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209K
impressions
19.3M
likes
889K
comments
32.5K
posts
134
engagement
4.88%
emv
$648K
Average per post
144K

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What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @adobecreativecloud #adobemax #adobepartner
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jason_swet
What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @adobecreativecloud #adobemax #adobepartner
Hope this helps anyone interested in these careers and trying to understand the nuances. What questions do you have about art direction and creative direction? Pictured is Jessica Walsh and Stefan Sagmeister in the book “The Eye” by Nathan Williams. Absolutely legendary creative directors. #creativedirector #artdirector #adagency #designer
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jason_swet
Hope this helps anyone interested in these careers and trying to understand the nuances. What questions do you have about art direction and creative direction? Pictured is Jessica Walsh and Stefan Sagmeister in the book “The Eye” by Nathan Williams. Absolutely legendary creative directors. #creativedirector #artdirector #adagency #designer
Anyone in the art direction space is going to want to save this. 👀 So excited to be at Adobe MAX this year! Who’s here with me? @AdobeCreativeCloud #AdobeMAX #AdobePartner
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jason_swet
Anyone in the art direction space is going to want to save this. 👀 So excited to be at Adobe MAX this year! Who’s here with me? @AdobeCreativeCloud #AdobeMAX #AdobePartner
When it comes to hooks, most people just think visually… But music can stop the scroll just as hard. And when I need quality music that is made with real human intention, I turn to Musicbed. They’re not your typical stock music library. They’re a music licensing agency. Every artist is hand curated by their in-house Musicbed team. Try @musicbed free for 14 days. Comment HOOK and I’ll send you the link.
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jason_swet
When it comes to hooks, most people just think visually… But music can stop the scroll just as hard. And when I need quality music that is made with real human intention, I turn to Musicbed. They’re not your typical stock music library. They’re a music licensing agency. Every artist is hand curated by their in-house Musicbed team. Try @musicbed free for 14 days. Comment HOOK and I’ll send you the link.
I have the answer for you… but it’s 450 pages long and the answer itself is honestly less important than the pursuit. I’ve always found inspiration from watching others, like my cousin @nathanwilliams who wrote this book, The Eye. And I’m inspired by this next generation of creative minds who dont seem to have as many limiting beliefs. Anyone could become a creative director. As an Italian-Sri Lankan Surf Instructor on the South Island of New Zealand once told me, “If someone else is doing it, you can too.” #creativedirector #artdirection #design
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jason_swet
I have the answer for you… but it’s 450 pages long and the answer itself is honestly less important than the pursuit. I’ve always found inspiration from watching others, like my cousin @nathanwilliams who wrote this book, The Eye. And I’m inspired by this next generation of creative minds who dont seem to have as many limiting beliefs. Anyone could become a creative director. As an Italian-Sri Lankan Surf Instructor on the South Island of New Zealand once told me, “If someone else is doing it, you can too.” #creativedirector #artdirection #design
Your imagery should actually say something. I use @withstills because they are a photo licensing agency that hand picks and curates a roster of award winning photographers that actually say something with their work! Comment STILLS and I’ll DM you a link to sign up for a free Stills account.
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jason_swet
Your imagery should actually say something. I use @withstills because they are a photo licensing agency that hand picks and curates a roster of award winning photographers that actually say something with their work! Comment STILLS and I’ll DM you a link to sign up for a free Stills account.
A symphony of anxiety portrayed beautifully 🤌 // I have to admit I’m a little out of my depths with this one. I don’t speak German or Spanish. I’m not as familiar with Rosalía, and the Easter eggs planted into the sets are endless. But I was CAPTIVATED! This was only released last week, but you can already scroll the interpretations endlessly on Reddit. For me, the most obvious creative principle here is CONTRAST. Not just contrasting color or size. But contrasting subjects. The team created so much tension with the mix of languages, scenes, situations, textures. It’s a masterclass that goes beyond graphic principles into storytelling. What have I missed?? #artdirection #rosalia @rosalia.vt #creativedirection
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jason_swet
A symphony of anxiety portrayed beautifully 🤌 // I have to admit I’m a little out of my depths with this one. I don’t speak German or Spanish. I’m not as familiar with Rosalía, and the Easter eggs planted into the sets are endless. But I was CAPTIVATED! This was only released last week, but you can already scroll the interpretations endlessly on Reddit. For me, the most obvious creative principle here is CONTRAST. Not just contrasting color or size. But contrasting subjects. The team created so much tension with the mix of languages, scenes, situations, textures. It’s a masterclass that goes beyond graphic principles into storytelling. What have I missed?? #artdirection #rosalia @rosalia.vt #creativedirection
