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Feb 11, 2026
Levi’s has named Shai Gilgeous-Alexander as one of its new global brand ambassadors as part of the brand’s “Behind Every Original” campaign 🏀👖 The campaign, which debuted during the Super Bowl, highlights influential cultural figures who embody originality and progress. Gilgeous-Alexander appears in the anthem film “Backstory,” representing the intersection of sport, fashion, and culture — reinforcing Levi’s longstanding connection to athletes and cultural trailblazers.
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Levi’s has named Shai Gilgeous-Alexander as one of its new global brand ambassadors as part of the brand’s “Behind Every Original” campaign 🏀👖 The campaign, which debuted during the Super Bowl, highlights influential cultural figures who embody originality and progress. Gilgeous-Alexander appears in the anthem film “Backstory,” representing the intersection of sport, fashion, and culture — reinforcing Levi’s longstanding connection to athletes and cultural trailblazers.
0:00 /0:00
Levi’s has named Shai Gilgeous-Alexander as one of its new global brand ambassadors as part of the brand’s “Behind Every Original” campaign 🏀👖 The campaign, which debuted during the Super Bowl, highlights influential cultural figures who embody originality and progress. Gilgeous-Alexander appears in the anthem film “Backstory,” representing the intersection of sport, fashion, and culture — reinforcing Levi’s longstanding connection to athletes and cultural trailblazers.
Levi’s has named Shai Gilgeous-Alexander as one of its new global brand ambassadors as part of the brand’s “Behind Every Original” campaign 🏀👖 The campaign, which debuted during the Super Bowl, highlights influential cultural figures who embody originality and progress. Gilgeous-Alexander appears in the anthem film “Backstory,” representing the intersection of sport, fashion, and culture — reinforcing Levi’s longstanding connection to athletes and cultural trailblazers.
0:00 /0:00
Levi’s has named Shai Gilgeous-Alexander as one of its new global brand ambassadors as part of the brand’s “Behind Every Original” campaign 🏀👖 The campaign, which debuted during the Super Bowl, highlights influential cultural figures who embody originality and progress. Gilgeous-Alexander appears in the anthem film “Backstory,” representing the intersection of sport, fashion, and culture — reinforcing Levi’s longstanding connection to athletes and cultural trailblazers.
708K
28.3K
239

Levi’s has named Shai Gilgeous-Alexander as one of its new global brand ambassadors as part of the brand’s “Behind Every Original” campaign 🏀👖 The campaign, which debuted during the Super Bowl, highlights influential cultural figures who embody originality and progress. Gilgeous-Alexander appears in the anthem film “Backstory,” representing the intersection of sport, fashion, and culture — reinforcing Levi’s longstanding connection to athletes and cultural trailblazers.

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