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Why SocialPruf

What is Social Proof?

Social proof is an informational influence that describes a psychological effect in which people copy or are influenced based on the action of others. This information will guide a person’s decision making process and how they take action for a given situation.

Social influence is very common online and guides many things including the products people buy, the way they dress, act, their political views and ultimately results in changing the way they live their life.

This phenomenon is becoming further ingrained in society as new generations embrace technologies and platforms that share people’s opinions, pictures and videos. Older generations are in many ways forced to adapt and embrace these technologies as they become more ingrained into our lives.

Does My Business Need to Worry About Social Proof?

Yes. Whether it is a product or service you are selling, your presence online is now more important than ever. You should know how your customers are finding you, and through those avenues, how you are perceived.

Businesses should also have an idea of how they stack up against their competitors and have goals to improve or further establish their reputation.

The Numbers You Need To Know

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Having at least 5 reviews quadruples (4x) purchase likeliness
On average 10 reviews are read before making a decision
91% of people trust reviews as much as a recommendation from family or friends
83% trust reviews over advertising
92% read atleast one review before purchasing
82% seek out negative reviews to check for bias
50% will visit the companies website after checking reviews
57% will only buy or use a service if it has at least a 4-star rating
83% think reviews over 3 months old are no longer relevant
73% prefer to see written reviews over star ratings
57.5% of reviews worldwide are on a Google platform
63.6% do a Google search to find reviews

What The Numbers Mean To Your Business

If you don’t have a good understanding of how you are perceived online, it’s time to take a look and put in place a solution to improve it. If you already have a decent review presence, you can further improve it and ensure you maintain a competitive advantage with fresh reviews.

Either way, it is important to ensure your business is taking full advantage of it’s presence on Google and leveraging their search volume to find new customers, improve conversions, and drive sales.

Start Your Path To Success

Solutions, Products & Resources to Get Started

Ultimate Guide to Getting the Google Reviews You Want


The Ultimate Guide to Getting the Google Reviews You Want

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Case Study

See how we helped Liberty Yoga transform their review presence on Google

Google RR Package Including the "Thank You", "Scripted" & "Do It Yourself"


View the Google Review Reminders that are customized for your business