1/2 This is a speedy run through a lesson I’ve been giving to creatives about hooks in storytelling. Would love your thoughts, questions, or feedback on this 🙏
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jason_swet
1/2 This is a speedy run through a lesson I’ve been giving to creatives about hooks in storytelling. Would love your thoughts, questions, or feedback on this 🙏
The collective *sigh* heard around America at the end of Coinbase’s Super Bowl karaoke spot was deafening. But that’s not a dig at the creativity of their agency @isleofany, more so highlighting the colossal mountain of a brand perception problem they are tasked with navigating. The category and logo attached to the creative work brings with it a lot of baggage. To me this “film” is a masterful, well-crafted step in the right direction but I wonder if this will help the brand or category as a whole gain positive mainstream reception. What do you think?
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jason_swet
The collective *sigh* heard around America at the end of Coinbase’s Super Bowl karaoke spot was deafening. But that’s not a dig at the creativity of their agency @isleofany, more so highlighting the colossal mountain of a brand perception problem they are tasked with navigating. The category and logo attached to the creative work brings with it a lot of baggage. To me this “film” is a masterful, well-crafted step in the right direction but I wonder if this will help the brand or category as a whole gain positive mainstream reception. What do you think?
The most common question but the hardest to answer, especially with shortform and carousels. Theres no one path. My experience is pretty specific to the brand advertising/marketing industry. It takes a lot of work, and even creatives with decades of experience struggle explaining these concepts. Even mastering them is tough let alone teaching. But that’s why I’m slowly bringing back longform. If you can spring the cash to learn with me live, and in my class, you’ll get there a lot faster, but if not I still got you. I’m trying to put as much out there as possible. I never want the paid programs to feel like I’m gatekeeping. Plus, if my students watch this first, we can actually cover even more and go deeper in class. Anyway, that’s my intention. I’m here if you have any questions. 🔗 Comment ROADMAP and I’ll send you the YouTube link. #artdirector #artdirection #creativedirection #creativedirector
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jason_swet
The most common question but the hardest to answer, especially with shortform and carousels. Theres no one path. My experience is pretty specific to the brand advertising/marketing industry. It takes a lot of work, and even creatives with decades of experience struggle explaining these concepts. Even mastering them is tough let alone teaching. But that’s why I’m slowly bringing back longform. If you can spring the cash to learn with me live, and in my class, you’ll get there a lot faster, but if not I still got you. I’m trying to put as much out there as possible. I never want the paid programs to feel like I’m gatekeeping. Plus, if my students watch this first, we can actually cover even more and go deeper in class. Anyway, that’s my intention. I’m here if you have any questions. 🔗 Comment ROADMAP and I’ll send you the YouTube link. #artdirector #artdirection #creativedirection #creativedirector
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing Chart made it all more tangible for me. Does this help simplify it for you?
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jason_swet
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing Chart made it all more tangible for me. Does this help simplify it for you?
I might regret this, but here’s a few of the differences between an art director and creative director in the brand marketing and advertising world (emphasis on a FEW) Hope this helps any young creative persons who had no idea these jobs existed …like little j from rural Canada who never dreamed of turning his imagination into an actual career like this
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jason_swet
I might regret this, but here’s a few of the differences between an art director and creative director in the brand marketing and advertising world (emphasis on a FEW) Hope this helps any young creative persons who had no idea these jobs existed …like little j from rural Canada who never dreamed of turning his imagination into an actual career like this
How does @gap consistently release gold?? Is it lightning in a bottle over and over again? Let’s talk about this masterclass on taste from @itsyoungmiko & @bethany.vargas @ztato @_invisibledynamics and team.
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jason_swet
How does @gap consistently release gold?? Is it lightning in a bottle over and over again? Let’s talk about this masterclass on taste from @itsyoungmiko & @bethany.vargas @ztato @_invisibledynamics and team.
How do you become visually fluent? In Episode 3 of my series “The Theory of Taste” we are beginning to turn your taste into an actual skill. Taste will never be the moat or great advantage our tech overlords claim it to be if you can’t speak the language. We use this metaphor of “taste” like its the answer to everything, so I want to push that metaphor as far as possible. Do you understand the ingredients of that visual flavor? Can you work with, collaborate with, or direct the chefs? Taste ≠ visual literacy. It’s a huge part of the process of gaining that fluency. But is it truly your greatest advantage? Let me know what you think.
