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followers
313K
impressions
31.8M
likes
1.08M
comments
77.4K
posts
174
engagement
3.59%
emv
$1.00M
Average per post
183K

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When it comes to hooks, most people just think visually… But music can stop the scroll just as hard. And when I need quality music that is made with real human intention, I turn to Musicbed. They’re not your typical stock music library. They’re a music licensing agency. Every artist is hand curated by their in-house Musicbed team. Try @musicbed free for 14 days. Comment HOOK and I’ll send you the link.
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8mo ago
jason_swet
When it comes to hooks, most people just think visually… But music can stop the scroll just as hard. And when I need quality music that is made with real human intention, I turn to Musicbed. They’re not your typical stock music library. They’re a music licensing agency. Every artist is hand curated by their in-house Musicbed team. Try @musicbed free for 14 days. Comment HOOK and I’ll send you the link.
What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @adobecreativecloud #adobemax #adobepartner
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jason_swet
What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @adobecreativecloud #adobemax #adobepartner
Tried to stump Photoshop's Improved Select Subject and Remove Background tool, easiest to hardest. That last one was supposed to be the one that broke it. What's the one selection you could never get clean? Download Photoshop today. #AdobePhotoshopPartner @photoshop
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jason_swet
Tried to stump Photoshop's Improved Select Subject and Remove Background tool, easiest to hardest. That last one was supposed to be the one that broke it. What's the one selection you could never get clean? Download Photoshop today. #AdobePhotoshopPartner @photoshop
I’m developing a taxonomy of visuals that connects images through the techniques and ideas behind them. I think we all want to understand the thinking behind the references we collect, and how we can apply those ideas to our own work. How can we give an image more meaning? How can we translate an idea into a visual? None of this is entirely new. The principles and techniques themselves have been taught for decades. There are creatives, designers, and art directors who are masters at it. But so much of that knowledge is instinctual. Visually mapping the mechanisms behind an image’s style and aesthetic, and connecting those techniques to what it communicates, is the part I’m developing. That’s the part that I haven’t seen anyone do in this specific way. And it feels especially valuable now, when we’re inundated with imagery. Understanding why visuals work helps us make deliberate choices, explain our thinking, and direct the work as the tools and possibilities keep changing. This is small piece of the next big chapter of Modern Art Direction, and I’ll be sharing more as it develops. The tool is still in beta with my current bootcamp students. Honestly I’m not sure if it’ll ever be entirely public outside of my programs. That might depend on demand. But I’ll be sharing more and more of the taxonomy and frameworks behind it here and in the newsletter. Comment IRIS and I’ll send you the link to join the waitlist for updates and glimpses into what I’m building.
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4w ago
jason_swet
I’m developing a taxonomy of visuals that connects images through the techniques and ideas behind them. I think we all want to understand the thinking behind the references we collect, and how we can apply those ideas to our own work. How can we give an image more meaning? How can we translate an idea into a visual? None of this is entirely new. The principles and techniques themselves have been taught for decades. There are creatives, designers, and art directors who are masters at it. But so much of that knowledge is instinctual. Visually mapping the mechanisms behind an image’s style and aesthetic, and connecting those techniques to what it communicates, is the part I’m developing. That’s the part that I haven’t seen anyone do in this specific way. And it feels especially valuable now, when we’re inundated with imagery. Understanding why visuals work helps us make deliberate choices, explain our thinking, and direct the work as the tools and possibilities keep changing. This is small piece of the next big chapter of Modern Art Direction, and I’ll be sharing more as it develops. The tool is still in beta with my current bootcamp students. Honestly I’m not sure if it’ll ever be entirely public outside of my programs. That might depend on demand. But I’ll be sharing more and more of the taxonomy and frameworks behind it here and in the newsletter. Comment IRIS and I’ll send you the link to join the waitlist for updates and glimpses into what I’m building.
Your imagery should actually say something. I use @withstills because they are a photo licensing agency that hand picks and curates a roster of award winning photographers that actually say something with their work! Comment STILLS and I’ll DM you a link to sign up for a free Stills account.
1.09M
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9mo ago
jason_swet
Your imagery should actually say something. I use @withstills because they are a photo licensing agency that hand picks and curates a roster of award winning photographers that actually say something with their work! Comment STILLS and I’ll DM you a link to sign up for a free Stills account.
Last weekend to enroll. Last session of the year. First students to get access to Iris™ 👁️ A guest Q&A with the industry’s top ECD from one of the world’s most creative agencies. A private community for personal feedback, networking and mentorship. Spots are filling up fast 💨 Live class starts Oct. 6th. Comment NEXT if you want to join. Am I forgetting anything?? Wow this is gonna be such an insane month. Let me know if you have any questions 👇
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jason_swet
