instagram analytics
Last Year02/26/25 - 02/26/26
Comparable Performance:
followers
267K
impressions
33.7M
likes
146K
comments
9.77K
posts
186
engagement
0.460%
emv
$724K
Avg. per post
182K

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Distributions

Top Content

Back to school + back to routine = total chaos 😅 So I’m lettingWoolworths Online take care of the dinner shop while I get the kids sorted. Using the Woolworths app, I can plan meals, build my list and get everything delivered in 2 hours with Delivery Now - a true lifesaver. Shop smarter, not harder. #ad #WoolworthsOnline #DinnerMadeEasy #BackToRoutine #SchoolLunchbox
9M
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1mo ago
schoollunchbox
Back to school + back to routine = total chaos 😅 So I’m lettingWoolworths Online take care of the dinner shop while I get the kids sorted. Using the Woolworths app, I can plan meals, build my list and get everything delivered in 2 hours with Delivery Now - a true lifesaver. Shop smarter, not harder. #ad #WoolworthsOnline #DinnerMadeEasy #BackToRoutine #SchoolLunchbox
I love Porchetta, but I don’t have the time to make a full pork roast at home. BRAINWAVE! Check out my Porchetta-inspired @riverviewfarms_aus roast pork and creamy mash for a meal that Tastes Like Success. Just grab your Hot Pork Roast from the hotbox section at @colessupermarkets . Ingredients for the mash: 1/4 cup olive oil 2 tablespoons fennel seeds 1 teaspoon minced garlic 1/4 cup whole sage leaves 50 grams butter In a small frying pan, fry off all the ingredients, excluding butter. Once sage leaves become crispy, add the butter and once melted, take off the heat. #RiverviewFarmsHotPorkRoast #BetterByACountryMile #RiverviewFarms #ad #georgegeorgievski roastpork porchettainspired TastesLikeSuccess
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3mo ago
schoollunchbox
I love Porchetta, but I don’t have the time to make a full pork roast at home. BRAINWAVE! Check out my Porchetta-inspired @riverviewfarms_aus roast pork and creamy mash for a meal that Tastes Like Success. Just grab your Hot Pork Roast from the hotbox section at @colessupermarkets . Ingredients for the mash: 1/4 cup olive oil 2 tablespoons fennel seeds 1 teaspoon minced garlic 1/4 cup whole sage leaves 50 grams butter In a small frying pan, fry off all the ingredients, excluding butter. Once sage leaves become crispy, add the butter and once melted, take off the heat. #RiverviewFarmsHotPorkRoast #BetterByACountryMile #RiverviewFarms #ad #georgegeorgievski roastpork porchettainspired TastesLikeSuccess
20 Minute Roast Pork & Veggies Challenge! Plus Pork Dumpling sandwiches for school lunches with the leftovers. The time saved not having to roast a pork at home, priceless. I air fried some veggies plus the Riverview Farms Roast Pork with crackling to create a delicious Roast Pork Dinner and with the leftovers I made Roast Pork dumpling sandwiches. You can pick up your Riverview Farms Roast Pork at the Coles Deli hotbox section. This roast pork is enough for 6 peeps with a little leftover for school lunches the next day. #RiverviewFarmsHotPorkRoast #BetterByACountryMile #RiverviewFarms #ad #georgegeorgievski #roastporkbuddhabowl #buddhabowl
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708
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6mo ago
schoollunchbox
20 Minute Roast Pork & Veggies Challenge! Plus Pork Dumpling sandwiches for school lunches with the leftovers. The time saved not having to roast a pork at home, priceless. I air fried some veggies plus the Riverview Farms Roast Pork with crackling to create a delicious Roast Pork Dinner and with the leftovers I made Roast Pork dumpling sandwiches. You can pick up your Riverview Farms Roast Pork at the Coles Deli hotbox section. This roast pork is enough for 6 peeps with a little leftover for school lunches the next day. #RiverviewFarmsHotPorkRoast #BetterByACountryMile #RiverviewFarms #ad #georgegeorgievski #roastporkbuddhabowl #buddhabowl
Hello convenience and good bye scrubbing the oven after cooking a roast pork. I used 5 simple ingredients plus the Riverview Farms Roast Pork with crackling to create a Ramen to remember! You can pick up your Riverview Farms Roast Pork at the Coles Deli hotbox section. This roast pork makes 6 Ramen bowls with a little leftover for sandwiches for school lunches the next day. #RiverviewFarmsHotPorkRoast #BetterByACountryMile #RiverviewFarms #ad #georgegeorgievski #roastporkramen #ramen #ad
