What is Social Proof?
Social proof is an informational influence that describes a psychological effect in which people copy or are influenced based on the action of others. This information will guide a person’s decision making process and how they take action for a given situation.
Social influence is very common online and guides many things including the products people buy, the way they dress, act, their political views and ultimately results in changing the way they live their life.
This phenomenon is becoming further ingrained in society as new generations embrace technologies and platforms that share people’s opinions, pictures and videos. Older generations are in many ways forced to adapt and embrace these technologies as they become more ingrained into our lives.
Does My Business Need to Worry About Social Proof?
Yes. Whether it is a product or service you are selling, your presence online is now more important than ever. You should know how your customers are finding you, and through those avenues, how you are perceived.
Businesses should also have an idea of how they stack up against their competitors and have goals to improve or further establish their reputation.
The Numbers You Need To Know
What The Numbers Mean To Your Business
If you don’t have a good understanding of how you are perceived online, it’s time to take a look and put in place a solution to improve it. If you already have a decent review presence, you can further improve it and ensure you maintain a competitive advantage with fresh reviews.
Either way, it is important to ensure your business is taking full advantage of it’s presence on Google and leveraging their search volume to find new customers, improve conversions, and drive sales.