The HBO Max series Heated Rivalry is driving a noticeable surge in interest in NHL hockey, boosting ticket sales, game attendance and fan engagement.
Ticket marketplaces reported sharp increases, per Bloomberg: SeatGeek saw weekly hockey ticket sales rise more than 20% and revenue jump over 30%, while StubHub recorded a 75% increase in hockey ticket searches and more first-time buyers.
The show’s cultural impact is also visible in arenas and online. Fans are attending their first NHL games, teams are using the show’s music and themes during games, and franchises like the Bruins and Canadiens are incorporating Heated Rivalry into social media.
The Ottawa Senators quickly sold out of Heated Rivalry-inspired jerseys bearing the names of the show’s characters, with strong international demand and proceeds benefiting Ottawa Pride Hockey.
👉 LINK IN BIO to read more about the popular series' impact on hockey fandom
The HBO Max series Heated Rivalry is driving a noticeable surge in interest in NHL hockey, boosting ticket sales, game attendance and fan engagement.
Ticket marketplaces reported sharp increases, per Bloomberg: SeatGeek saw weekly hockey ticket sales rise more than 20% and revenue jump over 30%, while StubHub recorded a 75% increase in hockey ticket searches and more first-time buyers.
The show’s cultural impact is also visible in arenas and online. Fans are attending their first NHL games, teams are using the show’s music and themes during games, and franchises like the Bruins and Canadiens are incorporating Heated Rivalry into social media.
The Ottawa Senators quickly sold out of Heated Rivalry-inspired jerseys bearing the names of the show’s characters, with strong international demand and proceeds benefiting Ottawa Pride Hockey.
👉 LINK IN BIO to read more about the popular series' impact on hockey fandom