1.98M
402
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6mo ago
schoollunchbox
Hello convenience and good bye scrubbing the oven after cooking a roast pork. I used 5 simple ingredients plus the Riverview Farms Roast Pork with crackling to create a Ramen to remember! You can pick up your Riverview Farms Roast Pork at the Coles Deli hotbox section. This roast pork makes 6 Ramen bowls with a little leftover for sandwiches for school lunches the next day. #RiverviewFarmsHotPorkRoast #BetterByACountryMile #RiverviewFarms #ad #georgegeorgievski #roastporkramen #ramen #ad
The time saved not having to roast a pork at home, priceless. I used fresh healthy ingredients plus the @riverviewfarms_aus Roast Pork with crackling to create a European Buddha Bowl! You can pick up your Riverview Farms Roast Pork at the Coles Deli hotbox section. This roast pork makes 6 Buddha bowls with a little leftover for school lunches the next day. #RiverviewFarmsHotPorkRoast #BetterByACountryMile #RiverviewFarms #ad #georgegeorgievski #roastporkbuddhabowl #buddhabowl
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318
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6mo ago
schoollunchbox
The time saved not having to roast a pork at home, priceless. I used fresh healthy ingredients plus the @riverviewfarms_aus Roast Pork with crackling to create a European Buddha Bowl! You can pick up your Riverview Farms Roast Pork at the Coles Deli hotbox section. This roast pork makes 6 Buddha bowls with a little leftover for school lunches the next day. #RiverviewFarmsHotPorkRoast #BetterByACountryMile #RiverviewFarms #ad #georgegeorgievski #roastporkbuddhabowl #buddhabowl
I’ve finally figured out how to make tacos into next level food for my family! Introducing, my hard taco shell made from 2 @australianeggs For the taco shells, just crack open two eggs into a mixing bowl and add a pinch of salt, pinch of smoked paprika and a pinch of cumin. Give it a light whisk and pour straight into a little frying pan. Lightly cook both sides and make sure your oven is turned on. Place the egg, which now looks like a soft tortilla, over two of the metal grills and let the rest hang over. Turn on either grill or oven to 180 till the shells are formed. To dress it up make sure you add some extra Aussie Eggs on top! Enjoy. #australianeggs #eggtacoshell #taco #ad
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5mo ago
schoollunchbox
I’ve finally figured out how to make tacos into next level food for my family! Introducing, my hard taco shell made from 2 @australianeggs For the taco shells, just crack open two eggs into a mixing bowl and add a pinch of salt, pinch of smoked paprika and a pinch of cumin. Give it a light whisk and pour straight into a little frying pan. Lightly cook both sides and make sure your oven is turned on. Place the egg, which now looks like a soft tortilla, over two of the metal grills and let the rest hang over. Turn on either grill or oven to 180 till the shells are formed. To dress it up make sure you add some extra Aussie Eggs on top! Enjoy. #australianeggs #eggtacoshell #taco #ad
Family is everything to me, and some of my most memorable moments were growing up watching my mum carry on our family traditions. Just like the dyeing of the eggs, we would have a challenge of cracking them against one another, and those whose egg didn’t crack won. On the upside, whether you crack it or not, you still get to eat it 😂 This recipe is special to me, and I loved every minute of making it. It’s my mum’s Easter Bread recipe, I hope you enjoy it too! Ingredients: 1kg plain flour 2 eggs 1 egg yolk 125g melted butter 150g sugar 1tsp vanilla extract 500ml warm milk 7g of instant dried yeast 1tbsp sugar (for mixture) Zest of one orange Method: 1. Activate the yeast: In a bowl, mix warm milk, yeast, and 1tbsp of sugar. Let it sit for 10-15 minutes until it becomes foamy. 2. Prepare the dough: In a large bowl, whisk eggs, melted butter, vanilla, lemon/orange zest, salt, and the remaining sugar. Add the activated yeast mixture. 