instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
5.94M
impressions
101M
likes
4.11M
comments
26.2K
posts
275
engagement
4.70%
emv
$3.08M
Avg. per post
577K

Key Metrics

Distributions

Top Content

Ray-Ban and Scuderia Ferrari HP, united in vision. Aura by @lewishamilton and @charles_leclerc.
22.3M
892K
1.68K
7mo ago
rayban
Ray-Ban and Scuderia Ferrari HP, united in vision. Aura by @lewishamilton and @charles_leclerc.
Join @Charles_Leclerc and @LewisHamilton in carrying the legacy of speed and style.
14.2M
566K
857
8mo ago
rayban
Join @Charles_Leclerc and @LewisHamilton in carrying the legacy of speed and style.
My vibe, unmatched. My shades, #RayBanMeta 🕶️
8.19M
328K
2.51K
3mo ago
rayban
My vibe, unmatched. My shades, #RayBanMeta 🕶️
Unmatched energy. Pure class. @lewishamilton and @charles_leclerc in the Abu Dhabi Special Edition shades.
7.07M
283K
487
2mo ago
rayban
Unmatched energy. Pure class. @lewishamilton and @charles_leclerc in the Abu Dhabi Special Edition shades.
@charles_leclerc and @lewishamilton take on Las Vegas with a fresh look.
4.66M
186K
721
3mo ago
rayban
@charles_leclerc and @lewishamilton take on Las Vegas with a fresh look.
Introducing A$AP ROCKY (@AsapRocky) as the first Creative Director for Ray-Ban.

#RayBanStudios
3.79M
152K
1.61K
12mo ago
rayban
Introducing A$AP ROCKY (@AsapRocky) as the first Creative Director for Ray-Ban. #RayBanStudios
Started as a fan, now I’m the face. #RayBanMeta 🕶️
2.18M
87.4K
809
3mo ago
rayban
Started as a fan, now I’m the face. #RayBanMeta 🕶️
Hometown star @charles_leclerc in an authentic Ray-Ban look. Show your support the Mediterranean way with special edition frames.
2.08M
83.1K
112
8mo ago
rayban
Hometown star @charles_leclerc in an authentic Ray-Ban look. Show your support the Mediterranean way with special edition frames.
@realbarbarapalvin presents #RayBanMeta Skyler: AI glasses to listen, capture, share and now translate live.
2.07M
82.9K
307
10mo ago
rayban
@realbarbarapalvin presents #RayBanMeta Skyler: AI glasses to listen, capture, share and now translate live.
Taking on every moment in style wearing the #RayBanMeta Wayfarer with Transitions® lenses. Fresh style, all-day wear.
1.92M
76.8K
327
9mo ago
rayban
Taking on every moment in style wearing the #RayBanMeta Wayfarer with Transitions® lenses. Fresh style, all-day wear.
@Charles_Leclerc delivering the looks. Feel the thrill of speed with this special edition.
1.65M
65.9K
146
7mo ago
rayban
@Charles_Leclerc delivering the looks. Feel the thrill of speed with this special edition.
Designed for the Tifosi. Fuel your passion with @RayBan for @ScuderiaFerrari’s new shades.
1.53M
61.1K
135
9mo ago
rayban
Designed for the Tifosi. Fuel your passion with @RayBan for @ScuderiaFerrari’s new shades.
Racing in Riviera colors. Celebrating @charles_leclerc’s home race in style.
1.49M
120K
214
9mo ago
rayban
Racing in Riviera colors. Celebrating @charles_leclerc’s home race in style.
Back on home turf. @LewisHamilton returns with a new look.
1.33M
137K
371
7mo ago
rayban
Back on home turf. @LewisHamilton returns with a new look.
Unapologetically individual. Unmistakably Jennie.
1.23M
49.4K
1.35K
5mo ago
rayban
Unapologetically individual. Unmistakably Jennie.
Global artist @jennierubyjane graced the photocall as she explored the interactive installations at our very first pop-up in Korea.
1.11M
44.5K
1.6K
5mo ago
rayban
Global artist @jennierubyjane graced the photocall as she explored the interactive installations at our very first pop-up in Korea.
Off the track with @charles_leclerc and @lewishamilton , the passion of the Tifosi, and the thrill of racing at Monza 🇮🇹
1.11M
82.3K
299
5mo ago
rayban
Off the track with @charles_leclerc and @lewishamilton , the passion of the Tifosi, and the thrill of racing at Monza 🇮🇹
Individuality is its own rebellion. 

Set in a dystopian reality, a new film explores the courage it takes to break the mold and reconnect with your true identity. Discover <RAY-BAN.EXE>, a special animation created for our first-ever pop-up in Seongsu, Seoul.
1.07M
5.55K
78
5mo ago
rayban
Individuality is its own rebellion. Set in a dystopian reality, a new film explores the courage it takes to break the mold and reconnect with your true identity. Discover <RAY-BAN.EXE>, a special animation created for our first-ever pop-up in Seongsu, Seoul.
@jennierubyjane wears the Wayfarer Puffer Diamond Edition, featuring an 18k gold logo and diamond-set rivets. A classic style re-imagined with a nod to the world of hip-hop.
993K
39.7K
1.25K
5mo ago
rayban
@jennierubyjane wears the Wayfarer Puffer Diamond Edition, featuring an 18k gold logo and diamond-set rivets. A classic style re-imagined with a nod to the world of hip-hop.
Never miss a beat with open-ear audio. You ain’t seen nothin’ yet.
988K
58.4K
593
3mo ago
rayban
Never miss a beat with open-ear audio. You ain’t seen nothin’ yet.

Ray-Ban (@rayban) Instagram Stats & Analytics

Ray-Ban (@rayban) has 5.94M Instagram followers with a 4.70% engagement rate over the past 12 months. Across 275 posts, Ray-Ban received 4.11M total likes and 10.9M impressions, averaging 23.5K likes per post. This page tracks Ray-Ban's performance metrics, top content, and engagement trends — updated daily.

Ray-Ban (@rayban) Instagram Analytics FAQ

How many Instagram followers does Ray-Ban have?+
Ray-Ban (@rayban) has 5.94M Instagram followers as of February 2026.
What is Ray-Ban's Instagram engagement rate?+
Ray-Ban's Instagram engagement rate is 4.70% over the last 12 months, based on 275 posts.
How many likes does Ray-Ban get on Instagram?+
Ray-Ban received 4.11M total likes across 275 posts in the last year, averaging 23.5K likes per post.
How many Instagram impressions does Ray-Ban get?+
Ray-Ban's Instagram content generated 10.9M total impressions over the last 12 months.