instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
681K
impressions
231M
likes
9.48M
comments
67.5K
posts
3.02K
engagement
4.20%
emv
$7.07M
Avg. per post
78.4K

Key Metrics

Distributions

Top Content

NO STAGE IS TOO BIG FOR DUSKY HALL! The 11-year-old Barrel Racing sensation sets a NEW ARENA RECORD and will be riding for $1 million in just a couple of hours!
9.98M
744K
4.37K
10mo ago
cowboychannel
NO STAGE IS TOO BIG FOR DUSKY HALL! The 11-year-old Barrel Racing sensation sets a NEW ARENA RECORD and will be riding for $1 million in just a couple of hours!
@rocker_steiner is in the house!🤘🔥 Rocker is coming into the #NFR the No. 1 man in the bareback riding.👀
2.7M
48.9K
588
2mo ago
cowboychannel
@rocker_steiner is in the house!🤘🔥 Rocker is coming into the #NFR the No. 1 man in the bareback riding.👀
The Steiner legacy continues!!! ❤️ #NFR
2.34M
53.1K
1.03K
2mo ago
cowboychannel
The Steiner legacy continues!!! ❤️ #NFR
Will Lummus adds an American title to his resume! He stops the clock at 3.71 for the win and the $100,000 payday!
2.08M
93.7K
437
10mo ago
cowboychannel
Will Lummus adds an American title to his resume! He stops the clock at 3.71 for the win and the $100,000 payday!
The fastest tie down roping run of this year’s Governor’s Cup! With a 7.5, No. 7 ranked John Douch gets the win and moves on to tomorrow in a TOUGH round of tie down roping 😮‍💨🔥
2.08M
5.36K
89
4mo ago
cowboychannel
The fastest tie down roping run of this year’s Governor’s Cup! With a 7.5, No. 7 ranked John Douch gets the win and moves on to tomorrow in a TOUGH round of tie down roping 😮‍💨🔥
Shad Mayfield is the defending champion in Sioux Falls and he’s off to a blazing hot, 7.8-second start 🔥🔥
1.97M
5.87K
113
4mo ago
cowboychannel
Shad Mayfield is the defending champion in Sioux Falls and he’s off to a blazing hot, 7.8-second start 🔥🔥
🔥 HOLY AIRBALL 🔥 Bullfighter Logan Blasdell with the save last night! VC: @roughout_western_media #bullfighter #weareprorodeo #oregon #rodeo #oregonrodeo #sistersrodeo #sostersoregon #loganblasdell #bullriding #buckingbulls #westernlifestyle
1.95M
55K
331
8mo ago
cowboychannel
🔥 HOLY AIRBALL 🔥 Bullfighter Logan Blasdell with the save last night! VC: @roughout_western_media #bullfighter #weareprorodeo #oregon #rodeo #oregonrodeo #sistersrodeo #sostersoregon #loganblasdell #bullriding #buckingbulls #westernlifestyle
Kaleb Driggers and Junior Nogueira moved up to No. 1 yesterday at the Governor’s Cup and today they win the whole thing! They stop the clock at 3.8 seconds to cash in!
1.89M
24.5K
104
4mo ago
cowboychannel
Kaleb Driggers and Junior Nogueira moved up to No. 1 yesterday at the Governor’s Cup and today they win the whole thing! They stop the clock at 3.8 seconds to cash in!
Kassie and Will... an iconic duo with another Go-Round win to their name after a 13.66 tonight at the Thomas and Mack! Barrel Racing presented by @tractorsupply #nfr
1.76M
140K
510
2mo ago
cowboychannel
Kassie and Will... an iconic duo with another Go-Round win to their name after a 13.66 tonight at the Thomas and Mack! Barrel Racing presented by @tractorsupply #nfr
How about it for the cowgirls!! #NFR
1.76M
50.5K
403
2mo ago
cowboychannel
How about it for the cowgirls!! #NFR
The Wright boys have arrived. 🔥 #NFR
1.52M
44.5K
315
2mo ago
cowboychannel
The Wright boys have arrived. 🔥 #NFR
Picture perfect 😮‍💨 @officialstetsonwright matched up with 403 Renegade for a MASSIVE 90 point ride to take the first round of the Wrangler #NFR in the saddle bronc riding — presented by @mahindraagnorthamerica
1.44M
57.6K
1.06K
2mo ago
cowboychannel
Picture perfect 😮‍💨 @officialstetsonwright matched up with 403 Renegade for a MASSIVE 90 point ride to take the first round of the Wrangler #NFR in the saddle bronc riding — presented by @mahindraagnorthamerica