3. Knead: Gradually add flour and knead for about 10-15 minutes until the dough is soft and elastic. You may need slightly more or less flour. 4. Let it rise: Cover the dough and let it rise in a warm place for about 1.5-2 hours, or until doubled in size. 5. Shape the bread: Divide the dough into three equal parts and braid them. Place the braided loaf on a baking sheet lined with parchment paper. 6. Second rise: Cover and let it rise for another 30-45 minutes. 7. Brush and bake: Preheat the oven to 180°C (350°F). Brush the bread with a beaten egg yolk and sprinkle sesame seeds or sugar on top. 8. Bake: Bake for 30-40 minutes, or until golden brown and a toothpick inserted in the centre comes out clean. 9. Cool & serve: Let the bread cool before slicing. Enjoy with butter, jam, or just as it is! #AD #AustralianEggs #Eggs #Easter @australianeggs #georgegeorgievski
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1.29K
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10mo ago
schoollunchbox
Family is everything to me, and some of my most memorable moments were growing up watching my mum carry on our family traditions. Just like the dyeing of the eggs, we would have a challenge of cracking them against one another, and those whose egg didn’t crack won. On the upside, whether you crack it or not, you still get to eat it 😂 This recipe is special to me, and I loved every minute of making it. It’s my mum’s Easter Bread recipe, I hope you enjoy it too! Ingredients: 1kg plain flour 2 eggs 1 egg yolk 125g melted butter 150g sugar 1tsp vanilla extract 500ml warm milk 7g of instant dried yeast 1tbsp sugar (for mixture) Zest of one orange Method: 1. Activate the yeast: In a bowl, mix warm milk, yeast, and 1tbsp of sugar. Let it sit for 10-15 minutes until it becomes foamy. 2. Prepare the dough: In a large bowl, whisk eggs, melted butter, vanilla, lemon/orange zest, salt, and the remaining sugar. Add the activated yeast mixture. 3. Knead: Gradually add flour and knead for about 10-15 minutes until the dough is soft and elastic. You may need slightly more or less flour. 4. Let it rise: Cover the dough and let it rise in a warm place for about 1.5-2 hours, or until doubled in size. 5. Shape the bread: Divide the dough into three equal parts and braid them. Place the braided loaf on a baking sheet lined with parchment paper. 6. Second rise: Cover and let it rise for another 30-45 minutes. 7. Brush and bake: Preheat the oven to 180°C (350°F). Brush the bread with a beaten egg yolk and sprinkle sesame seeds or sugar on top. 8. Bake: Bake for 30-40 minutes, or until golden brown and a toothpick inserted in the centre comes out clean. 9. Cool & serve: Let the bread cool before slicing. Enjoy with butter, jam, or just as it is! #AD #AustralianEggs #Eggs #Easter @australianeggs #georgegeorgievski
Kentucky Air Fried Chicken 11 secret herbs and spices 1 tsp Salt 1 tsp Black Pepper 2 tsp White Pepper 1 tsp Celery Salt 1 tsp Dried Basil 1 tsp Dried Thyme 2 tsp Garlic Powder 1 tsp Dried Oregano 1 tsp Mustard Powder 1 tbsp Paprika 1 tsp Powdered Ginger 1 tbsp Baking Powder You need buttermilk and a cup of plain flour too. #georgegeorgievski #kfc #kentuckyfriedchicken #airfriedchicken #kfchome #airfriedchicken
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11mo ago
schoollunchbox
Kentucky Air Fried Chicken 11 secret herbs and spices 1 tsp Salt 1 tsp Black Pepper 2 tsp White Pepper 1 tsp Celery Salt 1 tsp Dried Basil 1 tsp Dried Thyme 2 tsp Garlic Powder 1 tsp Dried Oregano 1 tsp Mustard Powder 1 tbsp Paprika 1 tsp Powdered Ginger 1 tbsp Baking Powder You need buttermilk and a cup of plain flour too. #georgegeorgievski #kfc #kentuckyfriedchicken #airfriedchicken #kfchome #airfriedchicken
When Kiki asked me for Maccas Nuggets she got my version called McBetter Nuggets! My simple recipe is not only better but healthier too and you’ll never forget to add the sauce! Let’s do this! #georgegeorgievski #funfood #maccas #mcnuggets #mcbetter
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4mo ago
schoollunchbox
When Kiki asked me for Maccas Nuggets she got my version called McBetter Nuggets! My simple recipe is not only better but healthier too and you’ll never forget to add the sauce! Let’s do this! #georgegeorgievski #funfood #maccas #mcnuggets #mcbetter
