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Sometimes redesigns are just little tweaks, and other times they’re full overhauls that completely flip the brand on its head. Atlas‘ redesign for Moonglade Soda is the latter. ⁠ ⁠ The design is engineered for instant discoverability, with flavor names set in heavy, all-caps street signage and a product descriptor that reads cleanly from six feet away. @atlasbranding uses that clarity to give Moonglade Soda a sharper shelf identity for its low-sugar ginger beer and organic soda, made in California and tuned to the aesthetic tastes of its customer base.⁠ ⁠ Link in bio for the full article. #design #branding #linkinbio #graphicdesign #packagingdesign #thedieline #dieline #packaging