JUSTIN SHAFFER WALKS IT OFF! He needed a 3.7 to win the Governor’s Cup and that’s exactly what he does!
1.44M
17.6K
81
4mo ago
cowboychannel
JUSTIN SHAFFER WALKS IT OFF! He needed a 3.7 to win the Governor’s Cup and that’s exactly what he does!
Certified 90 pt ride 😂 #WeArePRORODEO
1.39M
33.3K
807
8mo ago
cowboychannel
Certified 90 pt ride 😂 #WeArePRORODEO
Who worked harder? Justin Shaffer tying the arena record in Sioux Falls or Katy Lucas chasing him down for an interview? 👀
1.36M
8.23K
30
4mo ago
cowboychannel
Who worked harder? Justin Shaffer tying the arena record in Sioux Falls or Katy Lucas chasing him down for an interview? 👀
Landon Cook x -723 Bordertown 🔥 When horsepower meets hustle, you get a ride like this. -723 Bordertown came out firing and Landon matched every move with grit and guts. This is the kind of ride you feel in your chest. Hit play and hold on. 🐎💥 #LandonCook #Bordertown #PeteCarrProRodeo #PRCA #CowboyUp #RodeoAction #ThisIsRodeo #StockOfTheNight
1.35M
53.4K
413
8mo ago
cowboychannel
Landon Cook x -723 Bordertown 🔥 When horsepower meets hustle, you get a ride like this. -723 Bordertown came out firing and Landon matched every move with grit and guts. This is the kind of ride you feel in your chest. Hit play and hold on. 🐎💥 #LandonCook #Bordertown #PeteCarrProRodeo #PRCA #CowboyUp #RodeoAction #ThisIsRodeo #StockOfTheNight
Challenge accepted @rocker_steiner 😉 📺 New episodes of #hellonwheels presented by @boot_barn_official drop every Wednesday! Episode One and Two are available NOW on The Cowboy Channel YouTube! 🔥
1.31M
88.6K
192
4mo ago
cowboychannel
Challenge accepted @rocker_steiner 😉 📺 New episodes of #hellonwheels presented by @boot_barn_official drop every Wednesday! Episode One and Two are available NOW on The Cowboy Channel YouTube! 🔥
Kincade Henry wins the Governor’s Cup by .1 seconds over his traveling partner Dylan Hancock! He will make a big jump in the standings and will enter the NFR inside the top 5!
1.27M
7.01K
43
4mo ago
cowboychannel
Kincade Henry wins the Governor’s Cup by .1 seconds over his traveling partner Dylan Hancock! He will make a big jump in the standings and will enter the NFR inside the top 5!
88.5 pts in the bronc riding…but what’re you scoring Stetson Wright’s victory lap? #NFR
1.22M
44K
426
2mo ago
cowboychannel
88.5 pts in the bronc riding…but what’re you scoring Stetson Wright’s victory lap? #NFR
Asking professional rodeo athletes what they would do if they were athletic…. 😂😂😂
1.15M
52K
431
5mo ago
cowboychannel
Asking professional rodeo athletes what they would do if they were athletic…. 😂😂😂

The Cowboy Channel (@cowboychannel) Instagram Stats & Analytics

The Cowboy Channel (@cowboychannel) has 681K Instagram followers with a 4.20% engagement rate over the past 12 months. Across 3.02K posts, The Cowboy Channel received 9.48M total likes and 171M impressions, averaging 3.22K likes per post. This page tracks The Cowboy Channel's performance metrics, top content, and engagement trends — updated daily.

The Cowboy Channel (@cowboychannel) Instagram Analytics FAQ

How many Instagram followers does The Cowboy Channel have?+
The Cowboy Channel (@cowboychannel) has 681K Instagram followers as of February 2026.
What is The Cowboy Channel's Instagram engagement rate?+
The Cowboy Channel's Instagram engagement rate is 4.20% over the last 12 months, based on 3.02K posts.
How many likes does The Cowboy Channel get on Instagram?+
The Cowboy Channel received 9.48M total likes across 3.02K posts in the last year, averaging 3.22K likes per post.
How many Instagram impressions does The Cowboy Channel get?+
The Cowboy Channel's Instagram content generated 171M total impressions over the last 12 months.