I am a terrible multi tasker, but my @sunbeam_anz Multi Zone Air Fryer Oven certainly makes up for it in the kitchen. I easily divide in two an over 11 litre capacity Air Fryer and I cook with two different functions at the same time. Oh, and losing bits and pieces is a thing of the past with the Multi Zone Air Fryer Oven, it has a storage compartment also. It’s as though it was designed for me. The key features that I love the most are the removable centre wall, 6 different cooking functions, a bunch of cooking trays and the oven light is a big win, no more opening the door to check the progress. The Garlic Bread sausage rolls, Chicken Wings and peanut butter cake were a breeze to cook. Full recipe in my bio link. #sunbeam #multizoneairfryer #sunbeamairfryer #georgegeorgievski
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5mo ago
schoollunchbox
I am a terrible multi tasker, but my @sunbeam_anz Multi Zone Air Fryer Oven certainly makes up for it in the kitchen. I easily divide in two an over 11 litre capacity Air Fryer and I cook with two different functions at the same time. Oh, and losing bits and pieces is a thing of the past with the Multi Zone Air Fryer Oven, it has a storage compartment also. It’s as though it was designed for me. The key features that I love the most are the removable centre wall, 6 different cooking functions, a bunch of cooking trays and the oven light is a big win, no more opening the door to check the progress. The Garlic Bread sausage rolls, Chicken Wings and peanut butter cake were a breeze to cook. Full recipe in my bio link. #sunbeam #multizoneairfryer #sunbeamairfryer #georgegeorgievski
Today I added 3 fruits, 2 veggies, cheese and crackers, and some party food (being popcorn) to my Sistema 1.48L Bento Box. My crispy dumplings are a great way to use up crusts and dinner leftovers too! Most importantly all the delicious food is kept safe with the easy locking hinged klip. #sistema #georgegeorgievski @sistema_au
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4mo ago
schoollunchbox
Today I added 3 fruits, 2 veggies, cheese and crackers, and some party food (being popcorn) to my Sistema 1.48L Bento Box. My crispy dumplings are a great way to use up crusts and dinner leftovers too! Most importantly all the delicious food is kept safe with the easy locking hinged klip. #sistema #georgegeorgievski @sistema_au
Violet crumble inspired Microwave Honeycomb. All you need is 100 grams sugar, a splash of water and one teaspoon Bi-carb soda. Microwave the sugar till it gets an amber colour and then quickly add the bi-carb soda and mix. Sit back and watch the magic happen. #georgegeorgievski #honeycomb #microwavehoneycomb #easysweet #violetcrumble
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5mo ago
schoollunchbox
Violet crumble inspired Microwave Honeycomb. All you need is 100 grams sugar, a splash of water and one teaspoon Bi-carb soda. Microwave the sugar till it gets an amber colour and then quickly add the bi-carb soda and mix. Sit back and watch the magic happen. #georgegeorgievski #honeycomb #microwavehoneycomb #easysweet #violetcrumble
Did you know that each Aussie Egg has 17 different nutrients and vitamins? Check out my @australianeggs Sunflower, the perfect back to school lunch box addition. You will need: 3 medium size wraps 6 Aussie Eggs 1/4 cup green capsicum diced 1/4 cup red capsicum diced 1 teaspoon salt Cut the wraps into strips about 3cm wide. Oil the muffin tray and lay the strips into the muffin tray, think big sunflower leaves and it doesn’t need to be perfect. Crack an egg into each section over the wrap strips, sprinkle the capsicum around the yolk and season with salt. Oven bake for 15 minutes on 180, or Air Fry on 180 for 10 minutes. #australianeggs #australianeggsunflower#sunflower #ad
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1mo ago
schoollunchbox
Did you know that each Aussie Egg has 17 different nutrients and vitamins? Check out my @australianeggs Sunflower, the perfect back to school lunch box addition. You will need: 3 medium size wraps 6 Aussie Eggs 1/4 cup green capsicum diced 1/4 cup red capsicum diced 1 teaspoon salt Cut the wraps into strips about 3cm wide. Oil the muffin tray and lay the strips into the muffin tray, think big sunflower leaves and it doesn’t need to be perfect. Crack an egg into each section over the wrap strips, sprinkle the capsicum around the yolk and season with salt. Oven bake for 15 minutes on 180, or Air Fry on 180 for 10 minutes. #australianeggs #australianeggsunflower#sunflower #ad
