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For most of the nearly 2,900 athletes competing, the Winter Games are not a paycheck. Training, travel, and equipment costs often outweigh earnings, even for medal contenders. But a select group benefits from league salaries, sponsorships, and bonuses.⁠ ⁠ While NHL players will rank among the top-paid competitors at the 2026 Milan Cortina Winter Olympics, the financial podium is led by Eileen Gu. The 22-year-old freestyle skiing superstar is estimated to have earned $23 million over the past 12 months, driven overwhelmingly by endorsements and brand partnerships rather than prize money.⁠ ⁠ (via @Forbes) #olympics #highest #paid #sports #forbes