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lowbattery
May 20, 2026
We secretly built the viral Drake Iceman countdown site. When Drake teased Iceman, we didn't just post about it. In days, our team launched icemancountdown.com - a fully custom microsite that expanded the Iceman universe: Countdown timer to album release Custom Iceman font generator Exclusive zine drops & easter eggs "Freeze The World" - a custom arcade game w/ a $10K prize courtesy of our partners @stakeusa We dropped it on our socials... Within minutes it exploded across the Drake community, got picked up by traditional media, and had creators like DJ Akademiks spending hours decoding it live on Twitch. The results: 2M+ unique site views 500K+ game attempts Hundreds of millions of impressions across social Partners who are ready to think this way ➡️ partnerships@lowbattery.xyz
We secretly built the viral Drake Iceman countdown site. When Drake teased Iceman, we didn't just post about it. In days, our team launched icemancountdown.com - a fully custom microsite that expanded the Iceman universe: Countdown timer to album release Custom Iceman font generator Exclusive zine drops & easter eggs "Freeze The World" - a custom arcade game w/ a $10K prize courtesy of our partners @stakeusa We dropped it on our socials... Within minutes it exploded across the Drake community, got picked up by traditional media, and had creators like DJ Akademiks spending hours decoding it live on Twitch. The results: 2M+ unique site views 500K+ game attempts Hundreds of millions of impressions across social Partners who are ready to think this way ➡️ partnerships@lowbattery.xyz
We secretly built the viral Drake Iceman countdown site. When Drake teased Iceman, we didn't just post about it. In days, our team launched icemancountdown.com - a fully custom microsite that expanded the Iceman universe: Countdown timer to album release Custom Iceman font generator Exclusive zine drops & easter eggs "Freeze The World" - a custom arcade game w/ a $10K prize courtesy of our partners @stakeusa We dropped it on our socials... Within minutes it exploded across the Drake community, got picked up by traditional media, and had creators like DJ Akademiks spending hours decoding it live on Twitch. The results: 2M+ unique site views 500K+ game attempts Hundreds of millions of impressions across social Partners who are ready to think this way ➡️ partnerships@lowbattery.xyz
We secretly built the viral Drake Iceman countdown site. When Drake teased Iceman, we didn't just post about it. In days, our team launched icemancountdown.com - a fully custom microsite that expanded the Iceman universe: Countdown timer to album release Custom Iceman font generator Exclusive zine drops & easter eggs "Freeze The World" - a custom arcade game w/ a $10K prize courtesy of our partners @stakeusa We dropped it on our socials... Within minutes it exploded across the Drake community, got picked up by traditional media, and had creators like DJ Akademiks spending hours decoding it live on Twitch. The results: 2M+ unique site views 500K+ game attempts Hundreds of millions of impressions across social Partners who are ready to think this way ➡️ partnerships@lowbattery.xyz
We secretly built the viral Drake Iceman countdown site. When Drake teased Iceman, we didn't just post about it. In days, our team launched icemancountdown.com - a fully custom microsite that expanded the Iceman universe: Countdown timer to album release Custom Iceman font generator Exclusive zine drops & easter eggs "Freeze The World" - a custom arcade game w/ a $10K prize courtesy of our partners @stakeusa We dropped it on our socials... Within minutes it exploded across the Drake community, got picked up by traditional media, and had creators like DJ Akademiks spending hours decoding it live on Twitch. The results: 2M+ unique site views 500K+ game attempts Hundreds of millions of impressions across social Partners who are ready to think this way ➡️ partnerships@lowbattery.xyz
We secretly built the viral Drake Iceman countdown site. When Drake teased Iceman, we didn't just post about it. In days, our team launched icemancountdown.com - a fully custom microsite that expanded the Iceman universe: Countdown timer to album release Custom Iceman font generator Exclusive zine drops & easter eggs "Freeze The World" - a custom arcade game w/ a $10K prize courtesy of our partners @stakeusa We dropped it on our socials... Within minutes it exploded across the Drake community, got picked up by traditional media, and had creators like DJ Akademiks spending hours decoding it live on Twitch. The results: 2M+ unique site views 500K+ game attempts Hundreds of millions of impressions across social Partners who are ready to think this way ➡️ partnerships@lowbattery.xyz
5.85K
234
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We secretly built the viral Drake Iceman countdown site. When Drake teased Iceman, we didn't just post about it. In days, our team launched icemancountdown.com - a fully custom microsite that expanded the Iceman universe: Countdown timer to album release Custom Iceman font generator Exclusive zine drops & easter eggs "Freeze The World" - a custom arcade game w/ a $10K prize courtesy of our partners @stakeusa We dropped it on our socials... Within minutes it exploded across the Drake community, got picked up by traditional media, and had creators like DJ Akademiks spending hours decoding it live on Twitch. The results: 2M+ unique site views 500K+ game attempts Hundreds of millions of impressions across social Partners who are ready to think this way ➡️ partnerships@lowbattery.xyz

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5.85K
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234
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