The people spoke and Ring listened.
Amazon's Ring is pulling out of its planned partnership with police tech firm Flock Safety after backlash over its Super Bowl ad promoting its new AI-powered "Search Party" feature. The tool lets users activate a network of participating Ring cameras to scan for missing pets. Flock, for its part, runs automated license plate readers widely used by law enforcement.
Ring said the integration would require "significantly more time and resources than anticipated." No videos were shared between the two systems and the feature never actually went live, the company added. The move comes amid mounting scrutiny of Big Tech's ties to federal agencies like ICE and CBP, with employees at Salesforce and Google also pressuring leadership to cut similar connections.
📸: Ring, Canva
The people spoke and Ring listened.
Amazon's Ring is pulling out of its planned partnership with police tech firm Flock Safety after backlash over its Super Bowl ad promoting its new AI-powered "Search Party" feature. The tool lets users activate a network of participating Ring cameras to scan for missing pets. Flock, for its part, runs automated license plate readers widely used by law enforcement.
Ring said the integration would require "significantly more time and resources than anticipated." No videos were shared between the two systems and the feature never actually went live, the company added. The move comes amid mounting scrutiny of Big Tech's ties to federal agencies like ICE and CBP, with employees at Salesforce and Google also pressuring leadership to cut similar connections.
📸: Ring, Canva