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🍔🍟 @mcdonalds is expanding the world of @kpopdemonhuntersnetflix, giving fans something to chew on while they wait for the franchise’s next installment. The effort, titled “Battle for the Fans,” introduces a fresh storyline built around a competition between fictional idol groups Huntr/x and the Saja Boys, with McDonald’s as the arena where the clash plays out. The campaign, from @wiedenkennedy, builds on McDonald’s history of celeb meals, but with a competitive twist. “A year after its premiere, fans are starving for more K-pop Demon Hunters content. So we decided to give them just that, a real battle between Huntr/x and Saja Boys at McDonald’s that feels straight out of the movie,” said Eric Helin, global executive creative director at W+K. 📲 Read about the full campaign at the link in our bio. 🔗