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followers
668K
impressions
9.64M
likes
324K
comments
59.1K
posts
376
engagement
3.80%
emv
$348K
Avg. per post
27K

Key Metrics

Distributions

Top Content

here’s to hoping Santa leaves these under the tree this year🎅 #fakeproduct
470K
18.8K
339
3mo ago
amika
here’s to hoping Santa leaves these under the tree this year🎅 #fakeproduct
we had @niyelle.j (she/her) put our perfect leave-out recipe to the test... and, well... the result speaks for itself 😌 

products used: 
✨ frizz-me-not: a heat-activated smoothing treatment, clinically proven to lock in 3 days of frizz protection for glossy, humidity-proof hair 
💫 superfruit star: a lightweight hair oil, that heat protects + is clinically proven to make hair stronger, smoother + reduce breakage without weighing hair down
🔒 on lock: a high hold workable wax that provides high hold definition, resulting in a natural finish on wet or dry hair
🤍 fluxus: a flexible working hairspray for stay-all-day style that you’ll still be able to run your fingers through
💖 soulstruck: a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray
411K
34.3K
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1mo ago
amika
we had @niyelle.j (she/her) put our perfect leave-out recipe to the test... and, well... the result speaks for itself 😌 products used: ✨ frizz-me-not: a heat-activated smoothing treatment, clinically proven to lock in 3 days of frizz protection for glossy, humidity-proof hair 💫 superfruit star: a lightweight hair oil, that heat protects + is clinically proven to make hair stronger, smoother + reduce breakage without weighing hair down 🔒 on lock: a high hold workable wax that provides high hold definition, resulting in a natural finish on wet or dry hair 🤍 fluxus: a flexible working hairspray for stay-all-day style that you’ll still be able to run your fingers through 💖 soulstruck: a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray
smells like fall but only in our dreams 🍁🧡 #fakeproduct
288K
11.5K
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5mo ago
amika
smells like fall but only in our dreams 🍁🧡 #fakeproduct
“so I got this dry hair mask in the mail and was so skeptical of it working but WTF @amika” - @niicolelane (she/her) after using soulstruck nourishing dry mask for the first time 💖😌 shop @sephora to see for yourself!
153K
1.85K
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1mo ago
amika
“so I got this dry hair mask in the mail and was so skeptical of it working but WTF @amika” - @niicolelane (she/her) after using soulstruck nourishing dry mask for the first time 💖😌 shop @sephora to see for yourself!
We go together reeeeeeal bad. 😜🤞 @amika is now available online and IRL at your local #UltaBeauty. 💘
131K
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3mo ago
amika
We go together reeeeeeal bad. 😜🤞 @amika is now available online and IRL at your local #UltaBeauty. 💘
a peek at how amika:aura came to life 🩷💫 from concept to creation, every detail of our latest launch was designed to uplift. want to see more BTS of our product creations?

✨ amplify your aura on loveamika.com + loveamika.ca
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6mo ago
amika
a peek at how amika:aura came to life 🩷💫 from concept to creation, every detail of our latest launch was designed to uplift. want to see more BTS of our product creations? ✨ amplify your aura on loveamika.com + loveamika.ca
all hair, all bodies, all welcome ✨ meet our NEW friend to skin body collection. ​
​
it’s got the same clinically proven care, signature scent + undeniable joy you love about our haircare—now for every body. ​
​
🔬 clinically proven to soften, smooth + brighten ​
🌱 effective plant-powered ingredients ​
🫧 rich, luxurious textures you’ll wanna apply again + again​
🌸 infused with our iconic warm fruity floral scent

​

it’s more than just body care, it’s body joy bottled 🧡 ​

🔗 link in bio to join the waitlist! available 3/3 on the @sephora app!
122K
3.22K
427
2w ago
amika
all hair, all bodies, all welcome ✨ meet our NEW friend to skin body collection. ​ ​ it’s got the same clinically proven care, signature scent + undeniable joy you love about our haircare—now for every body. ​ ​ 🔬 clinically proven to soften, smooth + brighten ​ 🌱 effective plant-powered ingredients ​ 🫧 rich, luxurious textures you’ll wanna apply again + again​ 🌸 infused with our iconic warm fruity floral scent ​ it’s more than just body care, it’s body joy bottled 🧡 ​ 🔗 link in bio to join the waitlist! available 3/3 on the @sephora app!
we took a hint. or, like, a thousand. the most-requested launch in amika history is almost here + it’s everything you hoped it would be (+ more).

get a sneak peek on the @sephora app! ​🔗 link in bio
106K
3.22K
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7mo ago
amika
we took a hint. or, like, a thousand. the most-requested launch in amika history is almost here + it’s everything you hoped it would be (+ more). get a sneak peek on the @sephora app! ​🔗 link in bio
hair haul 🧡🩷💚💛💜💙 all shampoos, conditioners, + sets are 25% off right now on loveamika.com + loveamika.ca. 

ends 9/22 at 11:59 PM ET.
95.9K
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5mo ago
amika
hair haul 🧡🩷💚💛💜💙 all shampoos, conditioners, + sets are 25% off right now on loveamika.com + loveamika.ca. ends 9/22 at 11:59 PM ET.
every hair crisis needs a hero 🧡 our girl @x_olandria is reaching for the wizard to save her hair day. 

