Who could’ve guessed that in 2026, the sportswear name on everybody’s lips would be @skechers?
The footwear giant’s long game is finally paying off, with @nycknicks star @oanunoby delivering the brand’s biggest basketball moment yet. After securing a dramatic Game 4 playoff win in his Skechers SKX Nexus “NYC Blue” PE, Anunoby went on to help the Knicks claim their first NBA title in over 50 years, becoming the first Skechers-sponsored player to win an NBA championship.
But Anunoby is only part of a much larger push. From Harry Kane leading England and Bayern Munich to Jackie Young’s WNBA success and Skechers’ growing presence across soccer, basketball, cricket, and beyond, the brand is making a serious play for sportswear credibility. For a company that already ranks among the world’s top-selling footwear labels, 2026 feels less like a surprise breakthrough and more like the culmination of years of ambition finally coming into focus.
Who could’ve guessed that in 2026, the sportswear name on everybody’s lips would be @skechers?
The footwear giant’s long game is finally paying off, with @nycknicks star @oanunoby delivering the brand’s biggest basketball moment yet. After securing a dramatic Game 4 playoff win in his Skechers SKX Nexus “NYC Blue” PE, Anunoby went on to help the Knicks claim their first NBA title in over 50 years, becoming the first Skechers-sponsored player to win an NBA championship.
But Anunoby is only part of a much larger push. From Harry Kane leading England and Bayern Munich to Jackie Young’s WNBA success and Skechers’ growing presence across soccer, basketball, cricket, and beyond, the brand is making a serious play for sportswear credibility. For a company that already ranks among the world’s top-selling footwear labels, 2026 feels less like a surprise breakthrough and more like the culmination of years of ambition finally coming into focus.
