Post Analytics

Wendy’s is taking the viral burger tasting trend to a new level. The fast food giant is hiring a Chief Tasting Officer and the salary is $100,000. The role is exactly what it sounds like. The person hired will help taste new menu items, share feedback, create content and occasionally appear in ads while representing the brand. After the McDonald’s CEO was mercilessly roasted online for his taste-test of the brand’s new Big Arch burger, the top dogs at Burger King and Wendy’s both got in on the trend. Wendy’s is taking it a step further, however, and offering what would be a real-life dream job to any serious burger aficionado. The job posting describes the qualifications as pretty simple: • A human mouth • A pulse • Opinions • Taste • Creativity Applicants are asked to submit a video explaining why they’re perfect for the role and ideally show themselves tasting Wendy’s food. The company says the position will include quarterly vlog check-ins, tasting trends and helping bring “vibes, taste and creativity” to the brand. In other words… you might get paid six figures to eat burgers. By the way, we have a weekly newsletter rounding up all of the biggest stories so you don’t have to. One newsletter, once a week. Link in bio. Media via Wendy’s / X #bantrbusiness #dreamjob #wendys