✨ works on all hair types (wigs + extensions welcome!)
✨ smooths + softens hair for easier styling
✨ detangles instantly
✨ cuts down blow-dry time
✨ adds lightweight moisture
✨ reduces frizz + flyaways
✨ provides heat protection (up to 450°F)
✨ boosts shine
90.4K
10.6K
544
3mo ago
amika
every hair crisis needs a hero 🧡 our girl @x_olandria is reaching for the wizard to save her hair day. ✨ works on all hair types (wigs + extensions welcome!) ✨ smooths + softens hair for easier styling ✨ detangles instantly ✨ cuts down blow-dry time ✨ adds lightweight moisture ✨ reduces frizz + flyaways ✨ provides heat protection (up to 450°F) ✨ boosts shine
tomorrow 🧡🩷💫 the reveal you’ve been waiting for. be the first to feel it 8/22 on the @sephora app.
89.4K
3.58K
135
7mo ago
amika
tomorrow 🧡🩷💫 the reveal you’ve been waiting for. be the first to feel it 8/22 on the @sephora app.
From natural curls to braids and every texture in between, there’s nothing more powerful than showing up fully as you. 

A special thank you to @amika and @trueandpuretexture for being part of this beautiful conversation. Enjoy 20% off at loveamika.com with code IMO20 through February 2026.
86K
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3mo ago
amika
From natural curls to braids and every texture in between, there’s nothing more powerful than showing up fully as you. A special thank you to @amika and @trueandpuretexture for being part of this beautiful conversation. Enjoy 20% off at loveamika.com with code IMO20 through February 2026.
from sketch to soulstruck ✏️💗 we know a thing or two about skipping wash day. after all, perk up dry shampoo has been your go-to for refreshing your scalp for nearly 14 years! so it just made sense to create a product that brings the same waterless magic to your mid-lengths and ends. 

soulstruck delivers next-level softness in seconds with no water required. pair it with perk up as an in between wash day routine to refresh + soften ✨

🛍️ save 15% with the soften + refresh duo featuring perk up + soulstruck. only on loveamika.com + loveamika.ca
85.3K
3.41K
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1mo ago
amika
from sketch to soulstruck ✏️💗 we know a thing or two about skipping wash day. after all, perk up dry shampoo has been your go-to for refreshing your scalp for nearly 14 years! so it just made sense to create a product that brings the same waterless magic to your mid-lengths and ends. soulstruck delivers next-level softness in seconds with no water required. pair it with perk up as an in between wash day routine to refresh + soften ✨ 🛍️ save 15% with the soften + refresh duo featuring perk up + soulstruck. only on loveamika.com + loveamika.ca
GIVEAWAY CLOSED 🌎🚿@amika + @hommey are teaming up to give ONE lucky winner the ultimate self care routine. Basically, the bathroom reset of your dreams!

The prize will contain: 
✨ amika’s brand new body collection including shower thoughts body wash, big embrace body butter, i’m glistening body oil 
✨ a full amika hair routine
✨ $500 @hommey gift card
✨ $500 @sephora gift card

For your chance to win:
🧡 like + save this post
👯 follow @amika + @hommey
💬 comment your everything shower essential (song? snack? candle? 45-minute deep condition? we need to know 👀)
🔁 BONUS: repost this video for an extra entry

Giveaway runs Feb 26 – March 4 at 11:59PM ET. Open worldwide. No purchase is necessary. This giveaway is not affiliated with Instagram. Winner will be randomly selected + contacted by verified @amika only (we will never create a separate account to message you. any others are fake). Please note: amika’s new body collection will be available for purchase in the US + Canada only starting 3/3. T&C’s Apply.
82.1K
2.51K
5K
2w ago
amika
GIVEAWAY CLOSED 🌎🚿@amika + @hommey are teaming up to give ONE lucky winner the ultimate self care routine. Basically, the bathroom reset of your dreams! The prize will contain: 
✨ amika’s brand new body collection including shower thoughts body wash, big embrace body butter, i’m glistening body oil 
✨ a full amika hair routine
✨ $500 @hommey gift card
✨ $500 @sephora gift card For your chance to win:
🧡 like + save this post
👯 follow @amika + @hommey
💬 comment your everything shower essential (song? snack? candle? 45-minute deep condition? we need to know 👀)
🔁 BONUS: repost this video for an extra entry 
Giveaway runs Feb 26 – March 4 at 11:59PM ET. Open worldwide. No purchase is necessary. This giveaway is not affiliated with Instagram. Winner will be randomly selected + contacted by verified @amika only (we will never create a separate account to message you. any others are fake). Please note: amika’s new body collection will be available for purchase in the US + Canada only starting 3/3. T&C’s Apply.
SOFT HAIR GIVEAWAY 🧡 we got our hands on ✨ONE✨ pr package featuring our newest product, soulstruck dry hair mask, and all-time friend fave, soulfood. so naturally, we’re giving it away! 

