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Red Bull took ski jumping where official events can’t go. ⛷️❄️ On Olympic and World Cup hills, distance is limited by strict safety rules and equipment standards. So to see what’s possible beyond that ceiling, the hill itself had to change. Olympic medalist and World Cup winner Ryōyū Kobayashi headed to Akureyri in Iceland—a spot known for steep terrain and dependable winter conditions. Instead of using a normal inrun and takeoff, a team of engineers carved a one-off kicker directly into the mountainside, packing and shaping snow to precise angles with one purpose: maximum flight distance. No judges. No style points. No rulebook. Not a contest—just a controlled push at the edge of what a human can do when elite technique meets exact engineering. 🎿 Credits: Red Bull #RedBull #SkiJumping #ExtremeSports