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impressions
30.2M
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1.07M
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41.9K
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3.60%
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When it comes to hooks, most people just think visually… But music can stop the scroll just as hard. And when I need quality music that is made with real human intention, I turn to Musicbed. They’re not your typical stock music library. They’re a music licensing agency. Every artist is hand curated by their in-house Musicbed team. Try @musicbed free for 14 days. Comment HOOK and I’ll send you the link.
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6mo ago
jason_swet
When it comes to hooks, most people just think visually… But music can stop the scroll just as hard. And when I need quality music that is made with real human intention, I turn to Musicbed. They’re not your typical stock music library. They’re a music licensing agency. Every artist is hand curated by their in-house Musicbed team. Try @musicbed free for 14 days. Comment HOOK and I’ll send you the link.
What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @adobecreativecloud #adobemax #adobepartner
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jason_swet
What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @adobecreativecloud #adobemax #adobepartner
Hope this helps anyone interested in these careers and trying to understand the nuances. What questions do you have about art direction and creative direction? Pictured is Jessica Walsh and Stefan Sagmeister in the book “The Eye” by Nathan Williams. Absolutely legendary creative directors. #creativedirector #artdirector #adagency #designer
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jason_swet
Hope this helps anyone interested in these careers and trying to understand the nuances. What questions do you have about art direction and creative direction? Pictured is Jessica Walsh and Stefan Sagmeister in the book “The Eye” by Nathan Williams. Absolutely legendary creative directors. #creativedirector #artdirector #adagency #designer
Anyone in the art direction space is going to want to save this. 👀 So excited to be at Adobe MAX this year! Who’s here with me? @AdobeCreativeCloud #AdobeMAX #AdobePartner
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jason_swet
Anyone in the art direction space is going to want to save this. 👀 So excited to be at Adobe MAX this year! Who’s here with me? @AdobeCreativeCloud #AdobeMAX #AdobePartner
Tried to stump Photoshop's Improved Select Subject and Remove Background tool, easiest to hardest. That last one was supposed to be the one that broke it. What's the one selection you could never get clean? Download Photoshop today. #AdobePhotoshopPartner @photoshop
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jason_swet
Tried to stump Photoshop's Improved Select Subject and Remove Background tool, easiest to hardest. That last one was supposed to be the one that broke it. What's the one selection you could never get clean? Download Photoshop today. #AdobePhotoshopPartner @photoshop
Your imagery should actually say something. I use @withstills because they are a photo licensing agency that hand picks and curates a roster of award winning photographers that actually say something with their work! Comment STILLS and I’ll DM you a link to sign up for a free Stills account.
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7mo ago
jason_swet
Your imagery should actually say something. I use @withstills because they are a photo licensing agency that hand picks and curates a roster of award winning photographers that actually say something with their work! Comment STILLS and I’ll DM you a link to sign up for a free Stills account.
I have the answer for you… but it’s 450 pages long and the answer itself is honestly less important than the pursuit. I’ve always found inspiration from watching others, like my cousin @nathanwilliams who wrote this book, The Eye. And I’m inspired by this next generation of creative minds who dont seem to have as many limiting beliefs. Anyone could become a creative director. As an Italian-Sri Lankan Surf Instructor on the South Island of New Zealand once told me, “If someone else is doing it, you can too.” #creativedirector #artdirection #design
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11mo ago
jason_swet
I have the answer for you… but it’s 450 pages long and the answer itself is honestly less important than the pursuit. I’ve always found inspiration from watching others, like my cousin @nathanwilliams who wrote this book, The Eye. And I’m inspired by this next generation of creative minds who dont seem to have as many limiting beliefs. Anyone could become a creative director. As an Italian-Sri Lankan Surf Instructor on the South Island of New Zealand once told me, “If someone else is doing it, you can too.” #creativedirector #artdirection #design
A symphony of anxiety portrayed beautifully 🤌 // I have to admit I’m a little out of my depths with this one. I don’t speak German or Spanish. I’m not as familiar with Rosalía, and the Easter eggs planted into the sets are endless. But I was CAPTIVATED! This was only released last week, but you can already scroll the interpretations endlessly on Reddit. For me, the most obvious creative principle here is CONTRAST. Not just contrasting color or size. But contrasting subjects. The team created so much tension with the mix of languages, scenes, situations, textures. It’s a masterclass that goes beyond graphic principles into storytelling. What have I missed?? #artdirection #rosalia @rosalia.vt #creativedirection
