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pubity
Feb 1, 2026
An Australian Liverpool fan named Joe, living in New York, realized he had no one to watch his beloved Liverpool play in the Champions League. So with YouTuber Zac Alsop he printed out flyers with Joe’s face on it that read “Have A Beer With Me,” and handed them out across Manhattan, inviting total strangers to join Joe at a bar for the match. Hundreds of football fans showed up, and Heineken had secretly transformed the bar into a Champions League style viewing party, flown in the actual UEFA Champions League trophy, and even had football legend Bastian Schweinsteiger serving beers behind the bar. The stunt launches “Fans Have More Friends,” Heineken’s new global platform uniting its football, Formula 1 and music festival partnerships. This comes after research commissioned by Heineken shows 75% of fans say their passion helped them meet new people, with 3 in 5 (59%) saying it’s helped them forge some of their closest friendships! The global platform will roll out in more than 50 markets in 2026 around major moments like the UEFA Champions League finals, Coachella and Grand Prix weekends worldwide, with appearances from Max Verstappen, Virgil van Dijk and Martin Garrix. #Pubity #Viral #Heineken #FansHaveMoreFriends #ad
An Australian Liverpool fan named Joe, living in New York, realized he had no one to watch his beloved Liverpool play in the Champions League. So with YouTuber Zac Alsop he printed out flyers with Joe’s face on it that read “Have A Beer With Me,” and handed them out across Manhattan, inviting total strangers to join Joe at a bar for the match. Hundreds of football fans showed up, and Heineken had secretly transformed the bar into a Champions League style viewing party, flown in the actual UEFA Champions League trophy, and even had football legend Bastian Schweinsteiger serving beers behind the bar. The stunt launches “Fans Have More Friends,” Heineken’s new global platform uniting its football, Formula 1 and music festival partnerships. This comes after research commissioned by Heineken shows 75% of fans say their passion helped them meet new people, with 3 in 5 (59%) saying it’s helped them forge some of their closest friendships! The global platform will roll out in more than 50 markets in 2026 around major moments like the UEFA Champions League finals, Coachella and Grand Prix weekends worldwide, with appearances from Max Verstappen, Virgil van Dijk and Martin Garrix. #Pubity #Viral #Heineken #FansHaveMoreFriends #ad
An Australian Liverpool fan named Joe, living in New York, realized he had no one to watch his beloved Liverpool play in the Champions League. So with YouTuber Zac Alsop he printed out flyers with Joe’s face on it that read “Have A Beer With Me,” and handed them out across Manhattan, inviting total strangers to join Joe at a bar for the match. Hundreds of football fans showed up, and Heineken had secretly transformed the bar into a Champions League style viewing party, flown in the actual UEFA Champions League trophy, and even had football legend Bastian Schweinsteiger serving beers behind the bar. The stunt launches “Fans Have More Friends,” Heineken’s new global platform uniting its football, Formula 1 and music festival partnerships. This comes after research commissioned by Heineken shows 75% of fans say their passion helped them meet new people, with 3 in 5 (59%) saying it’s helped them forge some of their closest friendships! The global platform will roll out in more than 50 markets in 2026 around major moments like the UEFA Champions League finals, Coachella and Grand Prix weekends worldwide, with appearances from Max Verstappen, Virgil van Dijk and Martin Garrix. #Pubity #Viral #Heineken #FansHaveMoreFriends #ad
An Australian Liverpool fan named Joe, living in New York, realized he had no one to watch his beloved Liverpool play in the Champions League. So with YouTuber Zac Alsop he printed out flyers with Joe’s face on it that read “Have A Beer With Me,” and handed them out across Manhattan, inviting total strangers to join Joe at a bar for the match. Hundreds of football fans showed up, and Heineken had secretly transformed the bar into a Champions League style viewing party, flown in the actual UEFA Champions League trophy, and even had football legend Bastian Schweinsteiger serving beers behind the bar. The stunt launches “Fans Have More Friends,” Heineken’s new global platform uniting its football, Formula 1 and music festival partnerships. This comes after research commissioned by Heineken shows 75% of fans say their passion helped them meet new people, with 3 in 5 (59%) saying it’s helped them forge some of their closest friendships! The global platform will roll out in more than 50 markets in 2026 around major moments like the UEFA Champions League finals, Coachella and Grand Prix weekends worldwide, with appearances from Max Verstappen, Virgil van Dijk and Martin Garrix. #Pubity #Viral #Heineken #FansHaveMoreFriends #ad
An Australian Liverpool fan named Joe, living in New York, realized he had no one to watch his beloved Liverpool play in the Champions League. So with YouTuber Zac Alsop he printed out flyers with Joe’s face on it that read “Have A Beer With Me,” and handed them out across Manhattan, inviting total strangers to join Joe at a bar for the match. Hundreds of football fans showed up, and Heineken had secretly transformed the bar into a Champions League style viewing party, flown in the actual UEFA Champions League trophy, and even had football legend Bastian Schweinsteiger serving beers behind the bar. The stunt launches “Fans Have More Friends,” Heineken’s new global platform uniting its football, Formula 1 and music festival partnerships. This comes after research commissioned by Heineken shows 75% of fans say their passion helped them meet new people, with 3 in 5 (59%) saying it’s helped them forge some of their closest friendships! The global platform will roll out in more than 50 markets in 2026 around major moments like the UEFA Champions League finals, Coachella and Grand Prix weekends worldwide, with appearances from Max Verstappen, Virgil van Dijk and Martin Garrix. #Pubity #Viral #Heineken #FansHaveMoreFriends #ad
1.28M
51.2K
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An Australian Liverpool fan named Joe, living in New York, realized he had no one to watch his beloved Liverpool play in the Champions League. So with YouTuber Zac Alsop he printed out flyers with Joe’s face on it that read “Have A Beer With Me,” and handed them out across Manhattan, inviting total strangers to join Joe at a bar for the match. Hundreds of football fans showed up, and Heineken had secretly transformed the bar into a Champions League style viewing party, flown in the actual UEFA Champions League trophy, and even had football legend Bastian Schweinsteiger serving beers behind the bar. The stunt launches “Fans Have More Friends,” Heineken’s new global platform uniting its football, Formula 1 and music festival partnerships. This comes after research commissioned by Heineken shows 75% of fans say their passion helped them meet new people, with 3 in 5 (59%) saying it’s helped them forge some of their closest friendships! The global platform will roll out in more than 50 markets in 2026 around major moments like the UEFA Champions League finals, Coachella and Grand Prix weekends worldwide, with appearances from Max Verstappen, Virgil van Dijk and Martin Garrix. #Pubity #Viral #Heineken #FansHaveMoreFriends #ad

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