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A record-breaking design? @nascar has set the Guinness World Record for the World’s Loudest Billboard with an activation in Times Square, created by agency @72andsunny_ The design featured a full 1:1 replica of a Next Gen engine appearing to burst through the billboard, connected to a pedal that passersby could press to feel the raw power of stock-car racing firsthand. This activation kicked off NASCAR’s 2026 season and marked the launch of its refreshed brand identity: Hell Yeah. #branding #graphicdesign #creativedirection #branddesign #designinspiration #brandinspo #graphicdesigner #ooh #billboard #nascar #marketing