@malbon has been widely celebrated, but I don’t think their ambassador strategy has gotten enough attention. They’ve signed REALLY influential ppl on the periphery of the sport - they didn’t ONLY look at the top of the leaderboard of the PGA Tour like most golf brands. If you want to understand anything in branding, understand the Black Sheep 👊🏼
Happy PGA Championship week!
(there’s a workshop at the link in my bio if you really want to dig in)
@malbon has been widely celebrated, but I don’t think their ambassador strategy has gotten enough attention. They’ve signed REALLY influential ppl on the periphery of the sport - they didn’t ONLY look at the top of the leaderboard of the PGA Tour like most golf brands. If you want to understand anything in branding, understand the Black Sheep 👊🏼
Happy PGA Championship week!
(there’s a workshop at the link in my bio if you really want to dig in)
