A fan broke @convene’s sign during the Knicks parade — and the company’s response was fast and perfect.
@heyfeifer says it highlights the most important skill for any brand today: speed.
Culture moves fast. Today’s viral moment is tomorrow’s forgotten history. So if you want to join the conversation while it still matters, you must structure yourself for speed.
That means having a plan for rapid response. You want clear guardrails, minimal layers of approval, and the ability to go from idea to execution fast.
Because the faster you can move, the more relevant you can be.
A fan broke @convene’s sign during the Knicks parade — and the company’s response was fast and perfect.
@heyfeifer says it highlights the most important skill for any brand today: speed.
Culture moves fast. Today’s viral moment is tomorrow’s forgotten history. So if you want to join the conversation while it still matters, you must structure yourself for speed.
That means having a plan for rapid response. You want clear guardrails, minimal layers of approval, and the ability to go from idea to execution fast.
Because the faster you can move, the more relevant you can be.
