Aryna sabalenka just had a huge week off the court.
The world No. 1 signed a landmark partnership with Emirates, becoming the airline’s first-ever tennis ambassador and plugging into one of the most powerful sponsorship platforms in global sports. With Emirates already embedded across all four Grand Slams, the deal positions her as one of tennis’ most visible global faces.
The 27-year-old also just joined Gucci as a brand ambassador, adding luxury to a portfolio that keeps expanding beyond tennis.
Performance, fashion, scale. Sabalenka is building one of the strongest commercial profiles in the sport’s history.
(🎥: @emirates, @gucci)
Aryna sabalenka just had a huge week off the court.
The world No. 1 signed a landmark partnership with Emirates, becoming the airline’s first-ever tennis ambassador and plugging into one of the most powerful sponsorship platforms in global sports. With Emirates already embedded across all four Grand Slams, the deal positions her as one of tennis’ most visible global faces.
The 27-year-old also just joined Gucci as a brand ambassador, adding luxury to a portfolio that keeps expanding beyond tennis.
Performance, fashion, scale. Sabalenka is building one of the strongest commercial profiles in the sport’s history.
(🎥: @emirates, @gucci)