instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
165K
impressions
41.5M
likes
747K
comments
29.5K
posts
128
engagement
1.70%
emv
$1.05M
Avg. per post
332K

Key Metrics

Distributions

Top Content

Generative Extend is now in Adobe Premiere Pro, and it’s blowing my mind. When I try new tools like this, I love thinking about use-cases that wouldn’t have been possible before. And this one’s a game-changer. Now even Live Photos can be transformed into usable B-roll footage for my videos. Thanks @adobevideo for letting me test the possibilities! Download the latest version Premiere Pro today and let me know if you give this a try! #AdobePartner
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jason_swet
Generative Extend is now in Adobe Premiere Pro, and it’s blowing my mind. When I try new tools like this, I love thinking about use-cases that wouldn’t have been possible before. And this one’s a game-changer. Now even Live Photos can be transformed into usable B-roll footage for my videos. Thanks @adobevideo for letting me test the possibilities! Download the latest version Premiere Pro today and let me know if you give this a try! #AdobePartner
What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @adobecreativecloud #adobemax #adobepartner
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3mo ago
jason_swet
What’s one creative belief you’ve completely changed your mind about this year? For me, Adobe MAX flipped a few big ones. @adobecreativecloud #adobemax #adobepartner
Hope this helps anyone interested in these careers and trying to understand the nuances. What questions do you have about art direction and creative direction? Pictured is Jessica Walsh and Stefan Sagmeister in the book “The Eye” by Nathan Williams. Absolutely legendary creative directors. #creativedirector #artdirector #adagency #designer
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jason_swet
Hope this helps anyone interested in these careers and trying to understand the nuances. What questions do you have about art direction and creative direction? Pictured is Jessica Walsh and Stefan Sagmeister in the book “The Eye” by Nathan Williams. Absolutely legendary creative directors. #creativedirector #artdirector #adagency #designer
Anyone in the art direction space is going to want to save this. 👀 So excited to be at Adobe MAX this year! Who’s here with me? @AdobeCreativeCloud #AdobeMAX #AdobePartner
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jason_swet
Anyone in the art direction space is going to want to save this. 👀 So excited to be at Adobe MAX this year! Who’s here with me? @AdobeCreativeCloud #AdobeMAX #AdobePartner
The Anti-Playbook For Engaging with Cult Followings: @jonbellion I know, I know… I'm sure there are other artists doing stuff like this. But that’s the point of these types of communities. They feel isolated. Exclusive. I know this story, because im fan of Jon Bellion. But I’d love to hear about other artists who are a building relationships like this with their fans. I’m sure you’re thinking, “oh this is nothing compared to _____”. Tell me about it! And if you’re in the business of crafting relationships with an audience: take notes. What are your thoughts?
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11mo ago
jason_swet
The Anti-Playbook For Engaging with Cult Followings: @jonbellion I know, I know… I'm sure there are other artists doing stuff like this. But that’s the point of these types of communities. They feel isolated. Exclusive. I know this story, because im fan of Jon Bellion. But I’d love to hear about other artists who are a building relationships like this with their fans. I’m sure you’re thinking, “oh this is nothing compared to _____”. Tell me about it! And if you’re in the business of crafting relationships with an audience: take notes. What are your thoughts?
I have the answer for you… but it’s 450 pages long and the answer itself is honestly less important than the pursuit. I’ve always found inspiration from watching others, like my cousin @nathanwilliams who wrote this book, The Eye. And I’m inspired by this next generation of creative minds who dont seem to have as many limiting beliefs. Anyone could become a creative director. As an Italian-Sri Lankan Surf Instructor on the South Island of New Zealand once told me, “If someone else is doing it, you can too.” #creativedirector #artdirection #design
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4mo ago
jason_swet
I have the answer for you… but it’s 450 pages long and the answer itself is honestly less important than the pursuit. I’ve always found inspiration from watching others, like my cousin @nathanwilliams who wrote this book, The Eye. And I’m inspired by this next generation of creative minds who dont seem to have as many limiting beliefs. Anyone could become a creative director. As an Italian-Sri Lankan Surf Instructor on the South Island of New Zealand once told me, “If someone else is doing it, you can too.” #creativedirector #artdirection #design
A symphony of anxiety portrayed beautifully 🤌 // I have to admit I’m a little out of my depths with this one. I don’t speak German or Spanish. I’m not as familiar with Rosalía, and the Easter eggs planted into the sets are endless. But I was CAPTIVATED! This was only released last week, but you can already scroll the interpretations endlessly on Reddit. For me, the most obvious creative principle here is CONTRAST. Not just contrasting color or size. But contrasting subjects. The team created so much tension with the mix of languages, scenes, situations, textures. It’s a masterclass that goes beyond graphic principles into storytelling. What have I missed?? #artdirection #rosalia @rosalia.vt #creativedirection