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jason_swet
How do you become visually fluent? In Episode 3 of my series “The Theory of Taste” we are beginning to turn your taste into an actual skill. Taste will never be the moat or great advantage our tech overlords claim it to be if you can’t speak the language. We use this metaphor of “taste” like its the answer to everything, so I want to push that metaphor as far as possible. Do you understand the ingredients of that visual flavor? Can you work with, collaborate with, or direct the chefs? Taste ≠ visual literacy. It’s a huge part of the process of gaining that fluency. But is it truly your greatest advantage? Let me know what you think.
Polished execution won’t impress anyone in 2026. People want to see the effort poured into a messy process.  I wrote all about it in @air.hq’s 2026 Trend Report. Comment “2026” and I’ll DM you the link. #AirPartner
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jason_swet
Polished execution won’t impress anyone in 2026. People want to see the effort poured into a messy process.  I wrote all about it in @air.hq’s 2026 Trend Report. Comment “2026” and I’ll DM you the link. #AirPartner
You don’t have to go to school to become an art director. But you will never stop being a student. I partnered with @adobe to share 3 courses from Adobe Digital Academy I wish I had starting out. Comment LEARN and I’ll send you the newsletter with all these links and more. #AdobePartner
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jason_swet
You don’t have to go to school to become an art director. But you will never stop being a student. I partnered with @adobe to share 3 courses from Adobe Digital Academy I wish I had starting out. Comment LEARN and I’ll send you the newsletter with all these links and more. #AdobePartner
Is process and behind-the-scenes glimpses required to impress audiences?? Is it now an essential piece of creative output in an era where execution is easier than ever? These clips from @rosalia.vt and @appletv had me thinking… Would love your thoughts 🤔
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jason_swet
Is process and behind-the-scenes glimpses required to impress audiences?? Is it now an essential piece of creative output in an era where execution is easier than ever? These clips from @rosalia.vt and @appletv had me thinking… Would love your thoughts 🤔
Is taste the advantage everyone claims it to be? This is episode 1 of my new series on Taste where I’ll stretch the metaphor, discuss the nuances, and outline actions we can take together to develop insatiable taste. Special thanks to @nikarthur for the animations.
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jason_swet
Is taste the advantage everyone claims it to be? This is episode 1 of my new series on Taste where I’ll stretch the metaphor, discuss the nuances, and outline actions we can take together to develop insatiable taste. Special thanks to @nikarthur for the animations.
One of the simplest but most meaningful challenges you could do on your next trip or photo-walk. I wouldn’t remember any of this if I hadn’t written a few words down… Hope this adds a little meaning and inspiration to your next adventure.
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jason_swet
One of the simplest but most meaningful challenges you could do on your next trip or photo-walk. I wouldn’t remember any of this if I hadn’t written a few words down… Hope this adds a little meaning and inspiration to your next adventure.
What’s the difference between an art director and designer? Maybe you’re both. Maybe your boss calls you one thing but you’re actually more like the other. Bracing myself for the comments because anytime you try to have a conversation around titles and roles, people can feel their territory being threatened. I come in peace! This is just my experience from working for big agencies and brands. Hope it’s helpful 🤘
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jason_swet
What’s the difference between an art director and designer? Maybe you’re both. Maybe your boss calls you one thing but you’re actually more like the other. Bracing myself for the comments because anytime you try to have a conversation around titles and roles, people can feel their territory being threatened. I come in peace! This is just my experience from working for big agencies and brands. Hope it’s helpful 🤘

Jason Murray (@jason_swet) Instagram Stats & Analytics

Jason Murray (@jason_swet) has 209K Instagram followers with a 4.88% engagement rate over the past 12 months. Across 134 posts, Jason Murray received 889K total likes and 16.3M impressions, averaging 6.63K likes per post. This page tracks Jason Murray's performance metrics, top content, and engagement trends — updated daily.

Jason Murray (@jason_swet) Instagram Analytics FAQ

How many Instagram followers does Jason Murray have?+
Jason Murray (@jason_swet) has 209K Instagram followers as of May 2026.
What is Jason Murray's Instagram engagement rate?+
Jason Murray's Instagram engagement rate is 4.88% over the last 12 months, based on 134 posts.
How many likes does Jason Murray get on Instagram?+
Jason Murray received 889K total likes across 134 posts in the last 12 months, averaging 6.63K likes per post.
How many Instagram impressions does Jason Murray get?+
Jason Murray's Instagram content generated 16.3M total impressions over the last 12 months.