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boardroom
Feb 11, 2026
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Cadillac is entering F1 with a statement. One month before its debut as the first expansion team in over a decade, Cadillac took over Times Square for a bold livery reveal, planting its flag as “America’s new home team.” Boardroom caught up with Cadillac F1 CMO Ahmed Iqbal, who made it clear: up against McLaren, Mercedes, Ferrari, and Red Bull, this team is starting from zero and inviting fans to build it from day one.
Cadillac is entering F1 with a statement. One month before its debut as the first expansion team in over a decade, Cadillac took over Times Square for a bold livery reveal, planting its flag as “America’s new home team.” Boardroom caught up with Cadillac F1 CMO Ahmed Iqbal, who made it clear: up against McLaren, Mercedes, Ferrari, and Red Bull, this team is starting from zero and inviting fans to build it from day one.
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