Legendary February: Explained ๐
This month, Super Bowl LX, the Milan Cortina Winter Olympics and NBA All-Star Weekend will all take place in a 17-day window across NBCUniversal. More than 3,200 hours of premium live sports in just over 2 weeks, all under one umbrella.
Sources: Nielsen, Adobe Analytics, NBCU Internal Data, MarketCast, NBCU/BPI Milan Pre-Games Tracking
Legendary February: Explained ๐
This month, Super Bowl LX, the Milan Cortina Winter Olympics and NBA All-Star Weekend will all take place in a 17-day window across NBCUniversal. More than 3,200 hours of premium live sports in just over 2 weeks, all under one umbrella.
Sources: Nielsen, Adobe Analytics, NBCU Internal Data, MarketCast, NBCU/BPI Milan Pre-Games Tracking