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jason_swet
A symphony of anxiety portrayed beautifully 🤌 // I have to admit I’m a little out of my depths with this one. I don’t speak German or Spanish. I’m not as familiar with Rosalía, and the Easter eggs planted into the sets are endless. But I was CAPTIVATED! This was only released last week, but you can already scroll the interpretations endlessly on Reddit. For me, the most obvious creative principle here is CONTRAST. Not just contrasting color or size. But contrasting subjects. The team created so much tension with the mix of languages, scenes, situations, textures. It’s a masterclass that goes beyond graphic principles into storytelling. What have I missed?? #artdirection #rosalia @rosalia.vt #creativedirection
One of the hardest parts of art direction is helping a client see your vision. So the best art directors I know, don’t leave any room for miscommunication. They use @Photoshop and mock up exactly what they have in their heads. That’s how you get the greenlight to make your craziest ideas. #AdobePhotoshopPartner
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jason_swet
One of the hardest parts of art direction is helping a client see your vision. So the best art directors I know, don’t leave any room for miscommunication. They use @Photoshop and mock up exactly what they have in their heads. That’s how you get the greenlight to make your craziest ideas. #AdobePhotoshopPartner
1/2 This is a speedy run through a lesson I’ve been giving to creatives about hooks in storytelling. Would love your thoughts, questions, or feedback on this 🙏
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jason_swet
1/2 This is a speedy run through a lesson I’ve been giving to creatives about hooks in storytelling. Would love your thoughts, questions, or feedback on this 🙏
The collective *sigh* heard around America at the end of Coinbase’s Super Bowl karaoke spot was deafening. But that’s not a dig at the creativity of their agency @isleofany, more so highlighting the colossal mountain of a brand perception problem they are tasked with navigating. The category and logo attached to the creative work brings with it a lot of baggage. To me this “film” is a masterful, well-crafted step in the right direction but I wonder if this will help the brand or category as a whole gain positive mainstream reception. What do you think?
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jason_swet
The collective *sigh* heard around America at the end of Coinbase’s Super Bowl karaoke spot was deafening. But that’s not a dig at the creativity of their agency @isleofany, more so highlighting the colossal mountain of a brand perception problem they are tasked with navigating. The category and logo attached to the creative work brings with it a lot of baggage. To me this “film” is a masterful, well-crafted step in the right direction but I wonder if this will help the brand or category as a whole gain positive mainstream reception. What do you think?
How do you become visually fluent? In Episode 3 of my series “The Theory of Taste” we are beginning to turn your taste into an actual skill. Taste will never be the moat or great advantage our tech overlords claim it to be if you can’t speak the language. We use this metaphor of “taste” like its the answer to everything, so I want to push that metaphor as far as possible. Do you understand the ingredients of that visual flavor? Can you work with, collaborate with, or direct the chefs? Taste ≠ visual literacy. It’s a huge part of the process of gaining that fluency. But is it truly your greatest advantage? Let me know what you think.
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jason_swet
How do you become visually fluent? In Episode 3 of my series “The Theory of Taste” we are beginning to turn your taste into an actual skill. Taste will never be the moat or great advantage our tech overlords claim it to be if you can’t speak the language. We use this metaphor of “taste” like its the answer to everything, so I want to push that metaphor as far as possible. Do you understand the ingredients of that visual flavor? Can you work with, collaborate with, or direct the chefs? Taste ≠ visual literacy. It’s a huge part of the process of gaining that fluency. But is it truly your greatest advantage? Let me know what you think.
Framer just announced AI agents right on the canvas. And you can start building on www.framer.com today. Use my code JASON1 for 30% off an annual Framer Pro Plan. The way I see it, that agent is a new member of your team. Let it do what it does well, the speed, the scale. You keep doing what you do well, the taste and the craft. Your skill should never be about jumping between text boxes. You’re the creative director now. You don’t have to lose the craft. So how are you thinking about this? @Framer #FramerPartner
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jason_swet
Framer just announced AI agents right on the canvas. And you can start building on www.framer.com today. Use my code JASON1 for 30% off an annual Framer Pro Plan. The way I see it, that agent is a new member of your team. Let it do what it does well, the speed, the scale. You keep doing what you do well, the taste and the craft. Your skill should never be about jumping between text boxes. You’re the creative director now. You don’t have to lose the craft. So how are you thinking about this? @Framer #FramerPartner
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing Chart made it all more tangible for me. Does this help simplify it for you?
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jason_swet
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing Chart made it all more tangible for me. Does this help simplify it for you?
