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In 2005, Four Loko came in 23.5oz cans, was 12% ABV and included 156mg of caffeine - the rough equivalent of drinking 4 beers and 2 Red Bulls simultaneously. Phusion Products, the company behind Four Loko - and other drinks like "Earthquake" and "Pirate Water" - is now working with JPMorgan to offload the brand for a rumored $400M. The original Four Loko was "one of the most guarded resources on all college campuses" after it was removed from shelves due to regulatory pressure in 2010, per John.