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🏎️ @claudeai and @williamsf1team are using this weekend’s Monaco Formula 1 Grand Prix to spotlight the people behind the pit wall and behind the wheel with a campaign called “Pattern of Thought.” The effort transforms data gathered from drivers and team personnel into a visual identity that will appear across helmets, race suits and the team’s garage during the race weekend. The campaign, from Mother, centers on the mental side of F1, highlighting how engineers, strategists and drivers process information and make decisions under pressure. “Everyone sees the car. Almost no one sees the thinking,” said Andrew Stirk, head of brand at Anthropic. “‘Pattern of Thought’ makes it visible: the focus, teamwork and judgment. A race is won in hundredths of a second. A championship takes the extended thinking of a whole team, and that is the thinking Claude is designed to support.” The work extends Anthropic’s “Keep Thinking” brand platform, designed to center the key role of humans amid the rise of artificial intelligence. It also reflects the AI industry’s obsession with auto racing, which is a highly data-heavy spots. 📲 Read about the full campaign at the link in our bio. 🔗