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Timothee Chalamet walked into the Oscars as a former favorite… and walked out empty handed for the second straight year. 🤯 After spending the first half of awards season leading the Best Actor race for Marty Supreme, the momentum shifted late and Michael B. Jordan ultimately took home the statue. But the real story might be why Chalamet’s campaign cooled off. To promote Marty Supreme, the A24 ping-pong drama set in 1950s New York, Chalamet leaned fully into the character’s swagger. He was loud, confident, and unapologetically cocky during the press run. It worked at the box office too, as the film exploded to nearly $180M and became A24’s highest grossing movie ever. 📈 That same energy followed him into awards season though, and it started rubbing some people the wrong way. The moment that really set things off came just a week before Oscar voting closed when Chalamet took a playful but controversial jab at traditional art forms like opera and ballet during an interview with Matthew McConaughey. 😬 Whether that moment actually cost him the Oscar is something only Academy voters know. But right now, that’s the narrative surrounding his loss. Ironically, losing might actually be the best thing for his career. 🤷‍♂️ The “will this finally be his year?” storyline helped fuel Leonardo DiCaprio’s rise for years, and Chalamet now has that same competitive chip on his shoulder. More importantly, his Marty Supreme era has brought him an entirely new audience. Between the cocky press run, popping up on a rap track with esDeeKid, and his very public relationship with Kylie Jenner, Chalamet has been making a clear push to win over the 16 to 40 male “dude” demographic. 😎 Five years ago, the idea of frat guys being Timothee Chalamet fans would have sounded insane. He was the Call Me By Your Name indie kid with the fancy French name. Now he’s becoming exponentially more popular with that crowd. 👍 He may have lost this round. But if Dune: Part Three ends up being the biggest film in the trilogy, Chalamet might actually be winning the long game. Follow 👉 @brobible for all things “dude” 😎 #movies #guys #dudes #men