If you were confused seeing Pikachu pop up during the Olympic men’s hockey final last weekend, don’t be: Pokémon is everywhere.
The iconic brand celebrated its 30th birthday last week and it's been rolling out the red carpet for the pocket monsters that helped create the highest-grossing media franchise in the world.
Since its debut in 1996, the Pokémon company has caught $150 billion in revenue from its Pokédex of products. Even the cards, which helped spark it all, have become a valuable asset in their own right. According to the Card Ladder index, which tracks the value of a collection of the most popular trading cards, the most popular Pokémon cards have outperformed the S&P 500 over the last two decades by a long shot.
The phenomenon shows no signs of slowing either: 'Pokémon Go,' the mobile game sensation, still sees around 30 million monthly players even though it debuted 10 years ago.
📸 : Getty
If you were confused seeing Pikachu pop up during the Olympic men’s hockey final last weekend, don’t be: Pokémon is everywhere.
The iconic brand celebrated its 30th birthday last week and it's been rolling out the red carpet for the pocket monsters that helped create the highest-grossing media franchise in the world.
Since its debut in 1996, the Pokémon company has caught $150 billion in revenue from its Pokédex of products. Even the cards, which helped spark it all, have become a valuable asset in their own right. According to the Card Ladder index, which tracks the value of a collection of the most popular trading cards, the most popular Pokémon cards have outperformed the S&P 500 over the last two decades by a long shot.
The phenomenon shows no signs of slowing either: 'Pokémon Go,' the mobile game sensation, still sees around 30 million monthly players even though it debuted 10 years ago.
📸 : Getty
If you were confused seeing Pikachu pop up during the Olympic men’s hockey final last weekend, don’t be: Pokémon is everywhere.
The iconic brand celebrated its 30th birthday last week and it's been rolling out the red carpet for the pocket monsters that helped create the highest-grossing media franchise in the world.
Since its debut in 1996, the Pokémon company has caught $150 billion in revenue from its Pokédex of products. Even the cards, which helped spark it all, have become a valuable asset in their own right. According to the Card Ladder index, which tracks the value of a collection of the most popular trading cards, the most popular Pokémon cards have outperformed the S&P 500 over the last two decades by a long shot.
The phenomenon shows no signs of slowing either: 'Pokémon Go,' the mobile game sensation, still sees around 30 million monthly players even though it debuted 10 years ago.
📸 : Getty