McDonald’s just turned Netflix fandom into a marketing move nobody saw coming.
Wieden+Kennedy New York created two rival meals tied to the hit show KPop Demon Hunters, where fans pick a side, scan a QR code, and get pulled into a digital experience.
Every order becomes part of the rivalry. Every bite keeps the loop going. This is what it looks like when a brand stops interrupting culture and starts becoming it.
Which team are you on?
@mcdonalds @kpopdemonhuntersnetflix
McDonald’s just turned Netflix fandom into a marketing move nobody saw coming.
Wieden+Kennedy New York created two rival meals tied to the hit show KPop Demon Hunters, where fans pick a side, scan a QR code, and get pulled into a digital experience.
Every order becomes part of the rivalry. Every bite keeps the loop going. This is what it looks like when a brand stops interrupting culture and starts becoming it.
Which team are you on?
@mcdonalds @kpopdemonhuntersnetflix