My first ever part time job as a 15 year old was at Red Rooster in Reservoir, over 35 years ago! Today I went back for the classic Rooster Roll, but something wasn’t right. The rooster roll was not what it once was, today I made it the way we used to over 35 years ago! The stories about my mate Peter and I are alleged stories and not an admission of guilt, sorry Red Rooster. #georgegeorgievski #redrooster #roosterroll #memorylane #chickenroll
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schoollunchbox
My first ever part time job as a 15 year old was at Red Rooster in Reservoir, over 35 years ago! Today I went back for the classic Rooster Roll, but something wasn’t right. The rooster roll was not what it once was, today I made it the way we used to over 35 years ago! The stories about my mate Peter and I are alleged stories and not an admission of guilt, sorry Red Rooster. #georgegeorgievski #redrooster #roosterroll #memorylane #chickenroll
Don’t be a Turkey this Christmas, make veggies Christmas worthy with a @sunbeam_anz SteamFry Air Fryer. This recipe is super easy to cook as the SteamFry steams and roasts, I’m never boiling veggies again. #Sunbeam #sunbeamsteamfry #georgegeorgievski
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90
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2mo ago
schoollunchbox
Don’t be a Turkey this Christmas, make veggies Christmas worthy with a @sunbeam_anz SteamFry Air Fryer. This recipe is super easy to cook as the SteamFry steams and roasts, I’m never boiling veggies again. #Sunbeam #sunbeamsteamfry #georgegeorgievski
All 4 members of my family prefer their ice cream differently, the one thing we all agree is on the quality. That’s why we love and enjoy @muchmooreicecream NZ’s finest. Check out how I love to serve up the different ways for my family. The convenience of the Much Moore Awesome Foursome flavours makes it so much easier. Pick up yours at Woollies next time you’re shopping. #muchmooreicecream #georgegeorgievski
216K
391
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5d ago
schoollunchbox
All 4 members of my family prefer their ice cream differently, the one thing we all agree is on the quality. That’s why we love and enjoy @muchmooreicecream NZ’s finest. Check out how I love to serve up the different ways for my family. The convenience of the Much Moore Awesome Foursome flavours makes it so much easier. Pick up yours at Woollies next time you’re shopping. #muchmooreicecream #georgegeorgievski
Thinking outside the circle with this recipe. Check out how I used the @sunbeam_anz Pie Maker to create delicious Upside Down Pineapple cakes. The easy to clean surface is a real winner for me as there’s nothing worse than scrubbing muffin trays. Super quick cooking time makes this recipe super efficient and not having to wait for the oven to pre heat is a bonus. Ingredients: 100 grams butter 1 egg 50 grams brown sugar 100 grams white sugar 1 teaspoon cinnamon 1 teaspoon vanilla extract 150 grams self raising flour 100 grams natural yoghurt 3-4 Pineapple rings Spread 20 g of the butter among the bases of the Pie Maker. Combine the brown sugar and cinnamon in a small bowl, then sprinkle the mixture over the butter and pop a pineapple ring on top so it sits nice and snug. Place the remaining butter and the sugar in the bowl and mix until nice and fluffy. Add the egg, vanilla and three-quarters of the flour and mix again for 30 seconds. Add the yoghurt and the remaining flour and mix for 1 minute. Spoon the cake batter into the Pie Maker and cook for approx 15 minutes. Enjoy! #sunbeam #piemaker #georgegeorgievski #upsidedownpineapplecake #sunbeampiemaker
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3mo ago
schoollunchbox
