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Pepsi’s Super Bowl commercial used Coca-Cola’s polar bear in a blind taste test to promote Pepsi Zero. Soon after, a fan-made Coca-Cola reply ad went viral. In the video, the bear wakes up from a nightmare and grabs a Coke, implying the Pepsi moment wasn’t real. The ad wasn’t official, but it spread widely online. It shows how powerful brand mascots have become. When an asset is iconic enough, the audience starts creating and distributing content around it extending the brand rivalry beyond paid campaigns. Coca-Cola AD creative agency: @unreel Follow @biz.insider for more creative ad campaigns.