DICK’S Sporting Goods and adidas are going big for the 2026 FIFA World Cup.
Produced by OBB and developed by Bolded, OBB’s branded content studio, the campaign stars Lionel Messi, Lamine Yamal, Trinity Rodman, Patrick and Brittany Mahomes, Juanpa Zurita, and Cobi Jones. The campaign will make its broadcast debut on June 11 as the World Cup begins.
The DICK’S Sporting Goods Foundation is also partnering with DonorsChoose to fund up to $250,000 in youth soccer projects nationwide, extending the World Cup push from retail into grassroots access.
“We wanted to create a spot that captures the feeling of what the World Cup represents - possibility, imagination and the way the game can transport people beyond the sidelines,” said Michael D. Ratner, Founder and CEO of OBB Media.
(🎥: @obb)
DICK’S Sporting Goods and adidas are going big for the 2026 FIFA World Cup.
Produced by OBB and developed by Bolded, OBB’s branded content studio, the campaign stars Lionel Messi, Lamine Yamal, Trinity Rodman, Patrick and Brittany Mahomes, Juanpa Zurita, and Cobi Jones. The campaign will make its broadcast debut on June 11 as the World Cup begins.
The DICK’S Sporting Goods Foundation is also partnering with DonorsChoose to fund up to $250,000 in youth soccer projects nationwide, extending the World Cup push from retail into grassroots access.
“We wanted to create a spot that captures the feeling of what the World Cup represents - possibility, imagination and the way the game can transport people beyond the sidelines,” said Michael D. Ratner, Founder and CEO of OBB Media.
(🎥: @obb)