The most common question but the hardest to answer, especially with shortform and carousels. Theres no one path. My experience is pretty specific to the brand advertising/marketing industry. It takes a lot of work, and even creatives with decades of experience struggle explaining these concepts. Even mastering them is tough let alone teaching. But that’s why I’m slowly bringing back longform. If you can spring the cash to learn with me live, and in my class, you’ll get there a lot faster, but if not I still got you. I’m trying to put as much out there as possible. I never want the paid programs to feel like I’m gatekeeping. Plus, if my students watch this first, we can actually cover even more and go deeper in class. Anyway, that’s my intention. I’m here if you have any questions. 🔗 Comment ROADMAP and I’ll send you the YouTube link. #artdirector #artdirection #creativedirection #creativedirector
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jason_swet
The most common question but the hardest to answer, especially with shortform and carousels. Theres no one path. My experience is pretty specific to the brand advertising/marketing industry. It takes a lot of work, and even creatives with decades of experience struggle explaining these concepts. Even mastering them is tough let alone teaching. But that’s why I’m slowly bringing back longform. If you can spring the cash to learn with me live, and in my class, you’ll get there a lot faster, but if not I still got you. I’m trying to put as much out there as possible. I never want the paid programs to feel like I’m gatekeeping. Plus, if my students watch this first, we can actually cover even more and go deeper in class. Anyway, that’s my intention. I’m here if you have any questions. 🔗 Comment ROADMAP and I’ll send you the YouTube link. #artdirector #artdirection #creativedirection #creativedirector
Art directing your own space hits different when the products actually fit the concept. This is a peek at my digital workshop that I’m building with @haworthinc. What do you think my space is missing? #MyHaworth #HaworthAtHome #ad
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jason_swet
Art directing your own space hits different when the products actually fit the concept. This is a peek at my digital workshop that I’m building with @haworthinc. What do you think my space is missing? #MyHaworth #HaworthAtHome #ad
You don’t have to go to school to become an art director. But you will never stop being a student. I partnered with @adobe to share 3 courses from Adobe Digital Academy I wish I had starting out. Comment LEARN and I’ll send you the newsletter with all these links and more. #AdobePartner
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jason_swet
You don’t have to go to school to become an art director. But you will never stop being a student. I partnered with @adobe to share 3 courses from Adobe Digital Academy I wish I had starting out. Comment LEARN and I’ll send you the newsletter with all these links and more. #AdobePartner
The clock is ticking. Join me for the month of July. 4 weeks. 4x 90 min Zoom classes. 4 office hours. Guest speakers. All recorded. Personal feedback. Private community. Jobs channel. Templates, decks, materials. 1 spec campaign project for your portfolio. Spots are limited. And they’re filling up fast. So let’s get you enrolled! Comment NEXT and I’ll send you all the details.
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jason_swet
The clock is ticking. Join me for the month of July. 4 weeks. 4x 90 min Zoom classes. 4 office hours. Guest speakers. All recorded. Personal feedback. Private community. Jobs channel. Templates, decks, materials. 1 spec campaign project for your portfolio. Spots are limited. And they’re filling up fast. So let’s get you enrolled! Comment NEXT and I’ll send you all the details.
How does @gap consistently release gold?? Is it lightning in a bottle over and over again? Let’s talk about this masterclass on taste from @itsyoungmiko & @bethany.vargas @ztato @_invisibledynamics and team.
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jason_swet
How does @gap consistently release gold?? Is it lightning in a bottle over and over again? Let’s talk about this masterclass on taste from @itsyoungmiko & @bethany.vargas @ztato @_invisibledynamics and team.
Is taste the advantage everyone claims it to be? This is episode 1 of my new series on Taste where I’ll stretch the metaphor, discuss the nuances, and outline actions we can take together to develop insatiable taste. Special thanks to @nikarthur for the animations.
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jason_swet
Is taste the advantage everyone claims it to be? This is episode 1 of my new series on Taste where I’ll stretch the metaphor, discuss the nuances, and outline actions we can take together to develop insatiable taste. Special thanks to @nikarthur for the animations.

Jason Murray (@jason_swet) Instagram Stats & Analytics

Jason Murray (@jason_swet) has 242K Instagram followers with a 3.60% engagement rate over the past 12 months. Across 161 posts, Jason Murray received 1.07M total likes and 26.7M impressions, averaging 6.63K likes per post. This page tracks Jason Murray's performance metrics, top content, and engagement trends — updated daily.

Jason Murray (@jason_swet) Instagram Analytics FAQ

How many Instagram followers does Jason Murray have?+
Jason Murray (@jason_swet) has 242K Instagram followers as of September 2026.
What is Jason Murray's Instagram engagement rate?+
Jason Murray's Instagram engagement rate is 3.60% over the last 12 months, based on 161 posts.
How many likes does Jason Murray get on Instagram?+
Jason Murray received 1.07M total likes across 161 posts in the last 12 months, averaging 6.63K likes per post.
How many Instagram impressions does Jason Murray get?+
Jason Murray's Instagram content generated 26.7M total impressions over the last 12 months.