Adidas is leaning all the way into star power for its 2026 World Cup campaign, bringing together Timothée Chalamet, Bad Bunny, Lionel Messi, Trinity Rodman, Jude Bellingham, David Beckham, and Zinedine Zidane in a new World Cup ad centered around a neighborhood street soccer match.
The campaign serves as a major push ahead of the 2026 FIFA World Cup across the U.S., Canada, and Mexico, with Adidas positioning the tournament as a key opportunity to grow its North American business and close the gap with rival Nike.
(🎥: @tchalamet)
Adidas is leaning all the way into star power for its 2026 World Cup campaign, bringing together Timothée Chalamet, Bad Bunny, Lionel Messi, Trinity Rodman, Jude Bellingham, David Beckham, and Zinedine Zidane in a new World Cup ad centered around a neighborhood street soccer match.
The campaign serves as a major push ahead of the 2026 FIFA World Cup across the U.S., Canada, and Mexico, with Adidas positioning the tournament as a key opportunity to grow its North American business and close the gap with rival Nike.
(🎥: @tchalamet)
