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boardroom
Jun 17, 2026
After soundtracking the Knicks’ title run, NYC’s iconic anthem is getting its parade moment.⁠
⁠
Alicia Keys is set to perform the 2009 hit at Thursday’s championship celebration, as the Knicks parade through Lower Manhattan and close at City Hall. After the franchise’s first title in more than 50 years, the song has basically become the city’s victory soundtrack.⁠
⁠
The numbers back it up: After the Knicks’ historic 29-point comeback in Game 4, Jay-Z and Alicia Keys’ hit surged 1,245% among Spotify users in New York City, according to Rolling Stone, and hit a new single-day Spotify peak with 1.5M+ streams.
558K
22.3K
213

After soundtracking the Knicks’ title run, NYC’s iconic anthem is getting its parade moment.⁠ ⁠ Alicia Keys is set to perform the 2009 hit at Thursday’s championship celebration, as the Knicks parade through Lower Manhattan and close at City Hall. After the franchise’s first title in more than 50 years, the song has basically become the city’s victory soundtrack.⁠ ⁠ The numbers back it up: After the Knicks’ historic 29-point comeback in Game 4, Jay-Z and Alicia Keys’ hit surged 1,245% among Spotify users in New York City, according to Rolling Stone, and hit a new single-day Spotify peak with 1.5M+ streams.

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