Last weekend to enroll. Last session of the year. First students to get access to Iris™ 👁️ A guest Q&A with the industry’s top ECD from one of the world’s most creative agencies. A private community for personal feedback, networking and mentorship. Spots are filling up fast 💨 Live class starts Oct. 6th. Comment NEXT if you want to join. Am I forgetting anything?? Wow this is gonna be such an insane month. Let me know if you have any questions 👇
Framer just announced AI agents right on the canvas. And you can start building on www.framer.com today. Use my code JASON1 for 30% off an annual Framer Pro Plan. The way I see it, that agent is a new member of your team. Let it do what it does well, the speed, the scale. You keep doing what you do well, the taste and the craft. Your skill should never be about jumping between text boxes. You’re the creative director now. You don’t have to lose the craft. So how are you thinking about this? @Framer #FramerPartner
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jason_swet
Framer just announced AI agents right on the canvas. And you can start building on www.framer.com today. Use my code JASON1 for 30% off an annual Framer Pro Plan. The way I see it, that agent is a new member of your team. Let it do what it does well, the speed, the scale. You keep doing what you do well, the taste and the craft. Your skill should never be about jumping between text boxes. You’re the creative director now. You don’t have to lose the craft. So how are you thinking about this? @Framer #FramerPartner
Combining different subjects into one image can make an idea even more powerful. That’s the power of this technique we can call semantic compounding. In this Land Rover ad, passport stamps form the shape of the Defender, bringing the idea of travel and adventure into the car itself. Remove the stamps and you can see how much of that idea disappears. Ad: Land Rover / RKCR/Y&R
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jason_swet
Combining different subjects into one image can make an idea even more powerful. That’s the power of this technique we can call semantic compounding. In this Land Rover ad, passport stamps form the shape of the Defender, bringing the idea of travel and adventure into the car itself. Remove the stamps and you can see how much of that idea disappears. Ad: Land Rover / RKCR/Y&R
Art directing your own space hits different when the products actually fit the concept. This is a peek at my digital workshop that I’m building with @haworthinc. What do you think my space is missing? #MyHaworth #HaworthAtHome #ad
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jason_swet
Art directing your own space hits different when the products actually fit the concept. This is a peek at my digital workshop that I’m building with @haworthinc. What do you think my space is missing? #MyHaworth #HaworthAtHome #ad
One of the hardest parts of art direction is helping a client see your vision. So the best art directors I know, don’t leave any room for miscommunication. They use @Photoshop and mock up exactly what they have in their heads. That’s how you get the greenlight to make your craziest ideas. #AdobePhotoshopPartner
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jason_swet
One of the hardest parts of art direction is helping a client see your vision. So the best art directors I know, don’t leave any room for miscommunication. They use @Photoshop and mock up exactly what they have in their heads. That’s how you get the greenlight to make your craziest ideas. #AdobePhotoshopPartner
The collective *sigh* heard around America at the end of Coinbase’s Super Bowl karaoke spot was deafening. But that’s not a dig at the creativity of their agency @isleofany, more so highlighting the colossal mountain of a brand perception problem they are tasked with navigating. The category and logo attached to the creative work brings with it a lot of baggage. To me this “film” is a masterful, well-crafted step in the right direction but I wonder if this will help the brand or category as a whole gain positive mainstream reception. What do you think?
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jason_swet
The collective *sigh* heard around America at the end of Coinbase’s Super Bowl karaoke spot was deafening. But that’s not a dig at the creativity of their agency @isleofany, more so highlighting the colossal mountain of a brand perception problem they are tasked with navigating. The category and logo attached to the creative work brings with it a lot of baggage. To me this “film” is a masterful, well-crafted step in the right direction but I wonder if this will help the brand or category as a whole gain positive mainstream reception. What do you think?
How do you become visually fluent? In Episode 3 of my series “The Theory of Taste” we are beginning to turn your taste into an actual skill. Taste will never be the moat or great advantage our tech overlords claim it to be if you can’t speak the language. We use this metaphor of “taste” like its the answer to everything, so I want to push that metaphor as far as possible. Do you understand the ingredients of that visual flavor? Can you work with, collaborate with, or direct the chefs? Taste ≠ visual literacy. It’s a huge part of the process of gaining that fluency. But is it truly your greatest advantage? Let me know what you think.
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jason_swet
How do you become visually fluent? In Episode 3 of my series “The Theory of Taste” we are beginning to turn your taste into an actual skill. Taste will never be the moat or great advantage our tech overlords claim it to be if you can’t speak the language. We use this metaphor of “taste” like its the answer to everything, so I want to push that metaphor as far as possible. Do you understand the ingredients of that visual flavor? Can you work with, collaborate with, or direct the chefs? Taste ≠ visual literacy. It’s a huge part of the process of gaining that fluency. But is it truly your greatest advantage? Let me know what you think.
Follow along as we ask: is TASTE truly the advantage everyone claims it to be? The Theory of Taste: REMASTERED
