Romeo Bingham, a 25-year-old creator from Tacoma, Washington, recently went viral after posting an impromptu jingle for Dr Pepper on TikTok. The original 11-second clip features Bingham singing the minimalist hook, “Dr Pepper, baby, it’s good and nice,” followed by a rhythmic “doo doo doo.” The video quickly became a massive internet sensation, amassing over 44 million views and sparking hundreds of remixes, dances, and requests for custom jingles from other major brands like Popeyes and Subway.
Recognizing the viral success, Dr Pepper officially licensed the audio and collaborated with creative agency Deutsch to transform the “earworm” into a national television campaign. The resulting 15-second commercial, which prominently credits Bingham’s handle (@romeosshow), debuted on January 19, 2026, during the College Football Playoff National Championship broadcast on ESPN. This partnership marks a significant milestone in creator-led advertising, turning a spontaneous home recording into a prime-time marketing asset.
(🎥/ @romeo.show )
Romeo Bingham, a 25-year-old creator from Tacoma, Washington, recently went viral after posting an impromptu jingle for Dr Pepper on TikTok. The original 11-second clip features Bingham singing the minimalist hook, “Dr Pepper, baby, it’s good and nice,” followed by a rhythmic “doo doo doo.” The video quickly became a massive internet sensation, amassing over 44 million views and sparking hundreds of remixes, dances, and requests for custom jingles from other major brands like Popeyes and Subway.
Recognizing the viral success, Dr Pepper officially licensed the audio and collaborated with creative agency Deutsch to transform the “earworm” into a national television campaign. The resulting 15-second commercial, which prominently credits Bingham’s handle (@romeosshow), debuted on January 19, 2026, during the College Football Playoff National Championship broadcast on ESPN. This partnership marks a significant milestone in creator-led advertising, turning a spontaneous home recording into a prime-time marketing asset.
(🎥/ @romeo.show )
