When Conor McGregor headlined a UFC Fight Night in Boston, he made an unusual decision—staying outside in the cold to sign autographs for resellers and fans alike. 🥶✍️
Instead of dismissing the situation, he recognized the incentive structure behind it. Some people were there to resell signatures for profit, while others were genuine fans. From his perspective, both groups were still part of the wider ecosystem that ultimately feeds back into the sport through merchandise, media attention, and pay-per-view interest.
The moment is often cited as an example of how high-profile athletes can view behavior through incentives rather than judgment—focusing on systems, motivations, and outcomes instead of surface-level appearances.
Follow (us) @ceobeingceo for more!!
When Conor McGregor headlined a UFC Fight Night in Boston, he made an unusual decision—staying outside in the cold to sign autographs for resellers and fans alike. 🥶✍️
Instead of dismissing the situation, he recognized the incentive structure behind it. Some people were there to resell signatures for profit, while others were genuine fans. From his perspective, both groups were still part of the wider ecosystem that ultimately feeds back into the sport through merchandise, media attention, and pay-per-view interest.
The moment is often cited as an example of how high-profile athletes can view behavior through incentives rather than judgment—focusing on systems, motivations, and outcomes instead of surface-level appearances.
Follow (us) @ceobeingceo for more!!