Thinking outside the circle with this recipe. Check out how I used the @sunbeam_anz Pie Maker to create delicious Upside Down Pineapple cakes. The easy to clean surface is a real winner for me as there’s nothing worse than scrubbing muffin trays. Super quick cooking time makes this recipe super efficient and not having to wait for the oven to pre heat is a bonus. Ingredients: 100 grams butter 1 egg 50 grams brown sugar 100 grams white sugar 1 teaspoon cinnamon 1 teaspoon vanilla extract 150 grams self raising flour 100 grams natural yoghurt 3-4 Pineapple rings Spread 20 g of the butter among the bases of the Pie Maker. Combine the brown sugar and cinnamon in a small bowl, then sprinkle the mixture over the butter and pop a pineapple ring on top so it sits nice and snug. Place the remaining butter and the sugar in the bowl and mix until nice and fluffy. Add the egg, vanilla and three-quarters of the flour and mix again for 30 seconds. Add the yoghurt and the remaining flour and mix for 1 minute. Spoon the cake batter into the Pie Maker and cook for approx 15 minutes. Enjoy! #sunbeam #piemaker #georgegeorgievski #upsidedownpineapplecake #sunbeampiemaker
Check out my Grilled Cheese wrap without the wrap, technically it’s a Cheese, anyway, check out my new @sunbeam_anz Cafe Style Sandwich Press & Grill. Let’s do this! #schoollunchbox #georgegeorgievski #sunbeam #sunbeamsandwichpress
213K
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2mo ago
schoollunchbox
Check out my Grilled Cheese wrap without the wrap, technically it’s a Cheese, anyway, check out my new @sunbeam_anz Cafe Style Sandwich Press & Grill. Let’s do this! #schoollunchbox #georgegeorgievski #sunbeam #sunbeamsandwichpress
Kentucky Air Fried Chicken 11 secret herbs and spices 1 tsp Salt 1 tsp Black Pepper 2 tsp White Pepper 1 tsp Celery Salt 1 tsp Dried Basil 1 tsp Dried Thyme 2 tsp Garlic Powder 1 tsp Dried Oregano 1 tsp Mustard Powder 1 tosp Paprika 1 tsp Powdered Ginger 1 tbsp Baking Powder 1 cup of flour You need buttermilk also, about 600 mills. #georgegeorgievski #kfc #kentuckyfriedchicken #airfriedchicken #kfchome #airfriedchicken #kentuckyairfriedchicken
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150
6mo ago
schoollunchbox
Kentucky Air Fried Chicken 11 secret herbs and spices 1 tsp Salt 1 tsp Black Pepper 2 tsp White Pepper 1 tsp Celery Salt 1 tsp Dried Basil 1 tsp Dried Thyme 2 tsp Garlic Powder 1 tsp Dried Oregano 1 tsp Mustard Powder 1 tosp Paprika 1 tsp Powdered Ginger 1 tbsp Baking Powder 1 cup of flour You need buttermilk also, about 600 mills. #georgegeorgievski #kfc #kentuckyfriedchicken #airfriedchicken #kfchome #airfriedchicken #kentuckyairfriedchicken
Using leftover Mac n Cheese to create frittatas is a win. We are making the most of these holidays to head out to the beach and nature. All we need is our @sistema_au STAX container and the following ingredients: 1 cup Mac n Cheese leftovers 1/4 cup thickened cream 1/4 cup grated tasty cheese Pinch of salt 3 eggs #sistema #leftovers #sistemalunchboxes #georgegeorgievski
199K
264
14
2mo ago
schoollunchbox
Using leftover Mac n Cheese to create frittatas is a win. We are making the most of these holidays to head out to the beach and nature. All we need is our @sistema_au STAX container and the following ingredients: 1 cup Mac n Cheese leftovers 1/4 cup thickened cream 1/4 cup grated tasty cheese Pinch of salt 3 eggs #sistema #leftovers #sistemalunchboxes #georgegeorgievski

George Georgievski (@schoollunchbox) Instagram Stats & Analytics

George Georgievski (@schoollunchbox) has 267K Instagram followers with a 0.46% engagement rate over the past 12 months. Across 186 posts, George Georgievski received 146K total likes and 33.7M impressions, averaging 791 likes per post. This page tracks George Georgievski's performance metrics, top content, and engagement trends — updated daily.

George Georgievski (@schoollunchbox) Instagram Analytics FAQ

How many Instagram followers does George Georgievski have?+
George Georgievski (@schoollunchbox) has 267K Instagram followers as of February 2026.
What is George Georgievski's Instagram engagement rate?+
George Georgievski's Instagram engagement rate is 0.46% over the last 12 months, based on 186 posts.
How many likes does George Georgievski get on Instagram?+
George Georgievski received 146K total likes across 186 posts in the last year, averaging 791 likes per post.
How many Instagram impressions does George Georgievski get?+
George Georgievski's Instagram content generated 33.7M total impressions over the last 12 months.