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founderspodcast
Jun 26, 2026
0:00 /0:00
42.5K
2.18K
15

He’s 41 when he quits his job and starts his first company. He puts all of his money in it. To not go into debt there were no dividend payments for the first 13 years. All the profits flowed back into expansion. “We are advancing constantly.” As the brand got more and more popular he got assaulted with all of these offers. We can make: Red Bull gummy bears Red Bull underwear Red Bull perfume He said no to every single one. He puts all of his energy behind one arrow. He had a “burn the boats” mentality. He was aiming for fun and durability over everything else. He said: “If things had gone wrong, I’d be sleeping under a bridge today.” From the episode “Red Bull’s Billionaire Maniac Founder

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