3.17K
121
2mo ago
theouai
New year, time for a Detox (to-go).
Stock all the OUAI up on all of your faves 👉  Our Friends & Family Sale is live. Shop now on theOUAI.com for 20% sitewide 💳 <#regram @intothegloss>
207K
8.27K
53
10mo ago
theouai
Stock all the OUAI up on all of your faves 👉  Our Friends & Family Sale is live. Shop now on theOUAI.com for 20% sitewide 💳 <#regram @intothegloss>
GIVEAWAY TIME. [CLOSED 👋] We’re giving away one very special OUAI-cation mailer because ‘tis the season for room service with OUAI. Just like this post and comment with your dream destination. And make sure you’re following us, obvi. 🌊🪩🏝️
139K
5.57K
3.7K
3mo ago
theouai
GIVEAWAY TIME. [CLOSED 👋] We’re giving away one very special OUAI-cation mailer because ‘tis the season for room service with OUAI. Just like this post and comment with your dream destination. And make sure you’re following us, obvi. 🌊🪩🏝️
We’ve been busy.
118K
1.96K
33
6mo ago
theouai
We’ve been busy.
Say “I do” to OUAI Thicker Hair. OUAI would like to celebrate the union of Thickening Spray & Your Strands. Available on @theouai dotcom and @sephora 5.6. Thicker, fuller-looking hair to follow 🕊️
110K
2.27K
136
11mo ago
theouai
Say “I do” to OUAI Thicker Hair. OUAI would like to celebrate the union of Thickening Spray & Your Strands. Available on @theouai dotcom and @sephora 5.6. Thicker, fuller-looking hair to follow 🕊️
Don’t show this to your dog 💆‍♀️
107K
4.39K
108
6mo ago
theouai
Don’t show this to your dog 💆‍♀️
Mais OUAI! We’ve landed in even more @sephorafrance locations, so this week we’re taking Paris and celebrating IRL with free product drops around the city on Thursday and a cafe takeover on Friday & Saturday. Tune into our Stories daily for the details 🇫🇷
99.4K
3.98K
86
5mo ago
theouai
Mais OUAI! We’ve landed in even more @sephorafrance locations, so this week we’re taking Paris and celebrating IRL with free product drops around the city on Thursday and a cafe takeover on Friday & Saturday. Tune into our Stories daily for the details 🇫🇷
OUAI to put in the effort. Keep them coming. 🗣️
94.1K
928
45
7mo ago
theouai
OUAI to put in the effort. Keep them coming. 🗣️
On our OUAI to @ultabeauty with all the products you know & love, now just in TSA-friendly sizes ✈️
91.4K
3.66K
109
11mo ago
theouai
On our OUAI to @ultabeauty with all the products you know & love, now just in TSA-friendly sizes ✈️
We think you meant “What is OUAI’s Leave In Conditioner?”
89K
3.04K
105
1mo ago
theouai
We think you meant “What is OUAI’s Leave In Conditioner?”
WHY BE REGULAR WHEN YOU CAN BE SUPER 💨 The Super Dry Shampoo you know & love is back & more super than ever before. It has the same powerful spray that’s: ✨ SUPER ABSORBENT ✨ SUPER INVISIBLE ✨ SUPER FRESH Now available in two long-lasting scents: 🌹Melrose Place — rosy, soft and velvety-rich 🌿NEW Cape Town — clean, fresh and spa-like Available now on @theouai and @sephora dot com.
88K
1.42K
112
10mo ago
theouai
WHY BE REGULAR WHEN YOU CAN BE SUPER 💨 The Super Dry Shampoo you know & love is back & more super than ever before. It has the same powerful spray that’s: ✨ SUPER ABSORBENT ✨ SUPER INVISIBLE ✨ SUPER FRESH Now available in two long-lasting scents: 🌹Melrose Place — rosy, soft and velvety-rich 🌿NEW Cape Town — clean, fresh and spa-like Available now on @theouai and @sephora dot com.
It’s actually apple cider vinegar and it smells great 🌹
87.1K
977
18
5mo ago
theouai
It’s actually apple cider vinegar and it smells great 🌹
We can help you with that, BRB. 📸: @tali.grosman
84K
719
42
2w ago
theouai
We can help you with that, BRB. 📸: @tali.grosman
If you could bring back any OUAI product from the past, what would it be?
81.4K
922
191
11mo ago
theouai
If you could bring back any OUAI product from the past, what would it be?
She’s a MOTHER 👏 Super Dry Shampoo Travel is now available on theOUAI.com
80.3K
3.21K
90
9mo ago
theouai
She’s a MOTHER 👏 Super Dry Shampoo Travel is now available on theOUAI.com

OUAI (@theouai) Instagram Stats & Analytics

OUAI (@theouai) has 2.97M Instagram followers with a 3.94% engagement rate over the past 12 months. Across 182 posts, OUAI received 375K total likes and 4.40M impressions, averaging 2.06K likes per post. This page tracks OUAI's performance metrics, top content, and engagement trends — updated daily.

OUAI (@theouai) Instagram Analytics FAQ

How many Instagram followers does OUAI have?+
OUAI (@theouai) has 2.97M Instagram followers as of April 2026.
What is OUAI's Instagram engagement rate?+
OUAI's Instagram engagement rate is 3.94% over the last 12 months, based on 182 posts.
How many likes does OUAI get on Instagram?+
OUAI received 375K total likes across 182 posts in the last 12 months, averaging 2.06K likes per post.
How many Instagram impressions does OUAI get?+
OUAI's Instagram content generated 4.40M total impressions over the last 12 months.