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jason_swet
A symphony of anxiety portrayed beautifully 🤌 // I have to admit I’m a little out of my depths with this one. I don’t speak German or Spanish. I’m not as familiar with Rosalía, and the Easter eggs planted into the sets are endless. But I was CAPTIVATED! This was only released last week, but you can already scroll the interpretations endlessly on Reddit. For me, the most obvious creative principle here is CONTRAST. Not just contrasting color or size. But contrasting subjects. The team created so much tension with the mix of languages, scenes, situations, textures. It’s a masterclass that goes beyond graphic principles into storytelling. What have I missed?? #artdirection #rosalia @rosalia.vt #creativedirection
1/2 This is a speedy run through a lesson I’ve been giving to creatives about hooks in storytelling. Would love your thoughts, questions, or feedback on this 🙏
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jason_swet
1/2 This is a speedy run through a lesson I’ve been giving to creatives about hooks in storytelling. Would love your thoughts, questions, or feedback on this 🙏
The most common question but the hardest to answer, especially with shortform and carousels. Theres no one path. My experience is pretty specific to the brand advertising/marketing industry. It takes a lot of work, and even creatives with decades of experience struggle explaining these concepts. Even mastering them is tough let alone teaching. But that’s why I’m slowly bringing back longform. If you can spring the cash to learn with me live, and in my class, you’ll get there a lot faster, but if not I still got you. I’m trying to put as much out there as possible. I never want the paid programs to feel like I’m gatekeeping. Plus, if my students watch this first, we can actually cover even more and go deeper in class. Anyway, that’s my intention. I’m here if you have any questions. 🔗 Comment ROADMAP and I’ll send you the YouTube link. #artdirector #artdirection #creativedirection #creativedirector
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1mo ago
jason_swet
The most common question but the hardest to answer, especially with shortform and carousels. Theres no one path. My experience is pretty specific to the brand advertising/marketing industry. It takes a lot of work, and even creatives with decades of experience struggle explaining these concepts. Even mastering them is tough let alone teaching. But that’s why I’m slowly bringing back longform. If you can spring the cash to learn with me live, and in my class, you’ll get there a lot faster, but if not I still got you. I’m trying to put as much out there as possible. I never want the paid programs to feel like I’m gatekeeping. Plus, if my students watch this first, we can actually cover even more and go deeper in class. Anyway, that’s my intention. I’m here if you have any questions. 🔗 Comment ROADMAP and I’ll send you the YouTube link. #artdirector #artdirection #creativedirection #creativedirector
Media Intelligence in Adobe Premiere Pro is a dream feature for art directing your videos. It allows you to search through your footage using natural language: color, tone, lighting, camera angles, specific objects, etc. Thanks @adobevideo for helping me push my visual concepts using the language of art direction—instead of wasting hours searching through footage. Download the latest version of Premiere Pro today and let me know what you think! #AdobePartner
434K
899
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10mo ago
jason_swet
Media Intelligence in Adobe Premiere Pro is a dream feature for art directing your videos. It allows you to search through your footage using natural language: color, tone, lighting, camera angles, specific objects, etc. Thanks @adobevideo for helping me push my visual concepts using the language of art direction—instead of wasting hours searching through footage. Download the latest version of Premiere Pro today and let me know what you think! #AdobePartner
I might regret this, but here’s a few of the differences between an art director and creative director in the brand marketing and advertising world (emphasis on a FEW) Hope this helps any young creative persons who had no idea these jobs existed …like little j from rural Canada who never dreamed of turning his imagination into an actual career like this
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7mo ago
jason_swet
I might regret this, but here’s a few of the differences between an art director and creative director in the brand marketing and advertising world (emphasis on a FEW) Hope this helps any young creative persons who had no idea these jobs existed …like little j from rural Canada who never dreamed of turning his imagination into an actual career like this
Polished execution won’t impress anyone in 2026. People want to see the effort poured into a messy process.  I wrote all about it in @air.hq’s 2026 Trend Report. Comment “2026” and I’ll DM you the link. #AirPartner
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jason_swet
Polished execution won’t impress anyone in 2026. People want to see the effort poured into a messy process.  I wrote all about it in @air.hq’s 2026 Trend Report. Comment “2026” and I’ll DM you the link. #AirPartner
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing Chart made it all more tangible for me. Does this help simplify it for you?
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jason_swet
What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing Chart made it all more tangible for me. Does this help simplify it for you?