*giveaway closed*

here’s how to enter for a chance to win:
🧡 like AND save this post
👯 make sure you’re following us @amika
💬 confession time: leave a comment telling us when your last wash day was! 
🔁 BONUS ENTRY: repost this video

good luck 🤞 ps: we’re giving away a SECOND pr package on @tyb.xyz! link in bio to enter.

official stuff: giveaway starts on Jan 16 and ends on Jan 19 at 11:59 PM ET. US residents only. this giveaway is not affiliated with Instagram. no purchase is necessary. winners will be randomly selected and contacted by verified @amika. we will never make another account to message winners. we’ve seen spam accounts created pretending to be us/our team to gain information. these are fake!
81.9K
5.29K
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1mo ago
amika
SOFT HAIR GIVEAWAY 🧡 we got our hands on ✨ONE✨ pr package featuring our newest product, soulstruck dry hair mask, and all-time friend fave, soulfood. so naturally, we’re giving it away! *giveaway closed* here’s how to enter for a chance to win: 🧡 like AND save this post 👯 make sure you’re following us @amika 💬 confession time: leave a comment telling us when your last wash day was! 🔁 BONUS ENTRY: repost this video good luck 🤞 ps: we’re giving away a SECOND pr package on @tyb.xyz! link in bio to enter. official stuff: giveaway starts on Jan 16 and ends on Jan 19 at 11:59 PM ET. US residents only. this giveaway is not affiliated with Instagram. no purchase is necessary. winners will be randomly selected and contacted by verified @amika. we will never make another account to message winners. we’ve seen spam accounts created pretending to be us/our team to gain information. these are fake!
happening now: 30% off all sizes of shampoos + conditioners, including value sets on loveamika.com + loveamika.ca. 

use code WASH30 + send this post to a friend so they don’t miss out! ends 2/16.
80.7K
3.23K
96
4w ago
amika
happening now: 30% off all sizes of shampoos + conditioners, including value sets on loveamika.com + loveamika.ca. use code WASH30 + send this post to a friend so they don’t miss out! ends 2/16.
book it today. your future self will thank you 😉
80.2K
3.21K
32
6mo ago
amika
book it today. your future self will thank you 😉
don’t worry, friends. we’ll always be your favorite haircare brand...just making your most requested wish come true 💫
79.9K
2.16K
422
7mo ago
amika
don’t worry, friends. we’ll always be your favorite haircare brand...just making your most requested wish come true 💫
✨GIVEAWAY CLOSED✨ Day 2 of 12 Days of Little Joys 💕

Good hair days only, talk about a “little joy”?! We paired up with our besties at amika to give one winner some LWP goodies + the ultimate hair-care bundle.

To enter:
1️⃣ Follow @littlewordsproject + @amika 
2️⃣ Like this post
3️⃣ Comment your go-to holiday hairstyle for the season (a messy bun with a hair mask just vibing is totally ok too!!)
Bonus: Share this to your story for an extra entry!

All winners from each day will be chosen on 1.6.26. Open to U.S. residents only.
74.6K
2.98K
1.74K
2mo ago
amika
✨GIVEAWAY CLOSED✨ Day 2 of 12 Days of Little Joys 💕 Good hair days only, talk about a “little joy”?! We paired up with our besties at amika to give one winner some LWP goodies + the ultimate hair-care bundle. To enter: 1️⃣ Follow @littlewordsproject + @amika 2️⃣ Like this post 3️⃣ Comment your go-to holiday hairstyle for the season (a messy bun with a hair mask just vibing is totally ok too!!) Bonus: Share this to your story for an extra entry! All winners from each day will be chosen on 1.6.26. Open to U.S. residents only.
de las experiencias más lindas 🥹 gracias @amika , me encantó este evento 🩷🧡
72.7K
1.8K
74
1mo ago
amika
de las experiencias más lindas 🥹 gracias @amika , me encantó este evento 🩷🧡

amika (@amika) Instagram Stats & Analytics

amika (@amika) has 668K Instagram followers with a 3.80% engagement rate over the past 12 months. Across 376 posts, amika received 324K total likes and 5.50M impressions, averaging 907 likes per post. This page tracks amika's performance metrics, top content, and engagement trends — updated daily.

amika (@amika) Instagram Analytics FAQ

How many Instagram followers does amika have?+
amika (@amika) has 668K Instagram followers as of March 2026.
What is amika's Instagram engagement rate?+
amika's Instagram engagement rate is 3.80% over the last 12 months, based on 376 posts.
How many likes does amika get on Instagram?+
amika received 324K total likes across 376 posts in the last 12 months, averaging 907 likes per post.
How many Instagram impressions does amika get?+
amika's Instagram content generated 5.50M total impressions over the last 12 months.