Sports money has gone fully widescreen. 💰
Juan Soto’s $765 million Mets deal now sits at the top, with Cristiano Ronaldo and Shohei Ohtani right there at the $700 million line. Those numbers look like salary. They also function like distribution deals, because one player can carry tickets, TV attention, global clips and a decade of identity.
That’s the part these contracts keep proving. The richest franchises aren’t buying a season. They’re buying continuity in a sports economy where attention is the scarce asset, and the very best athletes bring their own market with them.
#SportsBusiness #Sports #AthleteContracts #PlayerSalaries #JuanSoto
Sports money has gone fully widescreen. 💰
Juan Soto’s $765 million Mets deal now sits at the top, with Cristiano Ronaldo and Shohei Ohtani right there at the $700 million line. Those numbers look like salary. They also function like distribution deals, because one player can carry tickets, TV attention, global clips and a decade of identity.
That’s the part these contracts keep proving. The richest franchises aren’t buying a season. They’re buying continuity in a sports economy where attention is the scarce asset, and the very best athletes bring their own market with them.
#SportsBusiness #Sports #AthleteContracts #PlayerSalaries #JuanSoto