Drake has taken album promotion to another level by hiding the release date for his upcoming project Iceman inside a massive ice structure placed in downtown Toronto.
Fans quickly gathered around the installation, with some even trying to speed things up using tools and fire to break through the ice and reveal the date hidden inside.
The unusual stunt has turned the album rollout into a real-time spectacle, with crowds now watching and waiting for the ice to melt and the mystery to be revealed.
[📸 1 & 3: @champagnepapi
🎥 2: @aaronbillz]
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#Viral #Pubity
Drake has taken album promotion to another level by hiding the release date for his upcoming project Iceman inside a massive ice structure placed in downtown Toronto.
Fans quickly gathered around the installation, with some even trying to speed things up using tools and fire to break through the ice and reveal the date hidden inside.
The unusual stunt has turned the album rollout into a real-time spectacle, with crowds now watching and waiting for the ice to melt and the mystery to be revealed.
[📸 1 & 3: @champagnepapi
🎥 2: @aaronbillz]
-
#Viral #Pubity
![Drake has taken album promotion to another level by hiding the release date for his upcoming project Iceman inside a massive ice structure placed in downtown Toronto.
Fans quickly gathered around the installation, with some even trying to speed things up using tools and fire to break through the ice and reveal the date hidden inside.
The unusual stunt has turned the album rollout into a real-time spectacle, with crowds now watching and waiting for the ice to melt and the mystery to be revealed.
[📸 1 & 3: @champagnepapi
🎥 2: @aaronbillz]
-
#Viral #Pubity](https://cdn.socialpruf.com/instagram/image/3880360204412501632_1431724849/0)
![Drake has taken album promotion to another level by hiding the release date for his upcoming project Iceman inside a massive ice structure placed in downtown Toronto.
Fans quickly gathered around the installation, with some even trying to speed things up using tools and fire to break through the ice and reveal the date hidden inside.
The unusual stunt has turned the album rollout into a real-time spectacle, with crowds now watching and waiting for the ice to melt and the mystery to be revealed.
[📸 1 & 3: @champagnepapi
🎥 2: @aaronbillz]
-
#Viral #Pubity](https://cdn.socialpruf.com/instagram/image/3880360204412501632_1431724849/2)
![Drake has taken album promotion to another level by hiding the release date for his upcoming project Iceman inside a massive ice structure placed in downtown Toronto.
Fans quickly gathered around the installation, with some even trying to speed things up using tools and fire to break through the ice and reveal the date hidden inside.
The unusual stunt has turned the album rollout into a real-time spectacle, with crowds now watching and waiting for the ice to melt and the mystery to be revealed.
[📸 1 & 3: @champagnepapi
🎥 2: @aaronbillz]
-
#Viral #Pubity](https://cdn.socialpruf.com/instagram/image/3880360204412501632_1431724849/3)
![Drake has taken album promotion to another level by hiding the release date for his upcoming project Iceman inside a massive ice structure placed in downtown Toronto.
Fans quickly gathered around the installation, with some even trying to speed things up using tools and fire to break through the ice and reveal the date hidden inside.
The unusual stunt has turned the album rollout into a real-time spectacle, with crowds now watching and waiting for the ice to melt and the mystery to be revealed.
[📸 1 & 3: @champagnepapi
🎥 2: @aaronbillz]
-
#Viral #Pubity](https://cdn.socialpruf.com/instagram/image/3880360204412501632_1431724849/4)
![Drake has taken album promotion to another level by hiding the release date for his upcoming project Iceman inside a massive ice structure placed in downtown Toronto.
Fans quickly gathered around the installation, with some even trying to speed things up using tools and fire to break through the ice and reveal the date hidden inside.
The unusual stunt has turned the album rollout into a real-time spectacle, with crowds now watching and waiting for the ice to melt and the mystery to be revealed.
[📸 1 & 3: @champagnepapi
🎥 2: @aaronbillz]
-
#Viral #Pubity](https://cdn.socialpruf.com/instagram/image/3880360204412501632_1431724849/5)
![Drake has taken album promotion to another level by hiding the release date for his upcoming project Iceman inside a massive ice structure placed in downtown Toronto.
Fans quickly gathered around the installation, with some even trying to speed things up using tools and fire to break through the ice and reveal the date hidden inside.
The unusual stunt has turned the album rollout into a real-time spectacle, with crowds now watching and waiting for the ice to melt and the mystery to be revealed.
[📸 1 & 3: @champagnepapi
🎥 2: @aaronbillz]
-
#Viral #Pubity](https://cdn.socialpruf.com/instagram/image/3880360204412501632_1431724849/6)
![Drake has taken album promotion to another level by hiding the release date for his upcoming project Iceman inside a massive ice structure placed in downtown Toronto.
Fans quickly gathered around the installation, with some even trying to speed things up using tools and fire to break through the ice and reveal the date hidden inside.
The unusual stunt has turned the album rollout into a real-time spectacle, with crowds now watching and waiting for the ice to melt and the mystery to be revealed.
[📸 1 & 3: @champagnepapi
🎥 2: @aaronbillz]
-
#Viral #Pubity](https://cdn.socialpruf.com/instagram/image/3880360204412501632_1431724849/7)