What’s the difference between an art director and designer? Maybe you’re both. Maybe your boss calls you one thing but you’re actually more like the other. Bracing myself for the comments because anytime you try to have a conversation around titles and roles, people can feel their territory being threatened. I come in peace! This is just my experience from working for big agencies and brands. Hope it’s helpful 🤘
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jason_swet
What’s the difference between an art director and designer? Maybe you’re both. Maybe your boss calls you one thing but you’re actually more like the other. Bracing myself for the comments because anytime you try to have a conversation around titles and roles, people can feel their territory being threatened. I come in peace! This is just my experience from working for big agencies and brands. Hope it’s helpful 🤘
Is process and behind-the-scenes glimpses required to impress audiences?? Is it now an essential piece of creative output in an era where execution is easier than ever? These clips from @rosalia.vt and @appletv had me thinking… Would love your thoughts 🤔
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jason_swet
Is process and behind-the-scenes glimpses required to impress audiences?? Is it now an essential piece of creative output in an era where execution is easier than ever? These clips from @rosalia.vt and @appletv had me thinking… Would love your thoughts 🤔
You’re gonna see @oakleymeta Vanguards featured in the Super Bowl this weekend, but are they worth $499?? This is my personal review as a creative who cares more about design than specs. 😎 @raybanmeta @meta @oakley_us @oakley
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jason_swet
You’re gonna see @oakleymeta Vanguards featured in the Super Bowl this weekend, but are they worth $499?? This is my personal review as a creative who cares more about design than specs. 😎 @raybanmeta @meta @oakley_us @oakley
I don’t really see LAZY as a negative thing anymore. Embrace it! It reveals your true priorities. Comment LAZY and I’ll send you my Amazon link for all these: @shure @synology.official @creatorwizard @apple #contentcreatortips #amazondeals #creativedirector
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jason_swet
I don’t really see LAZY as a negative thing anymore. Embrace it! It reveals your true priorities. Comment LAZY and I’ll send you my Amazon link for all these: @shure @synology.official @creatorwizard @apple #contentcreatortips #amazondeals #creativedirector
Art Direct Your Space like the movies! For me, this mindset pushes me to go for it a bit more. To be a little braver and bolder. Looks better on camera, but also feels more fun in-person. Just send it! But also, you don’t have to spend a ton! There are so many ways to DIY on a budget and get the same cinematic impact. Many trips to @homedepot are in the future! (So yes, let’s collab!) 👀
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jason_swet
Art Direct Your Space like the movies! For me, this mindset pushes me to go for it a bit more. To be a little braver and bolder. Looks better on camera, but also feels more fun in-person. Just send it! But also, you don’t have to spend a ton! There are so many ways to DIY on a budget and get the same cinematic impact. Many trips to @homedepot are in the future! (So yes, let’s collab!) 👀
You could be 30 days away from a new career path or even a new way to look at creativity. NEXT Art Director is my program teaching you a modern approach to art direction in brand advertising and marketing. Enrollment is live and spots are limited. Comment NEXT and I’ll send you the link 🔗
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2mo ago
jason_swet
You could be 30 days away from a new career path or even a new way to look at creativity. NEXT Art Director is my program teaching you a modern approach to art direction in brand advertising and marketing. Enrollment is live and spots are limited. Comment NEXT and I’ll send you the link 🔗
Thousands of layoffs in the ad industry. Is it worth being optimistic about art direction in 2026? YES. Honestly I think we might be ushering in the BEST time to be an art director. Some thoughts gathered from Zoe Scaman and @brianthomascollins that provide much needed perspective.
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jason_swet
Thousands of layoffs in the ad industry. Is it worth being optimistic about art direction in 2026? YES. Honestly I think we might be ushering in the BEST time to be an art director. Some thoughts gathered from Zoe Scaman and @brianthomascollins that provide much needed perspective.

Jason Murray (@jason_swet) Instagram Stats & Analytics

Jason Murray (@jason_swet) has 165K Instagram followers with a 1.70% engagement rate over the past 12 months. Across 128 posts, Jason Murray received 747K total likes and 38.8M impressions, averaging 5.98K likes per post. This page tracks Jason Murray's performance metrics, top content, and engagement trends — updated daily.

Jason Murray (@jason_swet) Instagram Analytics FAQ

How many Instagram followers does Jason Murray have?+
Jason Murray (@jason_swet) has 165K Instagram followers as of February 2026.
What is Jason Murray's Instagram engagement rate?+
Jason Murray's Instagram engagement rate is 1.70% over the last 12 months, based on 128 posts.
How many likes does Jason Murray get on Instagram?+
Jason Murray received 747K total likes across 128 posts in the last year, averaging 5.98K likes per post.
How many Instagram impressions does Jason Murray get?+
Jason Murray's Instagram content generated 38.8M total impressions over the last 12 months.