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McDonald’s just turned Netflix fandom into a marketing move nobody saw coming. Wieden+Kennedy New York created two rival meals tied to the hit show KPop Demon Hunters, where fans pick a side, scan a QR code, and get pulled into a digital experience. Every order becomes part of the rivalry. Every bite keeps the loop going. This is what it looks like when a brand stops interrupting culture and starts becoming it. Which team are you on? @mcdonalds @kpopdemonhuntersnetflix