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thebrandblueprint
Sep 22, 2026· 5:37 PM
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#SnapPartner Is @snapchat now the hottest marketing channel? I went to Snapchat’s Performance Summit to see how brands are actually using the platform. Because the hottest brands are crushing it by using Snap. And the biggest takeaway was how many brands are using Snap to find completely new customers. Comfrt said 79% of the customers they acquired through Snapchat were new, with 3x incremental ROAS. American Eagle is using Snap Map to drive retail lift , and Grüns is using the platform to reach customers they may not be finding elsewhere. Even Gary Vee called Snapchat a secret weapon for his clients finding new customers. Do you think Snapchat is underrated as a marketing channel? #marketing #performancemarketing

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