For Will Ahmed, the journey to building a $10.1 billion fitness company started with what he calls “the ultimate betrayal,” something deeply personal rather than external.
Founded in 2012, Whoop is a Boston-based fitness wearables company that now serves over 2.7 million users worldwide, tracking continuous biometric data like sleep, recovery, and physical strain.
The company’s growth accelerated in March when it reached an 11-figure valuation after raising $575 million from investors including LeBron James, Cristiano Ronaldo, and Rory McIlroy.
What began as a personal struggle with understanding human performance has now turned into one of the most influential health tracking platforms in the world.
Follow us (@entrepreneursonig) for everything related to entrepreneur
For Will Ahmed, the journey to building a $10.1 billion fitness company started with what he calls “the ultimate betrayal,” something deeply personal rather than external.
Founded in 2012, Whoop is a Boston-based fitness wearables company that now serves over 2.7 million users worldwide, tracking continuous biometric data like sleep, recovery, and physical strain.
The company’s growth accelerated in March when it reached an 11-figure valuation after raising $575 million from investors including LeBron James, Cristiano Ronaldo, and Rory McIlroy.
What began as a personal struggle with understanding human performance has now turned into one of the most influential health tracking platforms in the world.
Follow us (@entrepreneursonig) for everything related to entrepreneur
