@hypemaker China links up with @adidasoriginals for the HYPERBOOST Family Lookbook.
The project brings together eight creatives from across sport, street culture and fashion, led by adidas brand ambassador Dylan Wang @dylan_wang_1220 and adidas-sponsored athlete Shao Yuqi @yuqishao_hj.
Built around RUN HYPER x LIVE HYPER, the project explores two sides of the same energy. RUN HYPER taps into speed and movement, while LIVE HYPER brings that energy into spontaneous moments of everyday street life.
Each talent brings their own style to the lookbook, moving between different settings and rhythms throughout the day. From ordinary streets to daily commutes and the moments in between, HYPERBOOST is captured as part of wherever the day takes them.
In partnership with adidas
#adidas #adidasOriginals #HYPERBOOSTEUPHORIA #HYPERBOOST #Hypemaker
@hypemaker China links up with @adidasoriginals for the HYPERBOOST Family Lookbook.
The project brings together eight creatives from across sport, street culture and fashion, led by adidas brand ambassador Dylan Wang @dylan_wang_1220 and adidas-sponsored athlete Shao Yuqi @yuqishao_hj.
Built around RUN HYPER x LIVE HYPER, the project explores two sides of the same energy. RUN HYPER taps into speed and movement, while LIVE HYPER brings that energy into spontaneous moments of everyday street life.
Each talent brings their own style to the lookbook, moving between different settings and rhythms throughout the day. From ordinary streets to daily commutes and the moments in between, HYPERBOOST is captured as part of wherever the day takes them.
In partnership with adidas
#adidas #adidasOriginals #HYPERBOOSTEUPHORIA #HYPERBOOST #Hypemaker
