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morningbrew
Apr 2, 2026
Investors are calling a foul on Nike’s quarterly outlook. Reporting earnings this week, the sportswear giant beat on both revenue and earnings, but under the hood, results were mixed: wholesale sales rose 5%, but Nike’s own stores and e-commerce sales fell 4%. Meanwhile, gross margins slipped to 40% as tariffs battered North American profits. But the real problem? Management guided for sales to fall 2% to 4% this quarter, missing expectations for 2% growth, and warned that sales will sink by low single digits through the end of the calendar year. As a result, shares dropped over 15% yesterday, hitting their lowest level in over a decade and now sit down over 30% year-to-date. Already a year and a half into his return at Nike, investors are clearly growing impatient with CEO Elliott Hill’s reset plan. 📸 : Getty
Investors are calling a foul on Nike’s quarterly outlook. Reporting earnings this week, the sportswear giant beat on both revenue and earnings, but under the hood, results were mixed: wholesale sales rose 5%, but Nike’s own stores and e-commerce sales fell 4%. Meanwhile, gross margins slipped to 40% as tariffs battered North American profits. But the real problem? Management guided for sales to fall 2% to 4% this quarter, missing expectations for 2% growth, and warned that sales will sink by low single digits through the end of the calendar year. As a result, shares dropped over 15% yesterday, hitting their lowest level in over a decade and now sit down over 30% year-to-date. Already a year and a half into his return at Nike, investors are clearly growing impatient with CEO Elliott Hill’s reset plan. 📸 : Getty
Investors are calling a foul on Nike’s quarterly outlook. Reporting earnings this week, the sportswear giant beat on both revenue and earnings, but under the hood, results were mixed: wholesale sales rose 5%, but Nike’s own stores and e-commerce sales fell 4%. Meanwhile, gross margins slipped to 40% as tariffs battered North American profits. But the real problem? Management guided for sales to fall 2% to 4% this quarter, missing expectations for 2% growth, and warned that sales will sink by low single digits through the end of the calendar year. As a result, shares dropped over 15% yesterday, hitting their lowest level in over a decade and now sit down over 30% year-to-date. Already a year and a half into his return at Nike, investors are clearly growing impatient with CEO Elliott Hill’s reset plan. 📸 : Getty
Investors are calling a foul on Nike’s quarterly outlook. Reporting earnings this week, the sportswear giant beat on both revenue and earnings, but under the hood, results were mixed: wholesale sales rose 5%, but Nike’s own stores and e-commerce sales fell 4%. Meanwhile, gross margins slipped to 40% as tariffs battered North American profits. But the real problem? Management guided for sales to fall 2% to 4% this quarter, missing expectations for 2% growth, and warned that sales will sink by low single digits through the end of the calendar year. As a result, shares dropped over 15% yesterday, hitting their lowest level in over a decade and now sit down over 30% year-to-date. Already a year and a half into his return at Nike, investors are clearly growing impatient with CEO Elliott Hill’s reset plan. 📸 : Getty
Investors are calling a foul on Nike’s quarterly outlook. Reporting earnings this week, the sportswear giant beat on both revenue and earnings, but under the hood, results were mixed: wholesale sales rose 5%, but Nike’s own stores and e-commerce sales fell 4%. Meanwhile, gross margins slipped to 40% as tariffs battered North American profits. But the real problem? Management guided for sales to fall 2% to 4% this quarter, missing expectations for 2% growth, and warned that sales will sink by low single digits through the end of the calendar year. As a result, shares dropped over 15% yesterday, hitting their lowest level in over a decade and now sit down over 30% year-to-date. Already a year and a half into his return at Nike, investors are clearly growing impatient with CEO Elliott Hill’s reset plan. 📸 : Getty
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Investors are calling a foul on Nike’s quarterly outlook. Reporting earnings this week, the sportswear giant beat on both revenue and earnings, but under the hood, results were mixed: wholesale sales rose 5%, but Nike’s own stores and e-commerce sales fell 4%. Meanwhile, gross margins slipped to 40% as tariffs battered North American profits. But the real problem? Management guided for sales to fall 2% to 4% this quarter, missing expectations for 2% growth, and warned that sales will sink by low single digits through the end of the calendar year. As a result, shares dropped over 15% yesterday, hitting their lowest level in over a decade and now sit down over 30% year-to-date. Already a year and a half into his return at Nike, investors are clearly growing impatient with CEO Elliott Hill’s reset plan. 📸 : Getty

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