The mere mention of Mexico 86, USA 94 and South Africa 2010 evoke passionate visual images that go beyond the who lifted the trophy, they each had a unique look and feel that helped capture the imagination of multiple generations. But advancements in broadcasting capabilities and laborious manuals that dictate the exact brightness of stadia floodlights have made it harder to tell one tournament from the other. But with this summer’s edition set to be the most watched ever it’s time for FIFA to embrace what make’s this edition different.
Despite each of the last 4 tournaments being hosted on different continents, the appearance and presentation of the matches are each wrapped in the same laminated corporate sheen that has become FIFA’s speciality. When you factor in the pre-season friendly allegations that North America must battle with on top of the iron fist of Infantino’s regulations, it’s looks like an uphill battle before a ball has even been kicked.
Football shouldn’t always look the same, it should be varied and unpredictable. There’s no greater stage than World Cup to show what that should look like.
The mere mention of Mexico 86, USA 94 and South Africa 2010 evoke passionate visual images that go beyond the who lifted the trophy, they each had a unique look and feel that helped capture the imagination of multiple generations. But advancements in broadcasting capabilities and laborious manuals that dictate the exact brightness of stadia floodlights have made it harder to tell one tournament from the other. But with this summer’s edition set to be the most watched ever it’s time for FIFA to embrace what make’s this edition different.
Despite each of the last 4 tournaments being hosted on different continents, the appearance and presentation of the matches are each wrapped in the same laminated corporate sheen that has become FIFA’s speciality. When you factor in the pre-season friendly allegations that North America must battle with on top of the iron fist of Infantino’s regulations, it’s looks like an uphill battle before a ball has even been kicked.
Football shouldn’t always look the same, it should be varied and unpredictable. There’s no greater stage than World Cup to show what that should look like.