EXCLUSIVE: The athlete investor era is evolving. L Catterton and Patricof Co just launched the CHAMP Fund, built on one idea: athletes aren’t just marketers, they’re owners.
CHAMP brings 250+ athletes in as equity partners across consumer brands, including Joe Burrow, Dak Prescott, Ja’Marr Chase, Justin Jefferson, Mike Trout, Cade Cunningham, Cooper Flagg, Livvy Dunne, Cameron Brink, Azzi Fudd, and more. The shift is simple. Real alignment, with athletes financially tied to the brands they help grow through a structured activation engine.
It builds on years of overlap between the firms and taps into a bigger shift in consumer. Cultural relevance isn’t a bonus anymore, it’s a growth driver. CHAMP is betting ownership turns influence into something far more valuable.
EXCLUSIVE: The athlete investor era is evolving. L Catterton and Patricof Co just launched the CHAMP Fund, built on one idea: athletes aren’t just marketers, they’re owners.
CHAMP brings 250+ athletes in as equity partners across consumer brands, including Joe Burrow, Dak Prescott, Ja’Marr Chase, Justin Jefferson, Mike Trout, Cade Cunningham, Cooper Flagg, Livvy Dunne, Cameron Brink, Azzi Fudd, and more. The shift is simple. Real alignment, with athletes financially tied to the brands they help grow through a structured activation engine.
It builds on years of overlap between the firms and taps into a bigger shift in consumer. Cultural relevance isn’t a bonus anymore, it’s a growth driver. CHAMP is betting ownership turns influence into something far more valuable.