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jason_swet
Follow along as we ask: is TASTE truly the advantage everyone claims it to be? The Theory of Taste: REMASTERED
Let’s find a visual solution that actually rewards the viewer’s attention… What visual techniques should we explore next? Been seeing this format a lot in the design space (@createwithalena does it best. Hugely inspired by her) Thought I’d play with the format in the art direction world… what do you think?
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Let’s find a visual solution that actually rewards the viewer’s attention… What visual techniques should we explore next? Been seeing this format a lot in the design space (@createwithalena does it best. Hugely inspired by her) Thought I’d play with the format in the art direction world… what do you think?
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing Chart made it all more tangible for me. Does this help simplify it for you?
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jason_swet
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing Chart made it all more tangible for me. Does this help simplify it for you?
The most common question but the hardest to answer, especially with shortform and carousels. Theres no one path. My experience is pretty specific to the brand advertising/marketing industry. It takes a lot of work, and even creatives with decades of experience struggle explaining these concepts. Even mastering them is tough let alone teaching. But that’s why I’m slowly bringing back longform. If you can spring the cash to learn with me live, and in my class, you’ll get there a lot faster, but if not I still got you. I’m trying to put as much out there as possible. I never want the paid programs to feel like I’m gatekeeping. Plus, if my students watch this first, we can actually cover even more and go deeper in class. Anyway, that’s my intention. I’m here if you have any questions. 🔗 Comment ROADMAP and I’ll send you the YouTube link. #artdirector #artdirection #creativedirection #creativedirector
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jason_swet
The most common question but the hardest to answer, especially with shortform and carousels. Theres no one path. My experience is pretty specific to the brand advertising/marketing industry. It takes a lot of work, and even creatives with decades of experience struggle explaining these concepts. Even mastering them is tough let alone teaching. But that’s why I’m slowly bringing back longform. If you can spring the cash to learn with me live, and in my class, you’ll get there a lot faster, but if not I still got you. I’m trying to put as much out there as possible. I never want the paid programs to feel like I’m gatekeeping. Plus, if my students watch this first, we can actually cover even more and go deeper in class. Anyway, that’s my intention. I’m here if you have any questions. 🔗 Comment ROADMAP and I’ll send you the YouTube link. #artdirector #artdirection #creativedirection #creativedirector
In honor of David Hockney, tell me what would be the coolest scene to photograph as a Hockney Joiner?
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jason_swet
In honor of David Hockney, tell me what would be the coolest scene to photograph as a Hockney Joiner?
Three visual techniques to try in your next project. Which one would you use?
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Three visual techniques to try in your next project. Which one would you use?
I went down the rabbit hole of images from @lilbieber’s brand @skylrk… who are his image makers? Short answer - @finn.rushtaylor leading design And those ghost-like gradients? They’re working with @serifa. Fascinating to see how great creatives don’t always start from scratch, they connect collaborators together like conducting a small orchestra. Are you a fan of this aesthetic from the SKYLRK team?
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jason_swet
I went down the rabbit hole of images from @lilbieber’s brand @skylrk… who are his image makers? Short answer - @finn.rushtaylor leading design And those ghost-like gradients? They’re working with @serifa. Fascinating to see how great creatives don’t always start from scratch, they connect collaborators together like conducting a small orchestra. Are you a fan of this aesthetic from the SKYLRK team?
How do you become visually fluent? Let’s talk about it. This is episode 3 of The Theory of Taste, where we push the metaphor of taste as far as possible and explore the big question: is taste really your greatest advantage?
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jason_swet
How do you become visually fluent? Let’s talk about it. This is episode 3 of The Theory of Taste, where we push the metaphor of taste as far as possible and explore the big question: is taste really your greatest advantage?

Jason Murray (@jason_swet) Instagram Stats & Analytics

Jason Murray (@jason_swet) has 313K Instagram followers with a 3.59% engagement rate over the past 12 months. Across 174 posts, Jason Murray received 1.08M total likes and 31.8M impressions, averaging 6.21K likes per post. This page tracks Jason Murray's performance metrics, top content, and engagement trends — updated daily. To benchmark @jason_swet against other accounts, use Socialpruf's Instagram competitor analysis tool.

Jason Murray (@jason_swet) Instagram Analytics FAQ

How many Instagram followers does Jason Murray have?+
Jason Murray (@jason_swet) has 313K Instagram followers as of November 2026.
What is Jason Murray's Instagram engagement rate?+
Jason Murray's Instagram engagement rate is 3.59% over the last 12 months, based on 174 posts.
How many likes does Jason Murray get on Instagram?+
Jason Murray received 1.08M total likes across 174 posts in the last 12 months, averaging 6.21K likes per post.
How many Instagram impressions does Jason Murray get?+
Jason Murray's Instagram content generated 31.8M total impressions over the last 12 months.
Can I compare Jason Murray with other Instagram accounts?+
Yes. Add @jason_swet to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.